The upcoming mobile app Monday: Be prepared
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found.
For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over.
It's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers' appetites and get some valuable takeaways.
The company also sees AI-powered, highly personalizable email in its future.
This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season.
We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.
Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB releases its newest Podcast Measurement Guidelines Dec 20, 2017 by Barry Levine This second version, offered as a draft in July, tightens up standards to measure ads and audience for […]
People are less likely to share a fake news article if they’re shown links evidencing its falsehoods instead of a claim that it’s false, per Facebook.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Mobile advertising revenue was 54 percent of the total.
Looking to upgrade your martech stack to make the most of your marketing capabilities? Columnist Jose Cebrian has some tips to ensure a smooth transition.
In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers' minds.
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.
There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation.
The number of chatbots on Messenger has doubled since April to more than 200,000.
In this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.
It's natural to want to kick back and relax after the holidays, but columnist Tony Toubia argues that this is a great time to nurture those newly acquired customers to continue reaping sales and successes from the holiday spending season.
This year, artificial intelligence and machine learning underpinned nearly every paid search update.
Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lotame’s prep for GDPR highlights big changes in data management Dec 19, 2017 by Barry Levine There’s tracking consent, providing data access and minimizing liability. Plus there’s the pending ePrivacy Regulation. […]
The 2018 date follows a warning of ad-blocking enforcement issued in June.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Contributor Davor Sutja urges marketers to employ technology that can demonstrate the authenticity of their brand and its products.
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.
Users will now be able to locate images they may appear in even if they haven't been tagged in the photo.
Which mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.
Columnist Rex Briggs explains his process for unlocking more potential for your clients through tests-and-learns.
So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly resembles us.
Could this be a turning point in the way we handle PII data in the future?
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 2017: The year in martech Dec 18, 2017 by Barry Levine So many corners were turned this past year, we are now looking right at marketing and ad tech that increasingly […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
In an update to its iOS app, Reddit will also test out a way for people to send private messages to one another.
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet.
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Martech and ad tech are here to stay, but it's not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will shape our industry in the year ahead.
“Engagement bait” is the latest type of spam that Facebook wants to scrape from people’s News Feeds.
Cortana already has 148 million global users, but it's still an underdog.
The new Consortium provides a way for advertisers to target users via email addresses, similar to the way they can on Facebook or Google.