Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED
The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED.
More from MarTech: Page 2
“We Test Everything” And Other Lies Online Marketers Tell
If you don't have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it's not a good idea.
Where Can Marketers Find The Best Customer Data? Under Their Noses
Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing.
Stop Our Exclamation Point Addiction!
There's no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it's time for marketers to stop the deluge and instead raise the creative bar.
7 Ways To Leverage Social Signals To Improve Content Performance
When it comes to content and improving search rankings, don't shrug off social, says columnist Jim Yu. Instead, think of social, content and search as a three-pronged approach to achieving marketing success.
Marketing Day: Jump Start Your Content Marketing, Google’s Eddystone & EU Case Against Google
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Jump-Start Your Content Marketing With These 4 Strategies
With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies.
Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong.
Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota
On July 14, Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons. It’s open-source, flexible, cross-platform and will equally support iOS devices. In order to better understand how Eddystone works and Google’s perspective on its benefits and applications, I conducted an email interview of Google […]
Email Marketers: The Marketing Leaders Of The Future?
Is email marketing the right career path for you? Columnist Jose Cebrian explains why email marketers' skills are just what the marketer of the future needs — and explores how those responsibilities are broadening.
Europe Widens Antitrust Probe Of Google Around Ad Contracts, Content Scraping
The Wall Street Journal reported Friday that The European Commission (EC) is expanding its antitrust probe of Google. Currently, the EC is in the late stages of its vertical search inquiry and has filed formal charges, which Google has until August 31 to rebut. It’s at an earlier stage of investigating Google’s management of the […]
IKEA Kicks Off Tweet Campaign In Canada & An Influential German Book Critic Reviews Its New Catalog
The Swedish furniture company promotes the release of its new catalog through lighthearted social efforts, urging customers to #GrabLifeByTheCatalogue.
Marketing Day: Tweets Hit Google Search Results, WordPress 4.3 & Facebook Brand Pages Get GIFs
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Feature is now available for all English language users globally. Tweets from brands with active Twitter accounts are showing up in a carousel unit.
Bizible Adds Offline Events To B2B Sales Attribution Platform
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels.
Survey: Teens Spend 2X More Time With Mobile Than PCs Or TVs
American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with conventional TV or desktop computers. That may be no surprise to anyone, but it’s still sobering for marketers trying to reach this audience. That data comes from a broad new survey of 16- to […]
How to Leverage Social Media for SEO: Link Building
Columnist Paul Shapiro outlines the myriad ways social networks can be utilized in your link-building efforts.
New Android Phones: Less Google-App “Bloatware” Equals Less EU Scrutiny
Android Central is celebrating an apparent decision by Google to require fewer pre-loaded apps on forthcoming Android handsets. The site sees this as a strike against “bloatware,” the term often used by insiders to describe pre-loaded software. According to the report, “Google Play Games, Google Play Books, Google+ and Google Newsstand now join the ranks […]
The Golden Path To Programmatic Premium
Looking for premium programmatic success? Columnist Melody Gambino outlines the steps brands and publishers need to take to create an engaging premium programmatic environment.
Want More ROI From Your Social Programs? Take A Look In The Mirror
When it comes to telling your brand's story, your customers often do it best. Columnist Jordan Kretchmer gives some examples of brands that are successfully integrating social into the customer journey.
WordPress 4.3 Brings Improved Password Security, Easier Text Formatting
Latest release, named "Billie" in honor of famed jazz singer Billie Holiday, also adds easier menu changes, site icons and more.
Facebook Gives The Gift Of GIFs To Some Brand Pages
The social network is testing the animated image format with a small selection of Pages. Wendy's and a Brazilian drink brand make the first move.
Marketing Day: Amazon Removes Flash, Bing’s Android Knowledge Graph API & A Social Media Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video
Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers.
Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads
Starting September 1, Flash-based advertising will cease to exist on Amazon.com or the Amazon Advertising Platform.
Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads
Advertisers will be much more interested in the Audience Network with the new (and announced) ad types.
Bing Lures App Developers With New Knowledge Graph API
Bing has announced a new Knowledge and Actions Graph API for Android developers. The objective is to get Android developers to deeply integrate Bing Knowledge Graph information — “21 billion associated facts, 18 billion links to key actions and over 5 billion relationships between entities” — into their apps to enabled an enhanced experience and […]
Email Best Practice Pros: Lifescript Goes Heart-To-Heart
If you're emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources.
5 Steps To Finding Hidden Website Optimization Gems
When you're trying to optimize your website, sometimes it's hard to sift through all the ideas for boosting your conversion rate. Columnist Brian Massey discusses how to pin down the best approach.
Shopify Integrates AdRoll To Activate Retargeting Campaigns
The AdRoll For Shopify app enables retargeting without having to add code to store sites.
Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals, those who are high enough in the hierarchy of a company to […]
Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research Center. This compares to 36 percent of the total US smartphone population that uses them. Those findings come from the latest study on Americans’ use of social media. […]
Marketing Day: Facebook Global Guide, Spredfast Acquires Shoutlet & An Instagram Wish List
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign
The Unilever brand's marketing grows up, celebrating men's confidence in business as it has previously extolled their confidence with women.
Global Guide: Facebook Advertising In Europe And The Americas
Columnist Andrew Waber delves into new data on Facebook advertising activity in Europe and the Americas and discusses the key takeaways for marketers.
Social Marketing Platform Spredfast Acquires Shoutlet
The social management providers are considered among the strongest in the field. Combined company will have more than 1,400 clients.
How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Google announced Postmaster Tools last month, but many email marketers aren't fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues.
7 Things I Wish Instagram Would Fix, From Regramming To Allowing Links
Wouldn't a native regram feature be nice? How about the ability to add links? Easier multiple account management? An Instagram wish list.
Marketing Day: Google Hangouts Gets A Website, Ecommerce Report & The Trump Factor
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Gives Page Admins Quick View Of Reach & Click Stats
Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.