Facebook wants to show brands how its ads measure up against TV, others
Facebook's latest measurement news explained using sports analogies.
More from MarTech: Page 3
Allo: chat with a big helping of Google search
Inclusion of 'Google Assistant' creates a differentiated experience.
7 advanced conversion strategies you probably don’t know
Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales.
The high price of inflated marketing metrics
Relying on inflated numbers can lead you down a slippery slope. Columnist Matt Nitzberg outlines some strategies to help marketers focus on more valuable audience and sales metrics.
MarTech Today: Targeting movie theater ads, the ‘Internet of Moving Things’ & AMP’s global rollout
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Videology joins Screenvision to make movie theater ads more targeted Sep 20, 2016 by Barry Levine The alliance offers a new layer of audience data and allows advertisers to buy online, TV […]
Marketing Day: Google Data Studio, Facebook’s new retail ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Europe preview: Here’s what to expect in 6 weeks
We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]
Videology joins Screenvision to make movie theater ads more targeted
The alliance offers a new layer of audience data and allows advertisers to buy online, TV and movie theater inventory via one platform.
Can an ad-free, subscription-based social network exist?
Maybe the idea of an ad-free social media platform isn't pie in the sky. Columnist Patrick Armitage believes customers would be willing to pay for a better online experience.
What is Google Data Studio and how can you use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients. Columnist Sherry Bonelli explains the benefits and how to try it out.
Loyalty a key tool to drive retailer app adoption, says Belly
Company launching new cloud-based enterprise loyalty platform for retailers.
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors
Facebook's new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.
Go for the gold: Mastering cross-device marketing
How do you win big in digital marketing? Columnist Mike Sands says it's all about knowing your customer across devices.
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google Maps.
Selling your agency, a how-to guide, Part 2: Why do agencies get acquired?
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
MarTech Today: Salesforce’s Einstein, chatbot authoring tools & top SEO platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce introduces Einstein — an AI layer for all its clouds Sep 19, 2016 by Barry Levine The company is going beyond its previous integrations of computer intelligence, making embedded predictive and […]
Marketing Day: Salesforce’s Einstein, Twitter ups character limit & top 10 video creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce introduces Einstein — an AI layer for all its clouds
The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of its platform.
Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here's the workaround.
How to manage local listings for enterprise brands
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
The immediate results of link building
While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views
A look at last month's most watched video creators across YouTube, Facebook, Vine and Instagram according to Tubular Labs.
Google Trips: Google’s first potentially breakthrough travel tool
Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from existing tools. That promise so far has gone mostly unfulfilled […]
Marketers: Here are a dozen authoring tools to help you get chatty with chatbots
These tools allow marketers to keep up with their new job requirement: automated, intelligent and continuous interaction with customers.
[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
It's a special show this week as we invite three paid search specialists to spill the goods on what makes a successful holiday shopping campaign on Bing and Google.
Bringing ’90s nostalgia into a mobile world
For Yahoo, it's too little, too late. Meanwhile, Nintendo is riding on Pokémon Go's success. Columnist Josh Todd takes a look at the mobile hits and misses of the two iconic brands and explains what marketers can learn from them.
This major content marketing benefit is worth the wait
One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting for.
Large marketers are winning in programmatic (Here’s what you can do to stop them)
How do you compete against the 'big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.
MarTech Today: Forrester predicts emerging tech, the Coalition for Better Ads & more
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers Sep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to personal […]
Can the app-retention crisis be addressed with personalized notifications?
Leanplum says behaviorally and time-optimized notifications improve retention.
Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
The comScore data present a relatively bleak picture of digital media landscape if you're not a dominant brand.
2.3 million people tuned into Twitter’s NFL livestream, less than watched Yahoo’s
Twitter's NFL livestream attracted 2.3 million total viewers, which is slightly less than Yahoo's broadcast last year averaged per minute.
Marketing Day: Google’s biggest ad updates, Twitter’s NFL live stream & SAP’s CMO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.
Bidding on the competition: Is it really worth it?
Bidding on your competitors' brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run.
The biggest Google ad updates are also the quietest
Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.
Twitter’s NFL live stream and Facebook’s Sports Stadium should get married
If I wanted my normal Twitter-NFL watching experience on Thursday night, I couldn't watch the game on Twitter.
Oh no! ABM is resurfacing bad habits for B2B marketers
Columnist Scott Vaughan says looking to inbound marketing’s past can help B2B marketers avoid costly mistakes with account-based marketing.
’Tis the season to be savvy with your digital marketing
For many marketers, the holiday stress will be even worse this year as political ads drown out pre-holiday marketing messages. Columnist Lewis Gersh offers strategies to make your message stand out from the noise.
A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
SAP's Maggie Chan Jones shares how her team uses analytics to manage events, modify campaigns and inform the brand's marketing strategy.