Verizon To Buy AOL For More Than $4B, Extend Into Digital Advertising, Video
The deal is about "over the top" distribution of video, mobile and programmatic ads and the ISP business.
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Content And SEO: Getting Basic With The Basics
What's the point of churning out killer content if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good content go hand in hand.
Report: 78.8% Of Site Owners Use WordPress For Content Management
CodeGuard's "State of the Web Report" found a large majority of its 250,000 SMB sites use WordPress over Joomla, Drupal and others.
Marketing Day: TweetDeck Adds Tweet Confirmation, Facebook Mobile Carousel Ads & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
TweetDeck Adds Tweet Confirmation To Help Prevent Social Media Misfires
Optional extra step should help social media professionals avoid accidental tweets to the wrong account.
Carousel Ads Swing Around For Facebook Mobile App Ads
The popular carousel format is now available to advertisers looking to leverage mobile app install ads and mobile engagement ads.
Chinese Smartphone Market Slows As Apple Market Share Grows
User growth in the world’s largest smartphone market is slowing. That’s according to IDC estimates of Q1 2015 smartphone shipments. Despite this, Apple has managed to grab the top spot in terms of Q1 market share in the country. The firm is measuring shipments and not ultimate sales to Chinese consumers. Nonetheless, the iPhone 6 and 6 Plus have powered significant […]
Federal “Review Freedom Act” Wants To Make U.S. Yelp-Safe For Consumers
Many non-lawyers are unaware that it’s legally possible for consumers to waive their free speech rights to negatively review or otherwise criticize companies publicly. Increasingly companies have sought to include so-called non-disparagement clauses in their online terms. Such clauses or provisions became illegal in California this year (Cal. Civ. Code §1670.8) but they’re not illegal across the US. A new […]
IAB Extends Certification Program For Digital Marketers With Focus On Data Skills
The Digital Data Solutions certification is aimed at increasing data management proficiency across the industry.
What Does Winning In Search Look Like?
There's no easy answer for how to define search success, but columnist Andrew Ruegger believes you can reach your goals by asking the right questions.
21 Ways To Market Your Business Online On A Shoestring Budget
Who says you need to spend millions on marketing? Columnist Steve Olenski tells you how to market your business yourself without spending a ton of money.
6 Dos And Don’ts For Lifecycle Email Marketing
Looking to expand your lifecycle campaigns, or just getting started? Columnist Jordan Elkind offers up these tips to put you on the right path.
Facebook’s “Add A Link” Search Feature May Make Mobile Sharing Even Simpler
A new test feature from Facebook will make sharing a link easier, removing external searches from the process.
Mobile Video Ad Viewability Beats Desktop By 30 Points
Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still paying for these phantom or unseen impressions. But in a relatively short period of time viewability has become the new […]
Marketing Day: How Best To Organize Your Site, YouTube’s Top 10 Ads In April & Email Marketing Tips
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Smartphone Share Stabilizes In US, Competitive Only At Margins
The US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android hovers at around 52 percent penetration, while the iPhone has a 42 percent share. Windows Phones own just over 3 percent of the market and “other” is just under 2 percent. It seems unlikely that Windows will make further gains in the […]
Website Taxonomy Guidelines And Tips: How Best To Organize Your Site
Columnist Shari Thurow explains the ins and outs of taxonomies and why creating and maintaining them should be a key part of your marketing strategy.
Marketing’s New Customer Nerve Center: Marketing Operations
As marketing ops goes front and center, columnist Scott Vaughan explains how your team leaders can evolve in their roles.
Retailer Mobile Strategies Start With Driving In-Store Sales
As more consumers turn to their phones to make buying decisions, retailers need to move beyond just offering a mobile app, believes columnist Allan Haims.
Top 10 YouTube Video Ads in April: Mother’s Day Helps Pandora, Nike, Dove & Teleflora Win Top Spots
Four of YouTube's top five video ads targeted women and moms last month.
Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails.
Marketing Day: LinkedIn Analytics, Conversion Optimization & Flickr Updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
1, 2, 3… Smile! Say Hi To Marketing Land On Instagram
Add a little Marketing Land into your Instagram mix.
Facebook Introduces Deep Linking For Mobile App Install Ads
Feature that sends people to a specific place within a mobile application was previously only available on re-engagement ads.
Tempur-Pedic Mother’s Day Video Achieves Viral Success
The mattress brand touts its new line as being mother-like in its supportive qualities, while saying the world's mothers deserve to get better sleep.
LinkedIn Introduces Analytics For Your Posts
Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.
The Nagging Little Question Of Conversion Optimization
What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers.
Twitter Porn Causes Nielsen To Pull Promoted Tweet Campaign
Twitter is working to fix issue after promos appear on profile pages posting X-rated photos and video.
Report: Phablets Grabbed More Than 20 Percent Of Q1 Smartphone Sales In The US
Last week Flurry released data showing that “phablets” now constitute 20 percent of all active smartphones globally. Echoing this, Kantar Worldpanel ComTech reported that “phablets claimed 21 percent of all US smartphone sales in Q1 2015.” That was up from 6 percent in Q1 2014. According to the Kantar sales data, the iPhone 6 Plus captured 44 percent of those […]
HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually
Yesterday CRM and “inbound marketing” platform HubSpot released Q1 2015 Revenue. The company beat analyst consensus estimates with $38.2 million in total revenue, which was almost $3 million more than expected. It was an increase of 58 percent vs. the year ago quarter. Of that $38 million, approximately $35 million was subscription revenue. The remainder was “professional […]
Flickr Adds Smarter Search & Navigation Tools, Updates Mobile Apps
Yahoo says Flickr has more than 112 million users who have uploaded more than 11 billion photos.
Animate Your Social Media Marketing With GIFs
Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it.
Yahoo Adds Apple Watch Analytics To Mobile Developer Suite
Powered by Flurry Analytics, new data set offers real-time user behavior insights for Apple Watch apps.
6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline)
How do you maintain strong, long-term relationships with your pay-per-click clients? Columnist Matt Umbro offers up some tips.
Google Study Exposes “Tangled Web” Of Companies Profiting From Ad Injection
Ad injector network makes victims of millions of users and more than 3,000 advertisers, including major brands, study finds.
Marketing Day: IAB Original Digital Video Report, Facebook Upgrades Native Ads & Mobile Display Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News Feed
Test for some mobile users gives them the option to override the algorithm to make sure they see posts from their favorite people and Facebook Pages.
Facebook: Smartwatches Are “Absolutely” An Advertising Opportunity
Even without an Apple Watch app, Facebook ad exec says company sees smartwatches and wearables as an advertising venue.
IAB Reports Nearly A Quarter Of U.S. Adult Population Watches Original Digital Video
IAB's 2015 Original Digital Video Study shows the number of U.S. consumers watching digital content is up 13 percent over last year.
Facebook Strengthens Native Ad Tools For Audience Network Placements
Today Facebook's native ads received a big upgrade with the addition of new templates, an ad manager and horizontal scrolling capability.