Marketing Day: How Businesses Use Pinterest, Gmail Sponsored Promos & Twitter Buys Periscope
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The tech brand orchestrates an elaborate stunt to promote its video conferencing service.
Partners and competitors alike hoping Google will bring more awareness of comparison shopping for insurance, spreading the benefits.
By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn't get without the social bookmarking service.
Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she's learned from participating in the lengthy beta.
LinkedIn's Sponsored InMail adds rich targeting features and will now only display to active prospects for superior deliverability.
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data.
Columnist Jim Yu discusses the challenges marketers face when it comes to measuring content performance and value.
Startup is still in private beta but is reportedly working on a mobile app similar to Meerkat.
Apple held its big Apple Watch event this morning, showing examples of various apps sending notifications and alerts from the iPhone to the device. So what about Google? Google Now notifications are ideal for smartwatches — in fact, they’re a core part of Google’s own Android Wear. Will those come to Apple Watch? “We don’t […]
Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The golf brand tapped the web celebs to create engaging content around its new clubs.
All over Techmeme are dozens of articles detailing Apple’s product announcements today. While there were many little announcements, the big news falls into three buckets: Apple TV, new MacBook and Apple Watch. Numbers and Momentum First the “momentum” numbers shared by Apple CEO Tim Cook: Apple has sold 700 million iPhones The company said it […]
Of the three remaining spots, two were GoPro ads generating more than 10 million combined views.
Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall Street Journal. Roughly a year ago Facebook bought VR startup Oculus Rift for $2 billion in cash and stock. At the time of the acquisition Facebook touted Oculus and VR as […]
European governments for some time have been trying to collect more tax revenue from US based tech companies. A so-called “diverted profits” tax, popularly known as the “Google tax,” is being included in the forthcoming budget proposal in the UK. It would levy a 25 percent tax (rather than the customary 20 percent) and require tech […]
Contributor Arnie Kuenn provides step-by-step guidelines to getting company buy-in for content marketing.
The latest comScore smartphone data have arrived but not much has changed. The two noteworthy items in this month’s report are an increase in smartphone ownership and Pinterest’s entry into the top 15 apps list. The company says that the US smartphone market now comprises 75.8 percent of the total mobile subscriber population. In December […]
What do Instagram, BuzzFeed & Yahoo all have in common? They're part of the "stream revolution" flowing content and ads to readers.
The new mobile app is available for download in the Google Play store.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video.
The outdoor advertising company uses its inventory to drum up support for local charities.
Columnist Janet Driscoll Miller recaps the Retargeting Roundtable session featuring experts from Triggit, AdRoll and Fanatics Inc.
At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on reputation management and reviews. There was one gem that I was totally unaware of: “incentivized check-ins” can help generate Yelp reviews. Yelp’s influence and footprint are substantial and growing. The company now […]
Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content.
According to an article in the Wall Street Journal, Google Wireless could launch by the end of next month. The “big catch” being discussed today, however, is that only one phone will work on the hybrid network: the massive Nexus 6 (by Motorola). The device will need to jump between WiFi and wireless networks (Sprint, […]
The German carmaker aims to dispel "old wives' tales" about diesel engines using humor.
Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook is removing likes from inactive and memorialized accounts from Pages' counts .
With "partner audiences" provided by Acxiom and Datalogix, advertisers can take aim at Twitter users who have signaled purchase intent off the social network.
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media.
Sites that generate high traffic numbers often use sampling to save on processing time, but columnist Brian Massey notes it's important to know if your sample is statistically significant.
The travel company is incentivizing people to tweet and re-tweet for the chance to win a prize.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
In a move to tighten security, Twitter announces that people using TweetDeck credentials must switch over before March 31.
For the first time, Instagram will enable placement of live links in posts, as part a multi-image advertising format.
Last fall, Google sued Mississippi State Attorney General Jim Hood in federal court to quash a “punitive and burdensome subpoena.” The subpoena, issued under the Mississippi Consumer Protection Act, was a response to Google’s refusal to block search results that Hood (and the MPAA) deemed illegal or otherwise in violation of copyright law. Various news […]