NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND.
More from MarTech: Page 2
Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign
The brand is the latest to tap well-known YouTubers whose message ties in with their own.
Google’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store Visits
Head of mobile search advertising offers more details on what goes into measuring estimated store visits in AdWords.
Marketing Day: Apple Earnings, Amazon Echo & Pinterest’s “Marketing Developer Partners”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Apple Beats Expectations With $58 Billion In Revenue, Sells 61 Million iPhones
The iPhone 6 is the force that continues to power stellar quarters for Apple. This afternoon is no exception. The company reported Q2 revenues of $58.01 billion and quarterly profit of $13.6 billion. Financial analysts had projected revenue of $56.1 billion. A year ago revenues were $45.6 billion. Apple sold 61.2 million iPhones last quarter […]
Up Close With Amazon Echo: It’s Early, But This Personal Assistant Shows Promise
Comparisons to Siri, Cortana and Google Now don't fit. Echo isn't as developed as those and serves an entirely different use case.
WordPress Issues 4.2.1, Another Critical Security Update
The second security update in a week is now available.
Brand Alignment And Content Strategy: Synergies That Sell
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content efforts are working hand in hand to help drive sales.
Google Plus Is Small, But Still Not Dead Yet
Despite the "near death" rumors, Google+ still has plenty of life left, and Google has no current plans to dismember it, believes columnist Mark Traphagen.
Pinterest Launches “Marketing Developer Partners” Program
Pinterest gives content publishing API access to 10 companies that offer social media management tools and services.
How To Turn Data Into Dollars: 3 Stages To Activate Your Data
It's not just about collecting data. You need to know how to activate that data to extract value from it. Columnist David Booth explains how.
Facebook “Evaluating” Whether To Make Apple Watch App
During the Apple Watch product launch, an example of Facebook on the Apple Watch made social media addicts drool. Now that the watch is here, a Facebook app is nowhere to be found.
How To Use Twitter & Instagram On The Apple Watch; Facebook Is MIA
Don't expect to create much social media content to share on the Apple Watch. However, it does support bite-size consumption, including liking Instagram images and retweeting tweets.
Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism
The organic baby food brand aims to tell Millennial parents that it's OK to be imperfect.
Chrome Notifications, “The Physical Web” And Google’s War On Apps
From day one Google has hated apps. It grudgingly built them because the iPhone and the culture of smartphones forced the company to. Now with Chrome notifications it has taken a very self-conscious step toward making apps less “essential.” In a press meeting several years ago then Google Android boss Vic Gundotra and publisher/pundit Tim […]
Marketing Day: Polyvore Updates Ad Suite, Twitter Rolling Out Trends & Microsoft’s Earnings Report
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Polyvore Adds Promoted Trends To Ad Suite Brands can highlight what’s hot with new native ad product. Twitter Is Rolling Out Trends With Descriptions On The Web Expanding on the mobile launch […]
Polyvore Adds Promoted Trends To Ad Suite
Brands can highlight what's hot with new native ad product.
Twitter Is Rolling Out Trends With Descriptions On The Web
Expanding on the mobile launch earlier this month, context about trending topics is appearing on Twitter.com. The feature is also being made available in the United Kingdom, Ireland, Canada, Australia and New Zealand.
Video Is A Marketer’s Best Friend
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.
Mobile Fanatics: Where Social, Video And Calls Intersect
As mobile goes front and center with call analytics, columnist Bill Dinan urges marketers not to ignore other media channels like social and video.
WordPress 4.2 Now Available, Speeds Up Publishing & Sharing
Latest version includes updates to Press This, streamlined plugin updates and more.
Dos Equis Offers Chance To Win Most Interesting Man Contest On #DosDeMayo
The brand's iconic character is promoting the Mexican beer on a Mexican holiday -- just a few days early.
Microsoft Surprises With FY15 Q3 Earnings Beat
Revenues and earnings per share both beat analyst expectations. Strong performance from Cloud, Surface and Search offset weak Windows and Phone businesses.
Marketing Day: Google’s Earnings Report, Apple Watch Apps Already Available & Facebook’s “Anthology”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Posts Revs Of $17.3 Billion In Q1, Misses On Earnings And Revenue
This afternoon Google announced quarterly earnings of just under $17.3 billion, which was up 12 percent over Q1 2014. However both revenue and earnings missed financial analyst consensus expectations. Google is blaming the performance in part on currency issues and a strong dollar. Without currency issues revenue growth would have been 17 percent year over […]
Twitter, Uber, New York Times Among The First Apple Watch Apps Being Released
Tomorrow the Apple Watch pre-orders start arriving. And almost immediately those early adopters will be downloading specialized watch apps onto their wrist computers. Just as Apple has a dedicated section for iPad-specific apps the App Store features an area now dedicated to Watch apps. The Wall Street Journal reports (via Ars Technica) that there are “more than 3,000 […]
Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram
Deutch New York helps the brand reach teens with ongoing mini-videos.
Facebook Introduces “Anthology” To Cash In On Video
Facebook announces new group of video production partners that will help brands create video ads.
Google Gets Into Content Recommendation With AdSense Matched Content
Unit features links to articles on AdSense publishers' own sites.
Online Retailers Planning To Move Martech To The Cloud [Survey]
Web hosting, inventory management and other technologies are popular choices for moving to the cloud, but security remains a top concern.
Applying The Principles Of The 2016 Election To Digital Marketing Campaigns
For both presidential and digital campaigns, the same message holds true, says columnist Soo Jin Oh. You need to deliver the right message to the end user.
Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units
Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the Yahoo’s presentation at the NewFronts next week. The new ad units will allow advertisers to push native content or advertise video-based app-install ads with Yahoo Gemini. The native video […]
Facebook Video Soars Past 4 Billion Daily Views
Showing no signs of slowing, daily video views on Facebook have jumped 1 billion since January.
Marketing Day: Facebook’s Earnings Report, Google Fi Launches & US 2014 Digital Ad Spend Hit $49.5B
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Narrowly Beats Earnings Expectations, Falls Slighty Short On Revenue
The social network now has 1.44 billion monthly active users -- 936 million of them daily. Revenue for the quarter was $3.54 billion, $20 million short of expectations.
Google Fi, Google’s New Cellphone / Wireless Service, Has Launched
Google has now launched its anticipated own cellphone service called Fi. Details are up here on the Google Blog, as well as a new Fi website where people who own a Nexus 6 phone can request an invite. Google’s also released a video about the service: Google’s service taps into two different 4G LTE providers, […]
Demographics Pro Launches “Influence Search” To Identify Optimal Influencers
The new product gives marketers insight into who are the most influential Twitter, Instagram and YouTube sources to reach specific audiences.
US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth
Search remains the biggest spend overall, with desktop search as the biggest single channel at 38% of spend.
How Intent Data Leads To Better, More Personalized Marketing
Can we ensure that viewers will respond with delight to our display advertising every time? Contributor Alex LePage says no, but argues we're getting close to being relevant at least.
Back to Basics: What Content Marketers Need to Know About Google Analytics
Columnist Jonathan Blank outlines the three elements of Google Analytics that every content marketing team should understand.