Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.
The Prague-based company says this is the first benchmark with such frequent updating.
Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.
The Tel Aviv-based video ad platform says this is the first SPO for video.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cedato launches Video Supply Path Optimization in its new premium marketplace Oct 19, 2017 by Barry Levine The Tel Aviv-based video ad platform says this is the first SPO for video. […]
The Economist, The Los Angeles Times and The Washington Post are among the initial 13 publications to put their Instant Articles behind a paywall.
Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it's becoming a necessity in the B2B marketing space.
The vast majority of BigCommerce survey respondents expect to see higher holiday revenue in 2017.
How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018.
Facebook will syndicate ads from its Audience Network to run as interstitial, rewarded video ads within Messenger’s in-app games.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s new feed offers Pages an opportunity to recoup lost organic reach.
Prime subscribers will drive more than $117 billion in spending on Amazon this year, according to estimates.
The company released an update this week outlining its efforts to restrict violent extremist videos on its site.
They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged users.
The new features make it easier for online retailers to tailor site search to their visitors.
Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program Management.
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.
Thanks to high consumer expectations and a surge in shipments, delivering goods for the holidays can be complicated. Contributor Tom Mucklow offers 10 tips to ease the holiday madness.
Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns Oct 18, 2017 by Ginny Marvin AdOptimizer automatically tests dozens of ad creative and targeting combinations in a […]
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The framework enables US-based companies to comply with EU data protection requirements and avoid specialized legal contracts.
Participating members must take three steps aimed at addressing key threats to the digital advertising ecosystem.
Recent acquisition creates the 'world’s largest audio advertising platform'
In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of 'The Better Ads Experience Program.'
Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it's better to keep your work and personal lives separate.
AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New Gartner report spotlights analytics tools that map customer data across channels Oct 17, 2017 by Barry Levine The Leaders are Google, Adobe and SAS, with IBM and SAP in the […]
In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.