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Customer experience

Millennial-Mobile “How-To” Searches Explode On YouTube

Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.” Much of this activity on YouTube is happening on mobile devices. According to Google, “91 percent of smartphone users turn to their smartphone for ideas while […]

Marketing management

Facebook Instant Articles: A Slippery Slope For Google To Do The Same, Hurting The Web?

Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s been some debate over whether it’s good or bad. But I haven’t seen that extended to what would happen if Google follows Facebook’s lead. It could, potentially causing the web to be swallowed […]

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