With summer already halfway over, it's time to start prepping for the back-to-school shopping season. Columnist Adam Grow digs into new data that reveals what you should expect from consumers this year.
As digital advertising has evolved, our processes for measuring its effectiveness have stayed relatively the same. Columnist Peter Minnium explains why it's time to rethink our approach and adopt a new learning system.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Two new projects target ads at your car Jul 15, 2016 by Barry Levine In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. Google […]
We’re several years into the beacon and “Internet of Things” era, and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most closely associated with retail in-store marketing (e.g., offers), but they have a much wider array of uses. Despite their utility, beacons face a number of challenges. […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook has quietly added an option for some broadcasters to restrict who can tune into a Live broadcast and another for never-ending live streams.
In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards.
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion.
Don't let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for the biggest shopping days of the year.
As we kick off our Holiday Retailer coverage for 2016, we encourage ecommerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space.
It's mid-July, and you know what that means -- that's right, the holiday season is right around the corner! Columnist David Rekuc offers an updated holiday marketing checklist so ecommerce marketers can start off on the right foot this year.
As digital continues to shift consumer behavior, columnist James Green takes a look at last year's holiday retail trends to help you know what to expect this year.
Our analysis of Facebook data, sourced from NewsWhip, hints that the latest News Feed tweak may mean more native videos, fewer links from publishers' Pages.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Valassis announces new service to trigger mobile coupons from TV/radio ads or videos Jul 14, 2016 by Barry Levine Marketing services firm says Audible Offers is the first such widescale effort connecting […]
Google says its Content ID copyright management system is working and helping "creators" monetize their content.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing services firm says Audible Offers is the first such wide-scale effort connecting ads or videos heard through speakers to a mobile wallet.
A more instant article experience is coming to your Facebook Messenger app.
What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.
The new product, free during its beta phase, displays everything from the tools’ APIs.
How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
As the Internet of Things gains traction, are marketers ready? Columnist Josh Manion takes a look at what we can learn from mobile and what marketers must do to prepare.
Contributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that's become an overnight success.
How do you know when to keep an A/B test running or to stop it before it costs you revenue? Columnist Brian Massey walks you through the nitty-gritty of trend graphs.
AdSense for Search contracts with publishers are the focus of the new charges coming from from the European Commission.
How can marketers find and retain talent? The question was a hot topic at this year's Cannes Lions, and columnist and LinkedIn VP Penry Price was on hand to reveal what he learned.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Don’t call it a “geofence.” UberMedia introduces the “Optimal GeoSpace” Jul 13, 2016 by Greg Sterling Company’s dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool.
Despite minor ordering problems, most of the social conversation around Amazon's Prime Day this year was positive.
E-commerce retailers saw traffic and conversion rate lifts on Prime Day as more shoppers came online to buy.
Need to supplement your PR efforts to capture the parts of your audience you're not yet reaching? Columnist Garrett French shares his company's process for testing content and expanding into valuable niche publications.
Company's dynamic targeting is based on actual foot traffic patterns throughout the day and is specific to each location.
Amazon Echo sold massively, and according to the company, there was one v-commerce purchase per second.
We marketers work with a lot of data, but how can we present these data in an easily understandable way? Check out this primer on data visualization by columnist Paul Shapiro.
Is your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable.