More from MarTech: Page 5

Marketing management

UK Readying 25 Percent “Google Tax”

European governments for some time have been trying to collect more tax revenue from US based tech companies. A so-called “diverted profits” tax, popularly known as the “Google tax,” is being included in the forthcoming budget proposal in the UK. It would levy a 25 percent tax (rather than the customary 20 percent) and require tech […]

Customer experience

Smartphone Penetration Grows To 76 Percent In US — Report

The latest comScore smartphone data have arrived but not much has changed. The two noteworthy items in this month’s report are an increase in smartphone ownership and Pinterest’s entry into the top 15 apps list. The company says that the US smartphone market now comprises 75.8 percent of the total mobile subscriber population. In December […]

Performance marketing

Incentivized Check-ins: A “White-Hat” Trick For Getting More Reviews On Yelp

At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on reputation management and reviews. There was one gem that I was totally unaware of: “incentivized check-ins” can help generate Yelp reviews. Yelp’s influence and footprint are substantial and growing. The company now […]

Marketing operations (MOps)

Google Wins Injunction Against Mississippi Attorney General’s “Conspiracy” To Censor Search Results

Last fall, Google sued Mississippi State Attorney General Jim Hood in federal court to quash a “punitive and burdensome subpoena.” The subpoena, issued under the Mississippi Consumer Protection Act, was a response to Google’s refusal to block search results that Hood (and the MPAA) deemed illegal or otherwise in violation of copyright law. Various news […]

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