Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: PullString opens up its conversational platform for Amazon Alexa skills Dec 8, 2016 by Barry Levine The availability of the PullString platform means brands are now getting more options for developing […]
Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
Columnist and Microsoftie Christi Olson discusses the company's personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology.
Optimize for conversions and Rotate evenly options are no longer supported for TrueView ads.
The approach is based on techniques honed over years by B2B execs.
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration.
The new study evaluates nine tools in a marketing/sales category that, the research firm noted, barely existed a few years ago.
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel.
In this week's podcast, we ask if online retailers are hurting themselves with too many sales, whether anyone can compete with Amazon and we look inside other holiday ecommerce trends.
Columnist Brad O'Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From MarTech Today: Sales enablement tools grow up, as Forrester releases first Wave report Dec 7, 2016 by Barry Levine The new study evaluates 9 tools in a marketing/sales category that, the research firm noted, barely existed […]
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories.
Last month's top three YouTube ads generated more than 60M views - well over the 25.3 million views earned by October's top three video ads.
Google survey also finds users have average of 35 apps, half used at least weekly.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
Does your marketing program have all the right ingredients? Columnist Mary Wallace explains why marketing automation is key to sweetening your efforts and engaging leads.
What's on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
Latest version of the No. 1 CMS simplifies the website creation process for new business owners and includes the new Twenty Seventeen default theme.
According to YouTube, 2016's most popular videos generated 25-million hours of watch time and a combined 550 million views.
Five of the top ten most watched YouTube ads this year were Super Bowl 50 spots.
Even the best influencer marketing campaigns can face challenges. Contributor Caitlin Jeansonne discusses the issues that can arise and how marketers should deal with them.
San Francisco-based Streamwize tested PageFair and several other detectors, and found that they only see about 20 percent of ad blockers.
Columnist Kerry Jones shares industry benchmarks for content marketing success based on actual results in 15 verticals.
As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption. “Technology changes exponentially, […]
Nokia's Android-based return to smartphone market may come next year, with help from Google.
As advertisers continue to wrestle with the issue of transparency, columnist Andrew Waber outlines the kinds of questions you should ask when vetting potential technology partners.
Facebook's measurement errors have led some brands to question their investments and agencies to recalibrate their content evaluations.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Publishers are not detecting most ad blockers, says company behind new ad blocking solution Dec 6, 2016 by Barry Levine San Francisco-based Streamwize tested PageFair and several other detectors and found […]
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]
Google, Integral Ad Science, WP's GroupM are among the initial recipients.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
Its new physical store uses a mobile app, computer vision, and other technologies to track every product and then charge your Amazon account.
Following up on its Smart TV Audiences last March, the company can now direct advertisers toward TV programs watched by segments of online users.
Beacon provider inMarket uses retailer CRM and app data to determine sales impact.
Don't look for shortcuts. Columnist Drew Eastmead explains why you shouldn't rely too much on social media to drive website traffic to your business.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lotame launches what it calls ‘first TV data management platform’ Dec 5, 2016 by Barry Levine Following up on its Smart TV Audiences last March, the company can now direct advertisers […]