Marketing Day: Yelp-Sprinklr Deal, Google AMP Launch Date & Facebook Messenger Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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WATCH: “Marketing Land Live” Premiere Episode, Our New Weekly Video Show
If you missed today's live video show, watch the replay below with some of the Marketing Land editorial team discussing this week's important news stories.
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Company sees the deal as way to show the value of Yelp to brands.
Everything Should Not Be A Blog Post: Start Using Silos
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.
Agency Metrics That Matter In Search & Beyond
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
5-Point Online Marketing Training Regimen
Columnist Stoney deGeyter offers some pointers on how to get your website into tip-top shape to help you compete in online marketing.
Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future
Company cites mobile progress while board explores "strategic options."
AdWords Drafts Now Gives Advertisers The Ability To Review Campaign Changes Before Pushing Live
With the addition of "Drafts," advertisers will no longer have to make massive changes to your AdWords accounts in real time.
Four Expert Tips For Making The Most Of An Affiliate Network
The rise of native advertising and more integrated approaches is driving a resurgence of growth in the affiliate marketing arena. Contributor Adam Weiss shares four tactics that can help advertisers and publishers make the most of the opportunity.
Tim Peterson Joins Marketing Land To Report On Social/Digital Media
Former Advertising Age and Adweek reporter is newest member of Third Door Media's editorial team.
MarTech Today: Tapjoy’s New Partners, Twitter’s Customer Service Tools & Tell Google Why More Search Data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners Feb 18, 2016 by Barry Levine Bidding advertisers through MoPub, AerServ and Fyber will now get a shot at app inventory […]
Vine’s Probably Sticking To Its 6-Second Limit, But There Are Workarounds
User Experience chief says some Vine creators tell stories over multiple videos, while others create accounts specifically to tell one story over time.
Ad Age: Google To Launch Accelerated Mobile Pages On February 24
Google is set to launch AMP in their mobile search results Wednesday, but you can demo it now at g.co/ampdemo on your mobile device.
Report: Ads Could Come To Facebook Messenger Within Months
Ads could be sent to users that businesses had prior contact with on Messenger.
Marketing Day: Facebook For Nonprofits, Twitter’s New Customer Service Tools & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Launches Website For Nonprofits
Facebook has launched a website that teaches nonprofits how to better utilize the site.
Facebook Strengthens Video Metrics Interface & Adds New Data Points
New video metrics will help brands gain more data on how long videos were watched and whether they were consumed with the sound on or off.
Twitter Launches New Customer Service Feedback And Engagement Tools For Businesses
New features are designed to make customer service simpler and more satisfying on the social network.
Quick Wins To Beat The SEO Waiting Game
Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.
5 Link-Building Techniques You’ve Been Neglecting
Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
Understand Your Customer For Free
Columnist Scott Rayden shares several data sources that can help you build that holistic view of your customer -- without spending any extra money.
7 Billion People, One Story: The Power of Content Curation
Marketers are under more pressure than ever to create content that engages their brand's audience. Contributor Jordan Kretchmer suggests you stop relying solely on original creations and instead embrace the content your audience is making and sharing.
MarTech Today: Digital Wallets, Zaius’ Automated Segments & Insert’s Codeless App Platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel Feb 17, 2016 by Barry Levine In this project, the evolving digital wallet card is being used to automatically send […]
MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4
Increased participation in private marketplace transactions and added native and video ad supply helped propel brand spend.
Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
Bidding advertisers through MoPub, AerServ and Fyber will now get a shot at app inventory through Tapjoy.
Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover
Joanna Coles says Hearst's "Sweet" channel on Snapchat Discover will eventually evolve into an ecommerce platform.
US E-Commerce Sales Jump 14.7% YoY In Holiday Quarter
Census Bureau says online accounted for 7.5 percent of all retail sales in the US during Q4.
Marketing Day: Facebook Instant Articles Update, Google’s Gmailify & Twitter’s GIF Search
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Rolls Out Instant Articles To All Publishers
Facebook's Instant Articles will be rolled out to all publishers starting April 12.
Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015
The Information article, which contains a few bright spots, also says that Yahoo is struggling to convert users to mobile.
Gmailify From Google Gives You Google Now, No Gmail Required
Gmailify gives Gmail for Android users the ability to connect Yahoo! Mail or Hotmail/Outlook email accounts to the Gmail interface.
Twitter Rolls Out GIF Search For iOS, Android And The Web
Twitter will be launching a GIF search across its platform over the next few weeks.
Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel
In this project, the evolving digital wallet card is being used to automatically send notices and links about celebrity-recorded podcasts of the popular newspaper column.
Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
Apps converted 120 percent better than the mobile web and 20 percent better than desktop computers.
How To Compile A Top-Notch Competitive Analysis For Search
In order to beat the competition in search engine rankings, you must first know what they're doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis.
3 Requirements For A Successful Link Building Campaign
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
How To Make Attribution Data Actionable
With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts.
Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement
The District Court and FBI say it's about one phone, Apple argues it would have sweeping implications for all iPhone owners.
A Sports Fan’s Perspective On Media Metrics
It's great that marketers have so many data points at their disposal nowadays, but columnist Merrily McGugan says media players must allow them to conduct third-party verification, as well as export data and use them elsewhere.