Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum? Take our quiz and find out […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Latest Pew ecommerce research also shows that 80 percent shop online, but buying isn't a frequent occurrence for most.
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you're present with accurate data across devices and channels.
Walmart has scored more than double the number video views than the second leading brand on YouTube for holiday-related content.
The UK-based firm is employing the supercomputer to generate large numbers of psychological profiles of potential buyers at scale, cheaply.
What retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
Columnist Jordan Elkind discusses the early phase of lifecycle marketing and how you can build a program that will engage and convert potential customers.
When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2016 as covered by the Marketing Land editorial team.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amazon delivered its first order via drone Dec 16, 2016 by Matt McGee Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery. IBM’s Watson is now […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance. Columnist Joshua Reynolds believes this is a particularly important gap for marketers to understand -- and fix -- in 2017.
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
The Supreme Court declined to hear arguments challenging a law that requires ecommerce retailers to report consumer sales to the state.
But only a few are currently using it.
For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.
The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.
Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for ecommerce this holiday season and beyond.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce moves beyond first-party data with Krux integration Dec 15, 2016 by Barry Levine CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
The social giant will tap users to flag potential hoaxes, and then professional fact-checkers to determine veracity.
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have -- as well as the challenges it would present.
Yahoo in a tough spot: it needs the deal but would have trouble selling a $1 billion discount to institutional investors.
While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA).
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp.
Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
Emails sent to Gmail accounts won't be scanned until after they hit users' inboxes.
In this week's show, we talk about Facebook's continued struggle with measuring and reporting data related to ad campaigns, video views and more -- a "comedy of errors," as our special guest calls it -- and its impact on brands and publishers.
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Move over, Amazon Echo & Google Home: Here comes Microsoft Cortana Dec 14, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be […]
Partnering with The Webby Awards, YouTube's contest for ad of the year included six different categories.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Change takes effect January 2017.
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
Step 1) Create a video-only feed. Step 2) Spend money on live and non-live programming. Step 3) Make money by inserting ads in those programs.