How To Increase Conversions On Big Ticket Items
Contributor Tim Ash explores the finer points of winning buyers' trust, and eventually their dollars, for high-consideration purchases online.
More from MarTech: Page 3
Gravity4 Buys Native Retargeting Firm Triggit
Firm will incorporate Triggit's programmatic retargeting capabilities into its marketing platform.
Report: Facebook To Turn Messenger Into Its Own Platform
Facebook's Messenger may be the center of attention as its own platform at this year's F8.
From Catwalks To Conversions: How Bloggers Become Successful Through Affiliate Marketing
Gone are the days of hopeful but helpless fashion lovers seeking partnerships with and recognition from the major labels. These days, contributor Adam Weiss says, advertisers are pulling out all of the stops.
FTC Report: Google Purposely Demoted Competing Shopping Sites
Details from an FTC investigation into Google on anti-trust accusations have emerged, suggesting the search giant specifically worked to keep competitors out of its top results.
Twitter Brings Quick Promote To Android App
Now advertisers can promote tweets with a few taps from a mobile device. An iOS version is said to be in the works.
Old Navy Introduces Spring Fashions With Tumblr Content And Yahoo Splash Ads
The Gap brand goes all-in with new Yahoo products to promote its spring line.
Marketing Day: Amazon Closing Webstore, Ooyala Partners With TubeMogul & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds.
Amazon To Close Its E-Commerce Platform Webstore In 2016
Retailers report they started receiving notifications this week about Amazon's plans to shut down the service.
The Enmeshing Of Marketing & Product Development: Dispatch From SXSWi
Agency and brand experts at SXSWi explored the opportunities for marketers and product developers to work together from the conception of an idea to the finished product.
Who Will Survive The Performance Marketing Revolution?
Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive.
Beacon Of Hope: Pushing Mobile Technology
Though beacon technology is still in its early stages, columnist Anthony Bursi believes that this form of customized, personalized marketing has the potential to revolutionize retail.
Swiss Watchmaker Joins Smartwatch Fray As More Consumers Express Interest
Recognizing a potentially serious long-term threat from smartwatches and the Apple Watch in particular, luxury Swiss watchmaker TAG Heuer announced that it’s going to build a smartwatch together with Google and Intel. We should see other major luxury watchmakers to do the same in short order. Because they have almost nowhere else to turn, these […]
The Psychology Behind Asking Users For Their Email Address
Email addresses are the high-value currency of exchange on the web, says columnist Jeremy Smith. Why? Because an email address is a lead. And the only way to get email addresses is to ask for them.
Facebook To SMB Advertisers: Evolve With Us
Facebook's SMB chief for North America acknowledges that Facebook has "underinvested" in support for small businesses and says to stay tuned for improvement.
Marketing Day: Bing Launches Distill, Top-Ranked Social Tools & Heineken’s CMO On MLS Sponsorship
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CNN, FT, Guardian And Reuters Combine Ad Forces Against Google, Facebook
Leading publishers form programmatic ad network to offer premium audience targeting at scale.
Viral Content Site Playbuzz Announces $16 Million In New Funding
The most shared site on Facebook will use money to expand global operations and create more tools for publishers to create "playful" content.
Chicken Named Gloria Determines Which Burger King Restaurants Get Chicken Fries
It's not the first time a chicken has been called upon to make a decision, but this time her deliberation will be live streamed and shared on Facebook and Twitter.
Agency Vs. Publisher Smackdown: Who Will Win The Battle To Create Content For Brands?
Creative agencies and publishers each contend they're best positioned to create content on advertisers' behalfs. Columnist Peter Minnium of the IAB recaps the arguments on both sides presented by four industry players.
Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory
Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo video properties.
Are P2P Payments On Facebook Messenger Just The Beginning?
Facebook has been involved in payments in one form or another for about eight years. It was also clear that when the company hired former PayPal executive David Marcus last year that it was going to move more broadly into the space. It’s no surprise that the company has announced integration of peer-to-peer mobile payments into its […]
The Shoe Drops As Canada Starts Enforcing New Anti-Spam Law
Email marketers wanting to know how Canada will enforce its new Anti-Spam law got a big clue earlier this month. Contributor Steve Dille explains what we've learned.
A CMO’s View: Heineken Stays Ahead Of The Game By Sponsoring Fastest Growing Sport In U.S.
CMO Nuno Teles shares how his brand remains progressive by taking bold moves with its sponsorship opportunities.
Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools
Sprout Social received the highest customer satisfaction score in G2 Crowd's report, aggregated from more than 600 reviews by business professionals.
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
Columnist Erik Bratt discusses the explosion of marketing technology (martech) over the past few years and its implication for marketers.
Mary Kay Cosmetics Sues RetailMeNot For Fraud, Trademark Infringement
When consumers are ready to make an online purchase a substantial number will pause during checkout, tab over to a search engine and query “retailer name + coupons.” Frequently that process yields a result that prominently features RetailMeNot. Mary Kay Cosmetics is suing affiliate site Google Ventures-backed RetailMeNot in federal court for precisely for this reason. The […]
Bing ‘Distill’ To Compete With Quora & Yahoo Answers, Invitation Requests Now Live
A new service from Bing will allow users to collaborate on community-driven answers to all of your burning questions.
Marketing Day: Twitter Tests New Homepage, Bitly’s Deep Links & Pinterest Valued At $11 Billion
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Mobile App Helps People Place Love Notes On Lacta Chocolate Bar Wrappers
A popular chocolate brand associates its candies with love, using content marketing and a unique mobile execution.
Up Close With Twitter’s New Home Page & Topic Area
Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.
Marketers Can Now Target Facebook’s 92 Million Expats
Facebook's latest ad targeting product homes in on people living away from their native countries.
Why Social Media Advertising Is Set To Explode In The Next 3 Years
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.
A Meaningful Framework For Content Measurement
Content marketing isn't solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content's impact on these areas can be quantified.
Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets. They also offer specific mobile best practices that can dramatically improve mobile ad performance. Billed as “the first comprehensive study of its kind,” the research asserts that “marketers who employ the winning combination of greater mobile […]
The Future Of Search For CPGs
Consumer packaged goods (CPG) companies have always been innovators in advertising, but columnist Benjamin Spiegel notes that digital presents new and interesting challenges for CPG brands.
Bitly Gives Brands A Way To Deep Link To Mobile Apps
Link shortening company launches Deep Links to help marketers drive engagement on mobile devices.
With Latest Funding, Pinterest Pins Value At $11 Billion
Visual bookmarking network raises $367 million and is now one of the most highly valued venture-backed firms in the world.
Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies
The film's promotional campaign creates a creepy mood on Twitter with video and user engagement.