Flok wants to bring chatbots to the small business masses
Company's app enables bots to interact with consumers on behalf of SMBs.
More from MarTech: Page 2
Apple earnings: Company beats with $42 billion, iPhone SE above expectations
Device sales were down across the board, but analysts had expected worse.
Twitter’s ad biz struggles under pressure on video ad pricing
Twitter has had to lower its video ad viewability standard to remain competitive and be able to compete on volume over value.
Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad
This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.
Marketing Day: Taboola buys ConvertMedia, Google’s expanded text ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Taboola buys video advertising firm ConvertMedia
The acquisition better positions Taboola toward its goals of becoming a webwide powerhouse of video and native ads.
Customer journeys, blind spots & burgers: Lessons from fast-food marketing
Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here's why your marketing analytics should take a page from the fast food industry.
Marketing PSA: Cold lead generation is spam
Attention, marketers! If it's unsolicited, irrelevant email, it's spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge.
Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization
The announcement is the latest in a series that underscore the importance of location data and attribution.
The CMO and the DCoE: 3 steps to build your digital center of excellence
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He outlines three steps to help you build one.
Tired of broken promises from politicians? Demand KPIs!
Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs.
MarTech Today: Verizon buys Yahoo, Twitter verification & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Verizon is buying Yahoo for $4.83 billion Jul 25, 2016 by Greg Sterling The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan. After buying Yahoo for nearly $5 […]
AdStage launches Report cross-channel reporting solution
Customers managing paid search and social campaigns in AdStage can now generate reporting on all social channels.
Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook
Experts weigh in on what the Verizon acquisition of Yahoo could mean for the balance of power in digital advertising, including search.
ACSI report: Customer satisfaction increases for e-business despite dips in social media
ACSI has come out with a report on customer satisfaction across e-business.
Twitter recycles 7-year-old tagline in new ad campaign
Twitter's new ad campaign echoes the "What's happening" tagline that co-founder Biz Stone introduced in 2009 to explain what Twitter is.
Under Bezos, The Washington Post is making its ads “all about users-first”
Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other publishers.
Marketing Day: Live sports on Twitter, Verizon buys Yahoo & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
In our latest show, we talk about Google's delayed implementation of the payday loans ad ban, Twitter's strange requirements for getting verified and more.
The missing link in your content promotion strategy
Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy.
From in-house to agency: how to adapt
Ready to make the leap from in-house to agency? Columnist Matt Clough discusses what you should expect and offers some tips on how to make it a smooth transition.
Are you telling all your prospects the same story?
If you are, then it's time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about.
MarTech Today: SEO issues and HTTPS, “Do Not Track” requests & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Is your HTTPS setup causing SEO issues? Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
Twitter adds to live sports roster with weekly MLB, NHL games
Twitter has assembled a big three of live sports streams, and it's also adding its own version of "SportsCenter."
Verizon is buying Yahoo for $4.83 billion
The deal does not include Yahoo’s cash, its Alibaba shares or Yahoo Japan.
Marketing Day: Landing pages, data segmentations & content creation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 signs your landing page copy is leaving your visitors high and dry
Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it.
Three of the most important data segmentations for any Google paid search analysis
Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.
Hulu has joined this list of major platforms that ignore Do Not Track requests
Out of 14 major web platforms, only Medium, Pinterest, Reddit and Yahoo respond to Do Not Track requests, though not always.
Who should create your content?
Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization.
Marketers: Stop, drop and build a digital hub
What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for marketing is a no-brainer.
3 ways phishing destroys marketing ROI
Columnist Estelle Derouet discusses the direct hit that fraudulent email can take on your revenue and what you can do to fight it.
MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Visible Measures launches tool to forecast future video trends Jul 21, 2016 by Barry Levine Boston-based company says its Industry Forecaster is the first of its kind. 9 new and semi-secret Facebook […]
Marketing Day: Facebook targeting options, forecasting video trends & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New insights on the customer decision journey
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.
Why mix-and-match marketing is the way forward
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.
Is your online marketing agency relationship worth saving?
Things started out so well between you and your agency, but now it seems that you just aren't seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right -- or break things off.
9 new and semi-secret Facebook targeting options
Want to improve your Facebook ad performance? Columnist Brad O'Brien talks new and lesser-known Facebook targeting options to consider.
Visible Measures launches tool to forecast future video trends
Boston-based company says its Industry Forecaster is the first of its kind.
How to manage your ad partners in regulated industries: Finance (part 2 of 5)
In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government's good side.