Bitly’s Audience Intel Gives Marketers More Data About Consumer Sharing
Link-shortening service introduces new analytics feature that gives enterprise customers a picture of how their content is being shared across the full Bitly network.
More from MarTech: Page 2
That Crazy Internet Meme Delta Safety Video Is On Its Way To 2 Million Views
The airline gives a cheeky nod to popular online sensations in a safety video that's also an ad.
7 Tips For Launching A Video Marketing Strategy
Worried about your budget or what stories to tell? Columnist Michael Litt has some tips to get you on the right path to a successful video marketing plan.
Store Visits And Offline Spending Data Will Drive Massive Mobile Ad Growth
Lack of clear ROI has held many advertisers back from investing more in mobile. That’s all about to change as increasing amounts of data about store visits and offline sales become available. As it does marketers come to recognize the greater value of mobile vs. PC users. Mobile users (especially mobile searchers) are closer to […]
A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand.
How I Failed In Digital Advertising
Columnist Peter Minnium isn't afraid to own up to his mistakes in digital advertising. Here's what others can learn from his errors.
Too Big To Evolve? How To Foster Innovation In The Enterprise
Innovation doesn't have to belong solely to the small and nimble. Columnist Alex Lirtsman explains what big businesses can do to adapt and evolve.
Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”
Google's Sridhar Ramaswamy questions the value of Facebook video given the social network's three-second standard for a view.
Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search
The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. (Pew also investigates attitudes toward government surveillance programs, which I don’t discuss here but which can […]
Marketing Day: Video Ad Viewability Survey, Google+ Drops Ripples & Google Shopping Ads On YouTube
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition
75 percent of viewers need at least 3 seconds to recognize the brand or product being advertised.
Google+ Drops Ripples Feature; Is It Another Sign Of Doom?
Shutting down post-level analytics could be an indication of further dismantling of Google+ or it could be a sign that it's simplifying the experience.
Fashion Brand Targets Digital Savvy Shoppers With Street-View-Powered Mobile App
The youth-oriented urban clothing company sought to put its new line on the map by using the city as a backdrop.
Retailers, Google Shopping Ads Are Coming To YouTube
TrueView for Shopping showcases retailers' products in their YouTube video ads.
Next Level Native Advertising: Where Intent, Creative & Content Meet
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it's time for your brand to hop on board.
An In-Depth Look At Second-Party Data For Digital Marketers
Second-party data is something you don't hear about often. In part three of his multi-part series on the data landscape, columnist Alistair Dent takes a look at what second-party data is and how you can use it.
[Infographic] Which Tech Brands Rule Social Media?
Which tech companies and brands are tops on social media? YouTube, Samsung, Apple and — surprise! — BlackBerry are the leaders. To compile this list and create the infographic below, the folks at Oomph looked at the top tech brands on Twitter, Facebook and Instagram as well as the overall total followers across all those networks. […]
Why Mobile Programmatic Is The Next Frontier
Despite its initial technical hurdles, mobile programmatic is set to be a game changer. Columnist Alex LePage explains why.
Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition
Deal, estimated at more than $30 million, gives Automattic nearly 400 employees worldwide.
Racist Listings In Google Maps That Will Shock You & Why They May Be Happening
Once again, Google Maps is in the news for inappropriate listings. However, it might not be overt hacking to blame but instead crowdsourcing that's not properly filtered.
Marketing Day: Twitter Objective-Based Ads, Yelp Updates Business Owner App & Email Tips
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter’s Objective-Based Ads Are Now Available To All Advertisers
Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views.
The Mobilegeddon That Wasn’t. What Happened?
Despite the dramatic warnings, Google's mobile-friendly update turned out to be a non-event. Columnist Mark Munroe looks at what happened and how it might impact SEO into the future.
We Surveyed 1200 People To Learn How To Increase Email Effectiveness
Don't let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication.
Yelp Upgraded Business Owner App Brings Mobile-First Account Management
Yelp has updated and upgraded its Yelp for Business Owner’s mobile app — for both iOS and Android. The new version of the app adds two primary capabilities: Upload photos from the app Flag content or reviews that violate Yelp’s terms The company says in a blog post encouraging business owners to add images to […]
Survey Suggests Apple Doesn’t Even Know What Apple Watch Owners Use It For
Apple’s Steve Jobs famously didn’t like or use focus groups. He was quoted in a BusinessWeek interview saying, “A lot of times, people don’t know what they want until you show it to them.” But this is a new era at Apple and the Watch is Tim Cook’s baby. Despite all the reviews and extensive public discussion […]
14 Examples Of The New Tweets Showing Up In Google Search
The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile devices. Below, how the new implementation looks for a variety of examples. Up To The Second: Eurovision 2015 In a great test of the real-time bonafides of the new product, […]
Marketing Day: HubSpot Announces New Partnerships, Pinterest Expands Ad Solutions & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How One Company Scored 7 Cents A View With Twitter Promoted Video
Paige Denim's first Promoted Video campaign, featuring spokesmodel Rosie Huntington-Whiteley, received 94K paid views, 1.77 million impressions and boosted Twitter traffic to the brand's ecommerce site by 35%.
HubSpot Announces Integration With 11 Martech Platforms
New partnerships include Slideshare, Bigcommerce, Shopify, Invoca and others. Company also announces loan program for premium agency partners.
Google Opens The (Vaultlike) Door To Its Anti-Fraud Team For The First Time
The team of 100 is tasked with decoding the tactics of the cyber criminals that are costing the industry billions in ad fraud.
World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species
The non-profit seizes on the fact that 17 species in the emoji alphabet are endangered.
Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads
After a measured roll-out of Promoted Pins, the social bookmarking network aims to give marketers full-funnel advertising solutions in the coming months.
Pinterest Will Set Ads In Motion With Cinematic Pins
New mobile ad product will enable brands to tell stories with looping video ads with the motion controlled by users' scrolling.
3 Overlooked Retargeting Strategies For Retailers
How can retailers step up their retargeting campaigns to reach new and existing customers? Columnist David Rekuc has some advice.
HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans
Social management platform rolls out free feature that suggests the best Facebook posts to promote and automatically optimizes campaigns.
5 Steps To Freedom: The Key To Being A Rapid Marketer
How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips.
Marketing Day: YouTube Asks Users To Vote For Favorite Ad, Twitter Updates Search Page & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Acura Partners With 5 Social Media Storytellers For #ILX2016 Digital 3D Flipbook Effort
The brand is challenging social media mavens to be snappy with their screenshots.
Forget Mad Men & That Coke Ad: YouTube’s Asking Users To Vote On Favorite Ad From Past 10 Years
Twenty spots were selected as finalists, including brands like Old Spice, Levi Strauss, Nike, Volvo and Dove.