Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
Instagram's redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features.
More from MarTech: Page 4
Google, Facebook, IAB & major brands form Coalition for Better Ads
In response to ad blocking, a global initiative forms to set new standards and develop technology to improve ad experiences.
MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’ Sep 15, 2016 by Barry Levine The company, known for its A/B testing, now adds server-side access, OTT devices, and even […]
Content Audit 102: leveraging data and adjusting strategy
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.
Pinterest streamlines Promoted Pin process with new Promote button
Clocking in at under 9 seconds, a new feature makes it easier than ever for brands to promote Pins on Pinterest.
Marketing Day: Twitter’s new customer service tools, Facebook attribution & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
Congress on the cusp of national review protection law
Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.
Adobe Target expands beyond A/B testing to automated optimization of user experience
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.
Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
Common PPC mistakes and how to avoid them
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
Twitter now lets brands say when they’re available to respond to tweets
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message.
Search takes to the cloud as users engage with new actions
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
4 solutions to dial in your Facebook attribution
If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.
6 quick steps to jump-start your influencer marketing program
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.
MarTech Today: Marketo adds native ABM, AdBlock Plus’ new ad exchange & Salesforce’s new portal templates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketo adds native ABM capabilities to its platform Sep 13, 2016 by Barry Levine The company says the new account-oriented offerings are the most complete native functions by any major marketing platform. […]
How the ‘average user’ has ruined ecommerce experiences
Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.
Marketing Day: Amazon lowers Echo Dot price, holiday ad tips & new Twitter apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce opens up Lightning Bolt portal templates for specific business needs
The new offerings build on last year’s launch of its Community Cloud template.
Amazon cuts price of Echo Dot, launches devices in UK & Germany
In a bid to make the smaller Echo Dot a must-buy, Amazon cuts the price almost in half. Company also launches Alexa products in two European countries.
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it's time to say goodbye.
AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus
It remains unclear if the ad blocker's controversial ad exchange will get off the ground.
8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
Connecting the dots: How the customer data platform solves what ails marketers
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms.
Now you can move Google Analytics properties to other accounts in two steps
The new property-moving feature finally makes it easy to reorganize properties -- all of their views -- into other accounts.
7 great reads to drive your marketing career
Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations.
The stat-backed holiday advertising tips to know for 2016
As the online holiday shopping season begins, columnist Andrew Waber analyzes ecommerce Facebook advertising trends to help you map out your own campaign strategies.
Twitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TV
Twitter's TV apps will broadcast live NFL games and Bloomberg shows, as well as Periscope streams, Vine clips and normal tweets.
MarTech Today: BlueJeans Network’s many-to-many videoconferencing on Facebook Live, the launch of Vimeo Business & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live Sep 13, 2016 by Barry Levine Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, […]
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
The new version is aimed at delivering higher-value customers to app marketers with machine learning.
Google introduces TrueView for Action ads on YouTube
The ads include tailored call to action banners while video ads play.
Marketo adds native ABM capabilities to its platform
The company says the new account-oriented offerings are the most complete native functions by any major marketing platform.
Marketing Day: YouTube Community, Snapchat ad targeting & Vimeo Business
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube launches YouTube Community beta for select group of video creators Sep 13, 2016 by Amy Gesenhues Still months away from being widely available, YouTube says its new tool will give creators […]
YouTube launches YouTube Community beta for select group of video creators
YouTube says its new tool, still months away from being widely available, will give creators more ways to engage with followers.
BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
Brands can use the new high-res service, supporting up to 100 simultaneous video feeds, for fan events, Q&A sessions or product launches.
Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat will allow brands to target ads based on people's email addresses, people who resemble those defined groups and the type of content they view.
Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
For $599 a year, users will have access to professional-level video management tools, including analytics and content management platform.
Ecommerce trends: the difference between winning and almost winning
Plan a commercially viable marketing and content strategy using search data.
Optimizing your blog for the social and mobile reader
Is your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.