2017 growth hacks: Optimizing organic market share
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search engine complaints.
Next, I discussed how to use competitive data to boost paid market share. This included identifying top keywords to monitor, gathering quantitative and qualitative results on competitors and analyzing macro-level topics such as geotargeting and affiliates.
Now let’s focus on organic. I’ll assume you’re already experienced with SEO best practices. But you might not know how to fine-tune your SEO efforts using competitive insights and keyword monitoring. You can achieve big gains in market share for your websites by monitoring keywords.
The five market share growth hacks below come from what I’ve learned from The Search Monitor (disclosure: my employer), which monitors millions of organic listings at the local and international level.
Let’s dive in!
Hack #1: Improve page share
Page share means the number of listings where your URL is indexed out of the total listings that appear. For example, if you are indexed on three search results in the top 10, then you have a 30 percent page share.
To improve your page share, perform these steps: