MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
The solution distributes publishers’ anti-fraud file and makes it searchable by buyers.
More from MarTech: Page 3
From bricks to clicks: Our top retail columns for 2017
It's been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there's hope. Catch up on the hot topics that dominated this space in 2017.
MarTech Today: IdentityLink-based consortium grows, MetaX sets up blockchain-based Ads.txt Plus & the year in social media
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad consortium based around LiveRamp’s IdentityLink boosts membership Dec 15, 2017 by Barry Levine The new Consortium provides a way for advertisers to target users via email addresses, similar to the way […]
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.
AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […]
Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Digimind’s Social Wall, Heap’s customer insight platform and more
The martech week in review: news and announcements in marketing technology this week that you might have missed.
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Facebook lets people ‘snooze’ posts from Pages, others for 30 days
People will be able to temporarily hide posts from accounts, Pages and groups for 30 days.
How to integrate display with search and video
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization.
Assessing the impact of poor data on retail: The 1-10-100 rule
With the holidays upon us, it's more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.
Janrain launches Identity Groups for consumers
The new offering lets an account owner invite others to set up access-limited profiles -- without surrendering the master password.
2017: The year in social media
The social media landscape blew up in 2017 -- in so many ways.
Branch rolls out a new ‘people-based’ attribution engine
The company says that most marketers don't know how broken mobile attribution really is.
MarTech Today: FCC repeals net neutrality, Janrain launches Identity Groups & visualizing your site structure
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: FCC repeals net neutrality by party line vote Dec 14, 2017 by Greg Sterling FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by […]
Marketing Day: Google Analytics updates, Facebook tests pre-roll ads & Snapchat’s Lens Studio app released
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Analytics releasing 4 new functions to offer more user-centric insights
The new features reframe the focus on understanding user journeys.
The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.
FCC repeals net neutrality by party line vote
FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
Facebook is also adjusting its News Feed algorithm to prioritize videos from publishers and creators that viewers “seek out or return to watch,” the company said.
Salesforce’s new tool facilitates personalized customer communication across its clouds
The CRM company's Distributed Marketing product allows marketers to share assets across their entire partner networks.
Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
Anyone can use Lens Studio to create Snapchat’s World Lenses, which can then be distributed via Snapcodes and deep links and attached to Snap Ads.
3 ways Gmail has changed email marketing
With Gmail accounting for one in three inboxes, it's nothing to sneeze at. Columnist Kyle Henderick discusses the ways in which Google's email service can affect your next marketing campaign.
Why it’s time to get bullish on accreditation for ad tech and martech in 2018
As industry groups release new standards for digital ad measurement, columnist Rob Rasko believes ad tech and martech providers will need to conform to them to stay competitive and be identified as trusted leaders.
People have held 17B video chats on Messenger so far in 2017
Messenger’s Year in Review contains several stats that may be of interest to brands looking to improve their marketing through Facebook’s messaging app.
MarTech Today: Spending more on martech, Oodi’s agency outsourcing platform & GDPR won’t kill you
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nearly 70% of marketing executives plan to spend more on marketing technology in 2018 Dec 13, 2017 by Amy Gesenhues Search marketing platform Conductor surveyed 500 marketing executives to gain insight […]
Advertisers plan to increase mobile ad spend in 2018 despite ad fraud concerns [Study]
Advertisers that spend at least $1 million per month on digital advertising cite combating fraud as a high priority.
Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
2017: The year identity changed everything
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.
Digital advertising 2017: A year of reckoning in review
This year was dominated by controversy, mobile and the duopoly, but there's more to the story.
Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
The ad owned more than a third of the views generated by the top 10 ads combined last month.
Why the end of Google’s ‘First Click Free’ is a step in the right direction
Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies.
Retail is better off without Black Friday
With Black Friday discounts lasting weeks and even months, retailers can't keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca discusses how brands must evolve in order to thrive.
Finding a perfect match: Oodi helps companies outsource to agencies
The ecommerce platform wants to make RFPs irrelevant and make the entire process quicker.
GDPR won’t kill you. It’ll make you stronger
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.
Facebook ads can now link to brands’ WhatsApp accounts
After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.
New report: Brands set budgets and expectations for GDPR compliance
Conducted by Forrester for governance solution provider Evidon, the study indicates that companies doing business in Europe are gearing up.
Net pioneers tell FCC: ‘You don’t understand how the internet works’
An open letter by key inventors of the internet asks the federal agency to delay its vote on Thursday on whether to remove net neutrality.
MarTech Today: Third-party data processors in the age of GDPR, net pioneers defend net neutrality & predictive analytics for physical stores
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What does the GDPR mean to your third-party data processors? Dec 12, 2017 by Robin Kurzer Data controllers and processors will be equally responsible for compliance with the EU regulation. New […]