More from MarTech: Page 6

Customer experience

MarTech Europe is just 2 months away, don’t miss out!

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, […]

Digital transformation

MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App

Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce boosts its Wave Analytics Cloud with new applications Sep 2, 2016 by Barry Levine The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources. Apple […]

Digital transformation

MarTech Today: Ibotta’s app-to-app affiliate program, predictive analytics platforms & Revuze’s AI-powered ‘brand health indicator’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Ibotta launches ‘first app-to-app affiliate program’ Aug 31, 2016 by Barry Levine Moving beyond its previous playing field, the mobile shopping app is announcing customer cashback rewards for making purchases in […]

Get the must-read newsletter for marketers.