More from MarTech: Page 4

Digital transformation

MarTech Today: Dstillery enters B2B, the new Cortana Skills Kit & good news/bad news about martech

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firm Dstillery enters B2B arena with intent data from Bombora Dec 13, 2016 by Barry Levine The partnership creates B2B ad targeting that employs machine learning to optimize campaigns […]

Customer experience

Revealing the marketing agenda for 2017

The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — […]

Digital transformation

MarTech Today: Those DAM systems, martech at PepsiCo & Oracle Data Cloud’s CMO

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What are those DAM systems? Dec 12, 2016 by Barry Levine They’re not being cursed; DAM systems are being used to manage zillions of photos, videos, graphics, and other […]

Digital transformation

MarTech Today: Amazon’s cloud-based header bidding, Hive’s marketing stack & NASA’s Pinterest and Giphy accounts

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’ Dec 9, 2016 by Barry Levine And its new Shopping Insights opens up its treasure trove […]

Performance marketing

Why good SEO is strategic

To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.

Get the must-read newsletter for marketers.