2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what's ahead for 2017.
2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward.
Below are some of the highlights from Bing Ads as we continue to incorporate user feedback into the platform for success into 2017 and beyond, along with some trends we’ve seen on the most competitive and expensive categories of keywords in 2016.
What was new and noteworthy in 2016
Each year, Bing Ads releases hundreds of feature enhancements and new features. It can be difficult to keep up with all the betas, updates and feature releases, so let me highlight a few releases that I was the most excited about in 2016 that you’ll want to make sure you didn’t miss.