Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon
Synchronize your watches! With a new contest, Fuller's London Pride is rewarding tweets and raising awareness of its daily quality check.
Synchronize your watches! With a new contest, Fuller's London Pride is rewarding tweets and raising awareness of its daily quality check.
Get To Know: Prudential Executive VP of Product and Marketing Mark Hug
Columnist Jim Williams believes the marketing platform of the future needs to be focused on buyers, not marketers.
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile apps.
You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few years have transformed the company into a global advertising business that also happens to make a browser. Opera says it works with “90 percent of the Ad Age Top 100” and reaches a […]
Mobile advertising comes with a plethora of challenges. Columnist Rob Rasko wants your help in understanding mobile marketing effectiveness.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition.
How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible results.
The company is now parsing social content to rate social media accounts' level of knowledge and authority in specific topics.
In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google declined to provide more color or detail beyond this statement — other than that “mobile” here means smartphones only. While there have been many conference presentations, predictions, articles and discussions […]
Everyone from AOL to Yahoo promises to deliver the much sought after 18 - 34 year old demographic.
New ad formats, measurement tools and more announced to help marketers reach consumers on mobile.
How do you help close the talent gap? Columnist Jim Yu explains the role of the hybrid marketer in tackling the current skills shortage.
Becoming a new CMO comes with plenty of challenges. But before you decide to ditch your existing agency, read these tips from columnist David Rodnitzky.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
Think another brand stepped in it by unintentionally giving offense? That's just what Audi and its agency want you to think.
Company says it received 66 takedown requests, removed 30 with remaining streams gone by time they were acted on.
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service.
Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list.
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips.
Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal.
A new developer platform will help extend Facebook's Internet.org effort to connect all humans to the internet.
Twitter CEO Dick Costolo tweets Twitter-owned Periscope is the "winner" as many stream the fight through it; Hollywood not likely to be pleased.
Facebook would let publishers keep all the revenue for ads they sell for their content hosted on the social network, according to the Wall Street Journal.
Visible Measures data shows Facebook with 35% of video views from a sample of March campaigns, but over time the balance shifts in YouTube's favor.
After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun.
In ten years time, the site has grown to include more than one billion users and over a million channels.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY The professionally-focused social media network says 75% of its new members came from outside the US during Q1. Report: Facebook […]
The professionally-focused social media network says 75% of its new members came from outside the US during Q1.
Facebook has boosted its share of sharing activity by 11.9 percentage points in a year for sites on the ShareThis network.
Worried the latest algorithm tweaks could mean a decline in reach? Columnist Jordan Kretchmer says it might be time to switch up your Facebook strategy.
Despite the naysayers, programmatic doesn't have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand.