ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard

Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure the impact of online and mobile ads on offline store visits and related activity. It also has […]

Performance marketing

Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?

Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact a new “platform” that will fundamentally change and reconfigure the digital world? I tend to […]

Marketing management

UK Court Rules Google Must Face Privacy Suit Over “Cookiegate” Scandal

An appellate court in the UK ruled earlier today that British iPhone users could pursue their privacy suit against Google arising out of the “Cookiegate” scandal of 2012, which involved circumvention of Safari browser privacy settings. In addition to a UK government investigation a civil lawsuit was filed in 2013. Google had tried to dismiss the case on […]

Customer experience

Facebook Talks AI, Oculus VR & World Connectivity At F8

Hello from the second day of F8, Facebook’s annual developers conference. Today’s opening keynote is going to cover Facebook’s work with artificial intelligence, its Oculus virtual reality platform and bringing connectivity to the world through The talk begins at 10am PT, and our live blog coverage is below. You can also watch it live […]

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