Columnist Mike Sands believes Apple's cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.
Virtual reality, which is battling general consumer indifference, is also competing with augmented reality for the hearts and minds of marketers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: indaHash plans cryptocurrency to pay influencers and their followers Oct 16, 2017 by Barry Levine The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple […]
When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.
The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns.
By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds.
The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they -- and any brand -- can do to put customers first.
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer's good side.
As the types of mobile devices grow, expect more kinds of mobile-specific fraud.
Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Mobile devices offer special vulnerabilities to fraud Oct 13, 2017 by Barry Levine As the types of mobile devices grow, expect more kinds of mobile-specific fraud. Scott Brinker: Marketing is now customer […]
Twitter doesn't preserve data from deactivated accounts for privacy reasons, but it didn't anticipate interference in the 2016 election.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts.
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
There's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns.
Once you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go.
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.
The company said this is the first ad app that enables campaign management across a range of channels.
The Open Measurement SDK, and a later API for websites, seek to create one industry-wide data stream for viewability stats.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab issues first software: A universal SDK for viewability Oct 12, 2017 by Barry Levine The Open Measurement SDK, and a later API for websites, seeks to create one […]
CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling.
Video advertising is set to roll out to all advertisers by the first half of 2018.
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
If your email creation process happens at the pace of a sloth, it's time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience.
Facebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to.
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.
The new features are now generally available for TrueView in-stream and bumper ads.
Oculus CTO and gaming legend John Carmack takes the stage for today's keynote.
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience Program', in part to provide a 'safe harbor' from browsers.
Social media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience's engagement.
With most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.
The UK-based social monitoring company is broadening its ability to offer insights about what topics, questions and influencers are hot.
Called Aura, it predicts what products a specific user would like to see next.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How marketers are wrestling with virtual reality’s adoption issue Oct 11, 2017 by Tim Peterson VR alone may not yet offer brands the scale they seek, but thanks to location-based VR, […]