Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 16, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the way.
Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users.
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email.
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
The company has an intriguing range of options now available with 400+ stores.
Amazon's ad restrictions raise questions about Alexa skills monetization.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amazon’s Dash Wand is an AmazonFresh ordering device with Alexa built in Jun 15, 2017 by Greg Sterling Handheld “kitchen assistant” promotes Alexa, AmazonFresh and Prime services. Yext launches app directory […]
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile devices.
The result is verification of inferred DMP data, enriching user profiles for more focused ad targeting and inventory marketing.
On the IBM-owned Weather.com site, the supercomputer is fielding questions about the Prius Prime like an expert.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Have you experienced high growth from your Google Shopping ads? You're not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led […]
Handheld "kitchen assistant" promotes Alexa, AmazonFresh and Prime services.
Company says it has a verified 90 percent store visitation accuracy rate.
The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index.
Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WP Engine launches Content Performance analytics tool Jun 14, 2017 by Barry Levine Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and […]
The Stockholm-based company says the quality of its publishers, and its inclusion of mid-roll audio ads, makes this podcast SSP unique.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
Q1 digital ad revenues close in on $20 billion.
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering.
Instagram creators will be able to attach "Paid partnership with" tags to their sponsored posts to keep clear of regulators.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LinkedIn partners with Acxiom for brand targeting Jun 13, 2017 by Barry Levine Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists. PowerInbox […]
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.
Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don't have websites.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.
Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.