Retargeting shouldn't just be based on someone visiting your site and looking at a product, says columnist Alex LePage. He explains why it's time for marketers to use real metrics to create a personalized experience for customers.
Improve your marketing by gaining psychological insights into Facebook likes. Columnist Neil Patel explores five reasons why that simple click means so much to the human brain.
A new study from Moz combines data from 150 industry leaders and gives us a look at the search ranking factors that matter in 2015.
Amazon has notified its advertisers that the popular Product Ads will be discontinued on October 31.
Asked about the service, Page expressed support that it will continue even as Google becomes part of Alphabet.
Latest NewsWhip data shows Fox surpassing Buzzfeed and closing in on No. 1 publisher, The Huffington Post.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the contrary. To date, retail apps have mostly been treated as small-screen versions of ecommerce desktop sites with some “circular” content (e.g., offers) thrown in. Yet apps have the potential to become the center of a more powerful […]
Expanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream.
What better way to get young girls intrigued than to offer them the opportunity to star in a YouTube video? That's the idea behind the Mattel brand's social effort surrounding two of its historical dolls.
Columnist Brent Hieggelke delves into data that shows there's a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app's performance.
The social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials.
So you've developed a content marketing plan, and you're producing tons of great content -- the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers.
Some brands have mobile-friendly websites but fail to give their email subscribers the same experience. Columnist Chad White explains why it's time to close that gap and suggests ways to do it.
Succeeding at online retail isn't always about deep discounts -- even during the uber-competitive holiday season. Columnist David Rekuc discusses nine other ways you can draw customers in and make it easy for them to say yes.
From funny to insightful to just plain interesting, the tech industry took to Twitter today to comment on the news that Google is now a part of Alphabet.
As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Deal means there will be more NFL content on Twitter. Twitter will take the lead in ad sales in the revenue-sharing partnership.
As parents' minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best moments of summer.
It's never too soon to start planning for the most crucial shopping season. Columnist James Green has pointers to ensure your marketing strategy is a success.
Ad-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new report from Adobe and PageFair — an Irish company founded in 2012 that “measure[s] the cost of adblocking and display[s] alternative non-intrusive advertising to adblockers” — $21.8 billion in global ad revenues have been blocked/lost so […]
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers.
July's top ten ads generated a combined 80.9 million views, and more than 139 million minutes of watch time.
While Android continues its march as the dominant global operating system, its market share in the US is essentially flat and roughly at the same place it was in 2012. Apple has gained and Microsoft has declined during the same period, according to comScore smartphone market share data. In June 2015, Android had a 51.6 percent […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Reynolds company brand, working with Havas, shows solidarity with teachers as consumers' minds shift to back-to-school shopping.
Company emphasizes focus on TrueView ads and Google Preferred program.
Data also show app vs. mobile Web impressions, video ad penetration globally.
Contributor Sahil Jain shares more questions and answers about how best to utilize the platform. Don't miss these important tips on bidding, targeting and choosing between ad products.
Do you need help convincing your CEO or CFO that attribution will pay off? Columnist Liane Dietrich has four ways to build your case and justify the expense to your organization.
In a Medium post responding to criticism from a YouTube creator, Facebook video product manager says three seconds is enough time to indicate "intent to watch" a video.
Company forecasts total revenue to exceed $170M by end of the year.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Venerable jeans brand Levi's continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation.
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter's new guide will help businesses do better and cut their customer service costs.
It has been true for some time that the majority of email opens are on mobile devices (roughly two-thirds). However, Movable Ink’s Q2 “US Consumer Device Preference Report” provides some additional nuance on top of that basic insight. This past quarter, nearly 68 percent of emails were opened on a mobile device, with 52 percent […]
Retailers in the UK and US say Amazon continues to generate the highest sales volume among marketplaces in ChannelAdvisor's survey on ecommerce trends.
So your content is getting a lot of buzz -- but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter.
The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.