Marketing Day: Long-tail keywords, YouTube’s FameBit & Twitter’s Ad Transparency Center
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.
How to increase B2B traffic by 192% in five months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client.
Don’t creep me out! Here’s how to get personalization right in programmatic
With so much data at our disposal, there's a fine line between relevant and creepy. Columnist Grace Kaye shares strategies for getting the right level of personalization in programmatic.
How to avoid the “Agency Measurement Paradox” and win client confidence
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex Briggs shares five suggestions.
Persado now generates emotionally-targeted marketing messages for individuals
With Persado One, the company can go beyond sending emotionally-focused messages to segments of users.
Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future
Millennials and Gen Z will be a potent force this holiday season. Contributor Davor Sutija believes technologies that create digital, personal experiences are key to capturing the attention of these coveted groups.
Two companies announce GDPR solutions for managers
SAS and M-Files are building on their existing info/data management software to provide tools for IT, legal, marketing and corporate privacy regulators.
YouTube’s FameBit has a new sales boss, expanded platform post-acquisition
FameBit hires Google Preferred's ex-boss as its sales chief as YouTube’s influencer marketing platform expands its work with brands and creators.
MarTech Today: Higher recall for VR ads, Persado targets individuals & the line between relevant and creepy
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Study: Ads in VR see higher recall, more memorable than conventional digital ads Oct 24, 2017 by Greg Sterling 74 percent in survey said VR ads less intrusive than other digital […]
Twitter will make its ads more transparent to brands, everyone else
Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics.
Marketing Day: 19 technical SEO facts, PayPal’s new Marketing Solutions & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
19 technical SEO facts for beginners
Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
Is your martech stack keeping pace with changing customer behavior?
It's hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations.
Skimping on deliverability spend? You’re hurting your email program
Don't make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.
PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform
The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and more.
RCS messaging takes a few more steps toward rocking mobile
With the first US transactions using global RCS planned for next month, the train carrying SMS’s successor may finally be leaving the station.
4 steps to enhancing the customer experience with social media
Social media marketing isn't just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels.
In digital, lack of oversight is a major blunder
Is the fight against ad fraud too little, too late? Columnist Lewis Gersh believes all is not completely lost if digital advertisers can improve oversight and reduce waste.
Facebook, Google and Apple are the top drivers of mobile app installs
Twitter was also among the top channels for app downloads.
Study: Ads in VR see higher recall, more memorable than conventional digital ads
74 percent in survey said VR ads less intrusive than other digital ad types.
A bigger Bing for your buck
Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […]
MarTech Today: RCS messaging, adapting martech stacks & Facebook tests web-based VR
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: RCS messaging takes a few more steps toward rocking mobile Oct 23, 2017 by Barry Levine With the first US transactions using global RCS planned for next month, the train […]
Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site.
Increasing expectations will alter the media agency’s paradigm — and brands will feel that shift
As brands demand the level of reporting that Google, Facebook and Amazon deliver, media agencies are being forced to evolve technologically. Columnist Rob Rasko discusses what marketers need to know about this new media agency.
Facebook tests removing organic Page posts from News Feed
Pages’ unpaid posts will be limited to the new Explore Feed as part of the test.
Location data beyond the marketing department: A look at 3 use cases
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire enterprise, from urban planning to the pricing of real estate.
A brief history of Google’s most important local search updates
How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
Snap reportedly lays off 18 employees, will slow hiring in 2018
It’s unclear how the slowdown will impact Snapchat’s parent company’s advertising business.
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud.
Offers they can’t refuse: Strategies to stand out on Black Friday
Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn't get lost in the noise.
MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP is […]
The disruption of attribution is coming
Assigning credit for the marketing effort leading to a sale is about to face a trio of forbidding challenges.
Facebook tests web-based VR within News Feed posts
People can load and interact with VR experiences without leaving Facebook’s traditional social network.
Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
The marketing technologist role has changed a lot in the past several years. We look at how and why and what this could mean for your career.