How retailers are getting mobile engagement wrong
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they're doing wrong and how they can turn things around.
More from MarTech: Page 5
Changing the Cannes conversation: Creativity isn’t enough
While columnist Ben Barokas agrees that creativity is one key ingredient of a solution to ad blocking, his dispatch from Cannes argues for a more holistic approach.
MarTech Today: “First social measurement API,” OTT programming & AMP’s relation to micro-moments
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Simply Measured offers “first social measurement API” for marketers Jul 12, 2016 by Barry Levine Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized […]
FTC spanks Warner Brothers for failure to disclose social influencer payments
The company paid YouTube and social media influencers to promote a video game to their audiences without revealing that the content was sponsored.
Mozilla envisions a new kind of crowd-sourced content recommendation
The goal of its new Context Graph project: Help users find useful content, based on what other users have found useful for that topic.
Marketing Day: Simply Measured’s new API, Twitter news & OTT programming
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Simply Measured offers “first social measurement API” for marketers
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries.
3 common mistakes made in do-it-yourself PPC
Trying to manage your business's paid search advertising on your own? Columnist Pauline Jakober outlines some common pitfalls to avoid.
Twitter will tell brands more about people who see their tweets, visit their sites
Twitter is opening Gnip's Audience API so that any brand can access demographic and interest data about anyone who sees its tweets or visits its site.
7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
MarTech Landscape: What is OTT programming and why does it matter?
Over-The-Top is a rapidly changing term, but it signifies a permanent change in how people consume content.
Redefining success: 3 dangers of email conversion inflation
Don't label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time.
Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Shopping updates
Ahead of the holiday push, Google is debuting a new ad and landing page format for retailers to show users more products.
As publishers see rising returns on video, Facebook is getting more of their ad campaigns
A new survey shows publishers remain wary of relinquishing control of their video revenue to third parties. Most are not participating in Instant Articles, for example.
3 reasons your content isn’t getting shared — and how to fix them
You've put time and effort into your content, but it's not getting the traction you'd hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions.
MarTech Today: Google Cloud adds online video tools, new Privacy Shield regulations & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google adds cloud-based tools for online video programs with purchase of Anvato Jul 11, 2016 by Barry Levine The tech giant can now offer online video editing and other services as it […]
Twitter’s live TV lineup grows with three Bloomberg weekday shows
Bloomberg will air three of its weekday news shows live on Twitter, and the companies will share the resulting ad revenue.
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
Only 5 percent of app users make in-app purchases, yet they drive much more publisher revenue than app-based advertising.
Facebook’s testing another ad-free Pages design for desktop
Facebook is testing a new look for its desktop Pages that drops right-hand ads and repositions the page's cover photo, profile photo and navigation bar.
Marketing Day: Amazon Prime Day competitors, top 10 YouTube ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google adds cloud-based tools for online video programs with purchase of Anvato
The tech giant can now offer online video editing and other services as it competes with Amazon Web Services for large media companies.
Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
A number of ecommerce sites are gearing up to compete with Amazon on its biggest shopping day of the year.
Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams
Twitter will be the only social network to live-stream CBS News's coverage of the Democratic and Republican conventions.
The perfect local SEO landing page
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.
Using automation to execute PPC strategy
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.
Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views
Taking the No. 1 and No. 5 spots, Nike won nearly half of the combined views earned by the top 10 most popular ads on YouTube last month.
5 emails to re-engage your subscriber list
It's not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates.
Finding the right brushstrokes for Facebook’s Canvas
Have you dipped into Facebook's Canvas yet? If not, it may be time to give it a whirl. Columnist Giles Goodwin offers some pro tips on how you can make the most of the quick-loading, interactive ad format.
5 ways to attract more talent — and more customers
Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business.
Report: Prime members in US will spend $75 billion on Amazon this year
Prime members now constitute a majority of Amazon's customer base.
MarTech Today: What’s new with markup and structured data, Google Search Console bug & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: What’s new with markup & structured data Jul 8, 2016 by Eric Enge Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms. SMX Advanced recap: […]
Privacy Shield regulations to replace invalidated EU-US data transfer agreement
New law expected to be formally ratified next week but may still face legal challenges from unhappy critics.
DOJ seeks to compel Facebook docs in case involving alleged tax dodge worth “billions”
The government claims that the social site "significantly understated" the value of property transferred to its Irish subsidiary to avoid taxes.
Marketing Day: SEO, sales leads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
SMX Advanced recap: Advanced Google App Deep Linking
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
The myth of prepackaged “sales-qualified” leads
Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified leads.
SocialPro 2016 recap: What Your Social Data Should Be Teaching You
Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings.
MarTech Today: Yahoo bots for Facebook Messenger, leveraging marketing data & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger Jul 7, 2016 by Greg Finn Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able […]