Marketing Day: B2B Web Usability Report, Facebook Facing EU Lawsuit & LinkedIn To Buy Lynda.com
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide.
How To Simplify Manual Campaign Tracking In Google Analytics
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful.
Facebook Facing Class Action Privacy Lawsuit In Europe
Court hears arguments about whether an Austrian law student has standing to represent 25,000 people in civil suit alleging Facebook violated EU privacy laws.
LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
The purchase will bring lynda.com's extensive library of professional development courses into the LinkedIn fold.
3 Refreshing Ways To Look At Marketing Analytics
It's not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources.
Pew Research: Facebook Is Still Tops Among U.S. Teens
Facebook is used by 71% of Americans aged 13 to 17 according to Pew Research Center survey. Instagram is used by 52%, Snapchat by 41%, Twitter and Google+ by 33%.
YouTube To Launch Ad-Free Paid Subscription Service This Year
For an estimated $10 a month, subscribers will get an ad-free viewing experience, as well as be able to store videos offline.
Facebook Launches Messenger For Web Browsers
Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience.
Marketing Day: Yahoo Updates Gemini, YouTube Brings Cards To TrueView & 10% Of Twitter Is Spam
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing The technology relies on physical boundaries of businesses rather than navigational map data. Twitter Kills #Discover Tab On Mobile, […]
xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing
The technology relies on physical boundaries of businesses rather than navigational map data.
Twitter Kills #Discover Tab On Mobile, Moves Trending Topics To Search Page
Trending topics on iOS and Android devices will now include descriptions to help people understand context behind the spiking trend.
Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting
Personas harness data based on activity among heavy users of particular apps.
YouTube Brings Cards To TrueView Ads To Boost Interaction
Cards will be available across screens. Advertisers will pay per views or Card clicks.
Hostess #OpeningDay Tweet ‘Mistake’ Garners Brand Exactly What It Hoped For
A social media "oops" by a big brand is sure to generate lots of criticism and smug commentary. Why not capitalize on that phenomenon?
Twitter Is Testing A New Search Experience With More Filtering Options
The experiment cleans up the display and gives the ability to filter by live results, tweets from people you follow and tweets from people near you.
Data Collection Of The Future: Going Beyond The Tag
As the FCC's new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing.
How You Can Improve Your Order Confirmation Emails + 4 Inspirational Examples
Many etailers provide an amazing user experience all the way to the purchase, then send an ugly text-only order confirmation email. Columnist Andrew King urges marketers to take charge of this important touchpoint.
The One Thing That Can Save Your Company’s Dying Community
Columnist Jim Williams explains the difference between an online community and an advocate marketing program and how the two can work together.
Report: Nearly 10% Of Twitter Is Spam & Brands Have It The Worst
The conversation around brands on Twitter may be more spammy than you think. With some brands seeing upwards of 75+% of discussion due to spam, marketers need to fine tune their metrics.
Marketing Day: The Content Battleground, Facebook’s App Analytics & The Unofficial Death Of Google+
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
NCAA March Madness Delivers More Than 10 Million Video Ad Views
iSpot.tv says AT&T's video ad "Strong Nickname" ranked No. 1 when analyzing digital SOV for brands during NCAA tournament.
Child Advocacy Groups Want FTC To Investigate Deceptive Advertising In YouTube Kids App
Consumer and child advocacy groups sign letter to FTC, claiming the app fails to separate commercial content from non-commercial content.
Custora Raises $6.5 Million In Series A Round
Funds will be used to grow the start-up's predictive analytics marketing platform.
The Content Battleground: The Importance Of Measurement
Content marketing has become big in the digital marketing world, but columnist Jim Yu reminds us that without measuring its performance, our message may be falling on deaf ears.
How Google Could Make Billions Off Belly Button Lint
Letting advertisers leverage first-party data in search could be a big boon for Google and for those advertisers, believes columnist David Rodnitzky.
Facebook’s New Analytics For Apps: A Look Under The Hood
The social network's free service puts it head-to-head against Google in the analytics market, but is it game-changing? Columnist Josh Manion takes a look.
Survey: Facebook Video To Overtake YouTube In 2015 Advertising Plans
Facebook is poised to overtake YouTube as the leading video advertising platform.
What The Unofficial Death Of Google+ Means For Marketing
As the Google+ we knew splits up, what's the lesson learned? Don't put all your digital marketing eggs in one basket, advises columnist Travis Wright.
Expanding Its Services, Square Launches Email Marketing With A Twist
Today Square is launching “Square Marketing.” The simplest way to describe it is: email marketing with associated CRM capabilities. However that basic description ignores several interesting and differentiated aspects of the offering. As with other similar products, there are email templates and a dashboard. However business owners using a Square POS system will also find that the company has pre-segmented customers […]
Google, Apple, Facebook & Microsoft Among Major Brands Buying .sucks Domains
Controversial new domain costs $2500 per year for trademark holders. Microsoft confirms registrations, says it has no plans to ever use its domains.
Twitter Cleans Up “Quote Tweet” & Tweet With Comment Functionality
Quoted tweets now display as embeds instead of text; changes are rolling out for iPhone and web users with Android "coming soon."
Marketing Day: Hostess’ #OpeningDay Tweet, Google+ Stories Appear As Google Now Cards & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk?
Snack cake brand plays dumb with "touchdown" baseball reference, then reaps record engagement levels on its Twitter account.
George Takei Presents #OdesFromTheCode For H&R Block
It's tax season, which means the biggies are waging a marketing war for the honor of handling your return.
Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
FirstBank seeks to promote its home loans by reaching men browsing home improvement projects.
How To Get Links, Leads, Shares & Sales From What You Already Know
Columnist Tom Demers discusses how successful content creators profit from success, failure, and everything in between.
The 7 Most Meaningful Dimensions For Customer Segmentation
Marketers these days are overwhelmed with possible sources and points of data. Columnist Jordan Elkind helps you focus on what matters most.
Is Interactive Content In Your Future?
If interactive content isn’t already on your radar, it should be, explains columnist Arnie Kuenn, or you risk being left behind by your competitors.
Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
The results of the live-stream heavyweight battle are too close to call, but Twitter's Periscope has come out of the gate swinging.