Google Gives Hangouts Its Own Place To Hang
Google launches a dedicated desktop page for its free communication tool.
Google launches a dedicated desktop page for its free communication tool.
Overall retail sales ticked up just one percent year-over-year, according to latest US Commerce Department report.
The company says beta tests of the new send time optimization capability increased read-rates by 25 percent.
The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best.
Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock.
Is your online presence failing to drive sales? Columnist Mary Wallace lays out four reasons why and what you can do about it.
Columnist Kerry Jones shares recent research about online content consumption preferences and habits across different generations.
Someday, in a museum, there will be an exhibit of all the statues representing all the different versions and flavors of Android. The latest — Android 6.0, or “M” — is being called “Marshmallow.” The official SDK is now available for Android developers. When Google announced “M” at its I/O developer conference earlier this summer, […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The new option lets publishers sell inventory using their current ad systems.
BuzzFeed Video ranks No. 1 two-months in a row, while Taylor Swift drops four spots and the NBA falls off list completely.
Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July.
The tequila brand seeks to differentiate itself by introducing a daring agave character to represent its uniqueness.
Nipoon Malhotra, formerly head of Twitter's brand advertising product team, joins Pinterest to help continue the company's revenue-generating push.
Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand.
Columnist David Booth explains why bridging the gap between your marketing performance data and your customer data will help you make strong business decisions.
As cable cord-cutting accelerates, video content producers, advertisers and entertainment companies are looking to find ways to reach fleeing audiences, especially Millennials. Now entertainment conglomerate, ISP and cable TV provider Comcast is reportedly readying its own “over the top” digital video platform called “Watchable.” The news was first reported by The Information, which says that […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
People are much more likely to recommend brands that personalize customer service interactions. It's "an an easy step that brands can take" to build relationships, Twitter researcher says.
One of the most socially active global brand CMOs, Frédéric Tardy uses Twitter and LinkedIn daily.
The fruit brand helps promote the family film through interactive labels on its bananas.
Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business.
Columnist Roger Juntilla explains why new cross-device capabilities and user-generated intent signals make this a prime time for marketers to integrate first-party data.
Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Fueled by Wimbledon, England's success in the women's World Cup and a deep well of content, BBC stories receive nearly 4 million tweets, one million more than runner-up The New York Times.
Ask digital agencies and marketers about “co-op advertising“, and many of them have only a vague idea of what that is. At the most basic level, co-op advertising is a brand or manufacturer sharing (or a subsidy) of local retailer, vendor or dealer advertising costs. This represents a pool of money in the US that […]
Twitter integration into Google's desktop search is spotted in the UK. Up to now, it was only on mobile and in the US.
Global revenue for mobile display, search and messaging ads climbed to $31.9 billion in 2014.
Looking to step up your mobile strategy? Columnist Aaron Strout explains why you could learn a few things from Starbucks.
Columnist Chris Silver Smith explains why collaboration among internet companies is key as online reputation attacks proliferate and the costs involved in fighting them surge.
Buffer's feature also enables posting video to Google+ pages and links to video on LinkedIn and Pinterest.
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Volkswagen takes viewer feedback from one online ad and explores the concept in a new video, proving it's listening to its audience and giving them what they want (in demo form, at least).
The foundation of a good digital marketing strategy still rests on collecting, analyzing and reporting on website data.
Brands that use Twitter for customer service should benefit from the extra room for private messages.
Twitter's live-streaming app hit the user milestone August 2 but says time watched daily is the better metric to judge how well it's doing.
Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one technology and aren’t a complete indoor marketing solution. I’m a big proponent of […]
A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal.