More from MarTech: Page 2

Digital transformation

MarTech Today: AdWords’ changes, WP Engine’s Page Performance tool & Twitter’s limit expansion

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google announces significant changes to AdWords bidding and text ads May 24, 2016 by Ginny Marvin New responsive display ads shows Google’s focus on fulfilling native mobile inventory. MobileFuse launches a “curated” open […]

Customer experience

6 reasons to boost SEO & content investments with influencer marketing

Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons […]

Digital transformation

MarTech Today: Adobe’s Marketing Cloud goes VR, writing an analytics RFP & Google Search Console’s property sets

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe takes the first steps to bring its Marketing Cloud into virtual reality May 23, 2016 by Barry Levine The company adds support for analytics, several VR formats, and various ad types. […]

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