Twitter Is Rolling Out Its Updated Search Page For Desktop Users
Twitter's new search page puts filtering actions front and center.
Twitter's new search page puts filtering actions front and center.
How do you get your customers to make the right buying decision? Columnist Neil Patel explores the persuasive powers of the pricing page.
Don't just send a huge email blast to your entire list, says columnist Daniel Faggella. Here are a few ways novices can dip their toes into segmentation without making a huge investment.
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance.
Think of it as "Spotify for news" where for a monthly fee, Google searchers would have access to subscription content from a range of news publishers.
Regulator says it will take legal action unless Facebook gives people opt-in options for tracking. Facebook says it complies with EU regulations.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a new Call Intelligence Index report from Invoca. The data in the report represent “more than 32 million phone calls placed to businesses across […]
The vehicles will include safety drivers who can takeover driving if necessary.
Columnist Tim Ash discusses tips for making your pricing seem more appealing to prospective customers.
Bing is expected to launch their mobile friendly algorithm in the near future but claims this won't be any Mobilegeddon.
Move would block online and app ads with the aim of getting Google and other digital media companies to share in network infrastructure costs.
As Canadian subscriber growth slows, columnist Kevin Gallant explains how email marketers can get up to speed on CASL and increase clicks.
Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What if a puppy was packed by a robot and delivered by a drone? The non-profit asks this question in its new campaign highlighting the plight of animals in puppy mills.
Marketing to millennials is tricky. But columnist Anthony Bursi explains how brands can step up to the challenge and woo this fickle generation.
When should you take off the gloves and have a dustup with your designer? Columnist Jeremy Smith shows you how to make your CRO case in a powerful way.
New study shows mobile ecommerce behavior doesn't mirror online purchasing habits.
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture.
Re/Code is reporting that Google’s SVP of Communications and Policy Rachel Whetstone is leaving for a similar role at Uber. She’ll reportedly be taking over for former Obama campaign manager and strategist David Plouffe who was hired by Uber to deal with various crises roughly a year ago. Plouffe will remain with Uber in an advisory capacity. Google […]
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As discussed in my companion article, it has been a year since the “right to be forgotten” (RTBF) was established in Europe by the EU Court of Justice in Luxembourg. Google reports that in the past year it has received more than 254,000 removal requests from multiple countries across Europe. The top four countries in Europe making […]
Soon people will be able to order pizza via Twitter; Domino's teased the announcement with a flurry of pizza emojis.
With AOL's ad tech stack, content assets and strength in online video, Verizon is poised to present media buyers with a new dynamic in ad targeting and reach.
Data prove personalized email succeeds, but many businesses aren’t applying it. Columnist Steve Dille explains why, and how to get your company on board.
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.” Much of this activity on YouTube is happening on mobile devices. According to Google, “91 percent of smartphone users turn to their smartphone for ideas while […]
Columnist Chris Marentis discusses Amazon's new professional services marketplace, explaining how it works and what its implications are for local businesses.
If your content marketing isn't working, ask yourself why and then make small improvements to make a big impact over time, says columnist Quinn Whissen.
Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s been some debate over whether it’s good or bad. But I haven’t seen that extended to what would happen if Google follows Facebook’s lead. It could, potentially causing the web to be swallowed […]
Publishers will post content directly to the Facebook platform and keep 100% of revenue from ads they sell against the stories.
Google's first app comes out quietly; Google Search App support still hasn't come to the Apple Watch.
Total engagement for Interbrand 100 company Pages is up 43% year over year, according to Simply Measured. User sharing of photos and videos is driving the trend.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences.
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III.
Both companies are using Integral Ad Science to verify viewability and get ahead of the industry as it transitions to charging advertisers for ads that are seen.
How do you help your brand stand out from the crowd? Columnist Sonny Ganguly offers up these tips for developing a marketing plan that shines.