How analytics data should fuel creativity
Contributor Loni Stark believes creatives, marketers and analysts need to collaborate to give digital users what they want and to lead brands into the future.
More from MarTech: Page 2
MarTech Today: Our ‘Naughty & Nice’ list, cross-device ad tech & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Hey Santa, here’s our 2016 “Marketing Naughty & Nice” list Dec 22, 2016 by Barry Levine Check out our choices for those in marketing, ads and search who deserve a candy […]
The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy
MRM//McCann's Randi Rosenfeld says nowadays the "social media war room" is more of a mentality for how her team works everyday.
Twitter overcharged video advertisers due to error in its Android app
Twitter has refunded advertisers whose Android campaigns were incorrectly measured due to a technical glitch.
Amazon Alexa is now the voice agent for marketing analytics platform Datorama
Marketers can ask for the data they need, as marketing tools begin to acquire natural language voice interfaces.
Marketing Day: Local search, attribution modeling vendors & November’s top video creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.
6 questions to help you evaluate an attribution modeling vendor
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution.
Variations on a marketing stalwart: Our top email marketing columns for 2016
Don't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year.
Should advertisers pressure Facebook to be audited?
In the wake of Facebook's latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency.
Cross-device ad tech: How to vet potential partners providing this critical stack element
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh.
Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
The top 10 video creators did not change from October to November, but video views for the top 100 creators and brands was up 12% overall.
MarTech Today: Datorama adds Alexa front-end, post-Methbot calls for transparency & evaluating an attribution modeling vendor
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amazon Alexa is now the voice agent for marketing analytics platform Datorama Dec 21, 2016 by Barry Levine Marketers can ask for the data they need, as marketing tools begin to acquire […]
Marketing Day: Facebook Live news, GoldieBlox CMO interview & Twitter search updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook will let celebs edit Live videos after broadcast ends
Facebook has no plans to let non-Mentions users trim the beginning or end of their Live recordings.
The power of data ownership: Getting it right in 2017
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
Link campaigns: Strategy development and review
Whether you're planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
Calls for transparency as Russian ‘Methbot’ found robbing publishers & advertisers of millions daily
White Ops released its findings on the giant scam and calls for greater transparency and cooperation between publishers and advertisers to better address fraud.
6 questions to help you evaluate an attribution modeling vendor
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution.
GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses
Get to Know: GoldieBlox CMO Kenny Davis
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
Study: 55 percent of mobile dollars wasted
More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.
Turn settles with FTC over charges the ad tech firm kept tracking users even after they opted out
Opting out does not stop data collection from happening.
MarTech Today: IAB’s guidance for transition to HTML5 ads, complete data ownership & the biggest ad fraud botnet yet
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 51% of US adults have bought something online via their cellphones [Pew data] Dec 20, 2016 by Matt McGee Latest Pew ecommerce research also shows that 80 percent shop online, but […]
How Twitter is making its top search results more relevant than recent
In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn't always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
Trust & transparency: Why we need it more than ever in 2017
Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
Facebook Live Audio turns the social network into a radio broadcaster
Facebook will start testing audio-only live streams with BBC World Service, Harper Collins and others.
Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Turn agrees to settle with FTC over privacy violations for digital ad tracking
The ad tech firm was found continuing to track users even after they opted out.
Instagram launches stickers for stories, but advertisers are left out for now
Instagram has launched an update that allows users to add stickers to their stories.
IAB says all video ads should be HTML5 based by July 2017, issues transition guidance
New tools are forthcoming to help publishers and advertisers make the switch from Flash once and for all.
Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.
Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
It's easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn't make the mistake of ignoring desktop viewers.
Pokémon, mobile SEO and more: Our top mobile columns for 2016
Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.
First you thought your brand dollars were safe… then fake news happened
Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.
MarTech Today: A MarTech quiz, Satisfi/IBM Watson’s new shopping assistants & tech to restore trust
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Do you have the martech knowledge you need? Dec 19, 2016 by Scott Brinker Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove […]
White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory
The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.