Top 10 video creators in April: Tasty takes the lead 4 months in a row with 1.9B views
Ranking the most-watched video creators, Tubular Labs has added an engagement ratings metric to its monthly video views report.
Ranking the most-watched video creators, Tubular Labs has added an engagement ratings metric to its monthly video views report.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Data Studio integrates with AdWords, Analytics, YouTube and other data sources.
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration.
The report says data reflect bottom line for mobile location accuracy across the industry.
CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy.
Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed's 100 most-shared articles.
Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps.
If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google announces significant changes to AdWords bidding and text ads May 24, 2016 by Ginny Marvin New responsive display ads shows Google’s focus on fulfilling native mobile inventory. MobileFuse launches a “curated” open […]
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing. If you want to add rocket fuel to any campaign’s overall impact, the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI. Here are six reasons […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things.
Mobile ad platform partners with programmatic platform AppNexus to create MFX.
Think of it as Google Now, Siri or Alexa for Google Analytics. Speak the stat you want, get the answer, courtesy of machine learning.
Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.
When offline visits are factored in mobile search, ROI goes way up.
Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.
New responsive display ads shows Google's focus on fulfilling native mobile inventory.
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans.
A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific tuneup.
With Father's Day fast approaching, are you ready to deliver an effective email campaign? Columnist Jason Warnock offers some tips on how to resonate with shoppers and make the most of the June 19 holiday.
Company also plans to make all replies more visible by removing the need to put a period before a username.
Want to build buzz around a new product or connect with your customers? Columnist Jordan Kasteler outlines some live streaming ideas to help your business take advantage of the benefits of video.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Adobe takes the first steps to bring its Marketing Cloud into virtual reality May 23, 2016 by Barry Levine The company adds support for analytics, several VR formats, and various ad types. […]
Authorities claim the company owes nearly $1.8 billion in unpaid taxes.
Facebook has made some significant changes in Trending Topics after claims were made that content was being kept from high-profile visibility.
Roughly 62 percent of survey respondents never want push notifications or want them less than once per month, even from their "favorite brands."
More than 30 companies have signed on to participate in the certification program aimed at eliminating ad fraud.
The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer videos and marketing stories.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The company adds support for analytics, several VR formats and various ad types.
Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups.
In the latest Marketing Land Live, we recap all the news from Google I/O, including a discussion on the merits of Google Home vs. Amazon Echo.
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers.
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.
Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what's best for you and your organization.
How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors' experience both before and after they arrive on your site.