LiveRail To Power All In-App Ads On Facebook Audience Network, Support App Video Ads
New exchange capabilities further pit Facebook against Google in the battle for mobile ad domination.
More from MarTech: Page 2
Facebook Launches New Video Embeds & Comment Syncing From Site To Page
Facebook video now can be embedded independent of Facebook posts; conversation threads in the Facebook comment plugin will have the option to be mirrored on Facebook Pages.
Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce Channel
Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.” The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations […]
Facebook Launches App Analytics At F8 Developers Conference
New tool is free for app developers and one of several announcements as F8 conference begins.
Facebook Announces Messenger For Business, App Analytics, New Comment & Video Plugins
Facebook also adds display ad support to its Live Rail ad serving platform.
TheFind Tells Partners New Focus Is All About Facebook Product Ads
Facebook is aggressively moving to scale its fledgling Product Ads program and compete with Google Shopping.
Report: Facebook Is Experimenting With Continuous Autoplay For Video
Continuing its aggressive push for video views, Facebook is testing video that automatically starts playing after you finish watching another.
After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All E-Commerce Companies
"When we're doing our job well, you don't know we exist," says CEO and co-founder Jesse Lakes.
3 Paths To Involve Employees In Content Marketing
Want to tap into your employees' know-how to enhance your content marketing? Columnist Jonathan Blank explains how.
Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019
Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending. If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending […]
Why True Programmatic TV Isn’t Coming Just Yet
Programmatic ad buying is coming to television, but don't count on it arriving anytime soon. Columnist Alex LePage explains why.
Report: Brandwatch Is Top Rated Social Monitoring Platform
Brandwatch received the highest customer satisfaction rank from data pulled from 400 reviews by business professionals on the G2 Crowd site.
Highlights Of The FTC Staff Report On Google & Antitrust Issues
We've dug through the report for you and pulled out parts that seem especially interesting. Come read along!
Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve Challenges
The fast food brand paints a bleak picture -- that can be remedied by its breakfast offerings -- in its newest effort with Deutsch LA.
Marketing Day: Google’s New CFO, Why Brands Fail At E-Commerce & Autoplay Videos On Twitter & YouTube
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Talks To Host Publishers’ Content Are Heating Up Facebook is planning to begin testing the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected […]
Facebook’s Talks To Host Publishers’ Content Are Heating Up
Facebook is planning to begin testing in the next several months, the New York Times reports. The NYT, BuzzFeed and National Geographic are expected to be the initial partners.
In A Coup For Google, Morgan Stanley’s Ruth Porat To Become New CFO
Google announced this morning that current Morgan Stanley CFO will join Google, replacing Patrick Pichette who was Google’s second CFO and served the company for roughly seven years. Porat will start at the end of May. Porat has degrees from Stanford, Wharton and the London School of Economics. At one point she was being considered […]
Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps
The mobile search platform is adding a keyword-driven advertising program to break down the walls between users' apps with relevant deep links.
Connected Experiences: Digital & Content Transformation
With the advance of the Internet of Things, marketers' opportunities to connect with consumers becomes much more varied -- and complicated. Contributor Andy Betts recaps an Adobe Summit session.
Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also parallel site for small business or Facebook newbies called Learn How. Blueprint is a mix of […]
How To Take Your Marketing Analytics To The Next Dimension — Literally
As digital marketing becomes increasingly complex, "dimensions," and how to analyze them, are becoming a key skill for marketing analysts. Columnist Kohki Yamaguchi explains why.
Why Most Brands Fail At E-Commerce (And 4 Keys To How To Fix It)
The first step: stop waiting for sales to come to you. Columnist David Rekuc believes that for online retail success, your website should act as a salesperson, not a waiter.
Twitter’s New Anti-Abuse Tool “Quality Filtering” Rolling Out To Verified iOS Users
Verified users on iOS will soon be seeing "Quality Filtering", a new tool from Twitter that targets spam, abuse and threats.
Autoplay Is Now The Default For YouTube Videos
In testing since late last year, YouTube now serves desktop viewers a series of continuously playing videos.
“Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages
Standalone iOS app enables quick collage creation from camera rolls.
New: Twitter Tests Suggestion Feature “You May Also Like”
In another effort to boost engagement, Twitter is experimenting with a display of additional tweets in the right-rail of individual tweet pages.
Twitter Sets Autoplay Video Test In Motion
In a limited experiment, some users of Twitter's iOS apps will see video play without pushing the play button.
Marketing Day: Twitter Partners With Foursquare, Data-Driven Digital Marketing & Pinterest Explains Pinnability
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pet Food Brand Turns To Social Media To Crowdsource Pet Adoption Advocacy Film
Nature's Variety is touting the benefits of adopting pets from rescue operations and shelters, via a campaign called #LongLivePets.
9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO
Columnist Chris Silver Smith discusses how to highlight the positive and better hide the negative to improve how you look online -- without breaking the bank.
Twitter Is Partnering With Foursquare On Location Tagging
Feature will be rolled out in the next few weeks in the United States and Canada with other markets to follow.
4 Areas Of Email Marketing Improvement
Columnist Daniel Faggella lays out the four phases of email marketing and discusses how you can fine-tune each to improve your bottom line.
Why Facebook Buying TheFind Could Be Huge For Retailers, And Facebook
TheFind flew under the radar, which is why it's easy to underestimate the potential impact it could have on Facebook's ability to lure more ad dollars from retailers' budgets.
The Data-Driven Art Of Digital Marketing
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form.
LinkedIn Job Search App Makes Its Arrival On Android
Android users can give their job search a raise with LinkedIn's new native Android app.
Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign.
Pinterest Explains How “Pinnability” Drives Its Non-Chronological Home Feed
The visual social network reveals more details about the machine learning algorithms that serve personally relevant Pins on user home feeds.
Marketing Day: CMOs On Twitter, Increasing Conversions For Big Ticket Items & Gravity4 Buys Triggit
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CMOs On Twitter: What They Share, How They Share It & The People They Retweet Most [Report]
Data analytics firm Neustar offers a comprehensive look at how high-ranking marketing execs are using the social platform.
Report: Mobile Display Ads Outperformed Search In Delivering New Customer Calls
A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving new sales prospects in the Financial Services and Insurance categories. The ad channels examined were directories, search engines, Marchex’s “voice search” network and mobile display ads. The uniform objective of the ads across channels […]