Customer experience

E-Commerce: Smartphone Traffic Grows 269 Pct, 90 Pct Of Carts Abandoned

Since Black Friday 2014 e-retailers have come to recognize that smartphones are now a major force in online shopping. However conversions remain a challenge for most ecommerce sites. The latest data from MarketLive reflect this as well, showing tremendous growth in smartphone traffic but more limited growth in smartphone transactions. According to the company’s Q1 […]

Customer experience

Live Blog: Microsoft Build 2015 Opening Keynote, Day 2

It’s the second day of Microsoft’s annual developers conference, Build, happening in San Francisco. Once again, it’s opening with a keynote. We’re live blogging it, but be forewarned. Unless you’re a developer, it’s likely to be incredibly boring. So why bother live blogging it? Hey, you never know. We don’t know exactly what will covered, […]

Marketing management

Marketing Day: Hulu At NewFronts, Google Kills Gmail Grid View & Bigcommerce Acquires Zing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Now Has 40M Active Small Business Pages Facebook announces “Boost Your Business” tour and live chat support for advertisers. NewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks […]

Customer experience

Mobile-Only Users Surpassed PC-Only Users In March [comScore]

ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users exceeded the number of desktop-only internet users.” The firm said that a year ago there were nearly twice as many desktop-only users vs. mobile-only internet users. One of the major reasons the positions have flipped […]

Marketing management

Twitter Q1 Revs Miss At $436 Million, Leaked Early By Company That Did Same To Microsoft

Twitter was compelled to release its Q1 earnings early because financial data aggregator Selerity captured and released the company’s earnings numbers early. The firm reported that Twitter had missed analyst consensus estimates ahead of the market’s close forcing a halt to trading of Twitter shares. The company also lowed its full 2015 outlook. Shares are currently off 18 percent in after-hours trading. Total […]

Digital transformation

Placed Brings Offline Attribution To More Programmatic Players

It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how their digital media are performing. Offline visits and activity also yield new audience […]

Marketing management

Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative

In London today Google has announced a new $150 million Digital News Initiative (DNI). It’s officially intended to help European traditional media companies “increase revenue, traffic and audience engagement.” Participating publishers include The Guardian, Financial Times, Die Zeit, El Pais, Les Echos, NRC Media and La Stampa. This is very similar to past digital publishing initiatives that Google […]

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