Google is adding a second ad slot in Play Store search results
Two updates were introduced for search ads in Google Play store.
Two updates were introduced for search ads in Google Play store.
The announcements are the latest in the company's ongoing effort to tie online video/TV more closely to online marketing tools and techniques.
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
Looking to get the most out of an event? Whether you're sponsoring or attending solo, columnist Megan Hannay discusses six tips to consider when choosing what to attend.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated Sep 6, 2016 by Barry Levine A recent survey backs sales lift, but a data expert […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
PPC is about more than just managing accounts -- it's about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.
Discover Ads are generating 43 percent of Snapchat's revenue today.
Mobile traffic sees 3X the ad blocking rate of the desktop according to Blockmetry.
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. Apple […]
As more dollars and eyeballs shift to digital video, what does it mean for marketers? Columnist James Green takes a look at the rise of video advertising and people's changing viewing habits.
Aiming to lift brand awareness, three Super Bowl 50 advertisers share how their campaigns performed in the months following game day.
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads.
The desktop commands just 32 percent of our digital attention.
How do you convert more leads into loyal customers? Columnist Daniel Faggella offers five strategies to help you maximize your conversion on the back end of your email campaigns.
Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.
Developers will have 30 days to fix the identified problems.
Insight cards automatically spotlight positive and negative performance trends for faster analysis.
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
Columnist Maggie Malek explains how influencer marketing can end up missing the mark and how you can do it the right way.
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.
What can social data tell us about trends in the hospitality industry? Columnist Chris Kerns dives into the summer’s social travel data and comes away with three main patterns that marketers can learn from.
As the holidays approach, it's time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond.
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ibotta launches ‘first app-to-app affiliate program’ Aug 31, 2016 by Barry Levine Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter's Periscope and Facebook Live are dabbling in more TV-quality broadcasts in apparent hopes of attracting TV-loving audiences and advertisers.
Periscope takes the path of monetization, with a launch that includes Andy Roddick during the US Open.
The Israel-based company says its ‘brand health indicator’ tool doesn’t need the hand-holding required by other customer analysis platforms.
What's the ideal state of marketing? Columnist Scott Rayden looks to answer that question and offers guiding principles to put you on the right path to consumer engagement and growth.
Get to Know: Weight Watchers Senior Vice President of Marketing Maurice Herrera
In this week's podcast, we bring in four local search experts who'll be speaking at SMX East to talk about several of the current trends affecting small and local businesses.