Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facebook Releases New Video Ad Features, Including Automated Captions Feb 10, 2016 by Ginny Marvin Plus more research and tips on making the most of video campaigns on Facebook, where most visitors […]
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TrackMaven's "The Content Marketing Paradox" report analyzed 75 billion social interactions around 50 million pieces of content marketing.
"The Content Marketing Paradox" report from TrackMaven found, as content marketing efforts increased, activity around content dropped.
Apple iOS device opens exceeded all other platforms combined, according an analysis of more than six billion emails.
Twitter reveals several planned improvements for 2016 in the name of fixing "broken windows" and making the service more intuitive.
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in line with expectations. Earnings per share of 16 cents, however, beat analyst expectations. First quarter guidance was $595 million to $610 million versus $629 million expected by analysts. For the full year, Twitter made […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Search Marketing Expo returns to San Jose, California March 1-3, 2016 - here's a preview of what to expect if you attend the next SMX West event!
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.
SMBs are increasing marketing investments, especially in mobile and social media.
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
Plus more research and tips on making the most of video campaigns on Facebook, where most visitors are watching on smartphones.
YouTube's first ad leaderboard of 2016 is dominated by video games and politicians.
Don't make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation.
With a proliferation of content and the rise of multimedia tasking, it's harder than ever for ads to break through to viewers. Columnist Peter Minnium offers three steps to help tackle the challenge.
The first forecast report from app tracker App Annie sees the growth in app store downloads coming from emerging markets.
Twitter’s new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the moment. What happens when the top of users’ timeline isn’t completely live anymore? If you’re not familiar yet with all the details of the new timeline, see our FAQ: All About How Twitter’s New […]
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In Feb 9, 2016 by Ginny Marvin Flash-based ads will no longer be accepted starting January 2, 2017. Obsessed with Search? Registration […]
Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of the past. With the new timeline “We want to make it even easier and faster for people to discover and catch up on what’s happening right now,” Twitter announced in a blog post today. […]
Twitter rolls out its new timeline that puts tweets users missed at the top of their feeds to improve engagement. Here's what we know so far.
A lon-awaited change to Google's Knowledge Graph data will put some power back in the hands of the brands.
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Flash-based ads will no longer be accepted starting January 2, 2017.
New auto-filter applied to traffic drive by botnets that have infected more than half a million devices globally.
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead.
When it comes to your tools and strategy, don't settle for less. If you want to be a truly great marketer, says columnist Sanjay Dholakia, you need to aspire to more than "good enough" or a quick fix.
Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far agreed to pay several hundred million dollars to the UK and Italy, with more such agreements likely to follow. Now, Russia is trying to get in on the action. According to […]
Correlations aren’t useful unless they’re thoroughly validated to remove noise. Columnist Joshua Reynolds explores how discerning marketers perform that validation.
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters Feb 5, 2016 by Barry Levine Proximity marketer Thinaire, working with Panasonic and IBM’s Watson, will be sending mobile marketing to […]
Now the media giant will be able to sell Snapchat's ad inventory alongside their curated Viacom Snapchat content.
Auto-play Promoted Video ads appear in the top ad spot in the app and on the web.
Privacy regulator accuses Facebook of undisclosed cookie-based tracking of internet users who do not have Facebook accounts.
Sunday's Denver-Carolina game saw 27 million tweets, down about 25 percent from the number of tweets sent during the 2015 Super Bowl. On Facebook, the drop was just as big.
Company reported 111,000 local advertising accounts, up from 19,000 in 2011.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The hashtag for Mountain Dew's bizarre Super Bowl commercial had 4X more in-game social mentions than any other hashtag, but most people hated it.