More from MarTech: Page 2

Digital transformation

MarTech Today: IAB’s newest Podcast Guidelines, Adobe’s enhanced email and a ‘Naughty/Nice’ list for Santa

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB releases its newest Podcast Measurement Guidelines Dec 20, 2017 by Barry Levine This second version, offered as a draft in July, tightens up standards to measure ads and audience for […]

Digital transformation

MarTech Today: Lotame’s GDPR prep, data breaches of 2017 & planning a CRM stack upgrade

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lotame’s prep for GDPR highlights big changes in data management Dec 19, 2017 by Barry Levine There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation. […]

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