Twitter Live raises questions about Twitter’s other live-streaming product, Periscope
With Twitter adding live streaming, whither Periscope? To wither like Vine?
With Twitter adding live streaming, whither Periscope? To wither like Vine?
The bad news: They’re overwhelmed by data, have too many dashboards, and don’t know how to use the tools.
The partnership creates B2B ad targeting that employs machine learning to optimize campaigns via layers of intent data.
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains.
Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions.
Contrary to popular belief, you shouldn't have to choose between digital or TV. Contributor Kevin O'Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.
The report finds that American consumers are not too happy about online privacy.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firm Dstillery enters B2B arena with intent data from Bombora Dec 13, 2016 by Barry Levine The partnership creates B2B ad targeting that employs machine learning to optimize campaigns […]
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — […]
Tracking retailer email efforts for the first 10 days December, eDataSource says Amazon has sent 56% more campaigns than it did last year.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
Microsoft's new Cortana Skills Kit is designed to help Cortana get things done.
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers' strategy and business success.
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files.
Trade body formally enters the messaging fray with new working group and a promise of future guidance.
Once your acquisition is signed, what's next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What are those DAM systems? Dec 12, 2016 by Barry Levine They’re not being cursed; DAM systems are being used to manage zillions of photos, videos, graphics, and other […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.
PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand's entire product line.
National Geographic will air Facebook’s first 360-degree live stream tomorrow, but it will be months until other Pages can.
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.
And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers -- for free.
Don't lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers.
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’ Dec 9, 2016 by Barry Levine And its new Shopping Insights opens up its treasure trove […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.
NASA has made a super-smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.
Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.
The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.
Search and YouTube help Google dominate as WPP's largest media supplier.
Many online retailers see a big bump in business in December. Then those buyers disappear when the holidays end. Columnist Lewis Gersh advises how to convert those first-time buyers into second-time buyers and eventually loyal customers.
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he's applied to his B2B marketing efforts.
It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.
From the top of the funnel down to the customer experience and retention efforts, learn how the project management platform Hive, sees success with integrated solutions in its marketing stack.