Use Google Analytics To Treat Your Account Holders Like Royalty
Columnist Brian Massey reminds us that visitors who have created an account on your site are some of your most valuable prospects. Are you treating them as such?
More from MarTech: Page 5
Can Mobile Push Notifications Replace Marketing Emails?
Smartphone notifications are all the rage. Contributor Aaron Strout explores when they're useful and how they fit with marketers' email strategy.
Twitter CEO Admits “We Suck At Dealing With Abuse & Trolls”
Internal memo shows that Twitter CEO, Dick Costolo, takes full responsibility for problem and takes the onus to fix the issue.
Report: Twitter & Google Have Deal To Index Tweets Again
Twitter will provide the search giant access to its firehose again, Bloomberg Business reports. The companies had a similar deal that ended in 2011.
Marketing Day: iPhone Share Climbs, Facebook Super Bowl & Bing Ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
20th Century Fox Gamifies Movie Trailer To Promote ‘Kingsman: The Secret Service’
The action flick's marketing site tests people to see if they have what it takes to be a Kingsman.
How Super Bowl Advertisers Lexus, Bud Light, Wix & Loctite Won Mindshare On Google
More big game advertisers integrated paid search into their campaigns this year to support their TV ads. Here's how a few stood out.
Watch Out, YouTube: 25% Of Online Super Bowl Ad Views Happened On Facebook
YouTube's share of video views for Super Bowl commercials drops 20 percentage points to 74%, according to third-party data. YouTube counters by saying its views have increased by 75% since 2014.
What’s Inside Consumers’ Inboxes & What That Means For Email Marketing
There's been a lot of talk about email fatigue lately, but is this fear overblown? Columnist Tom Sather thinks so, and he has the data to prove it.
Report: iPhone Took Share From Android In All Markets But Japan
Fourth quarter data from Kantar Worldpanel ComTech asserts that the iPhone’s market share has grown across key markets, including the US, China and EU 5. In most markets measured Android was down and Windows phone was flat. Kantar reported that Android’s market share declined in the US and Europe by nearly 4 points year over […]
Microsoft’s Bing Ads To Test Native Advertising On MSN.com
Move positions Bing Ads as an "intent network" and gets in on native ad growth.
The State Of iPhone In 2015: The Stats Marketers Need To Know
To what extent should you tailor your mobile efforts to iPhone models? Columnist Andrew Waber shares important data to help you decide.
Apple-Linked Van: Self-Driving Car Or Street View Competitor?
A mystery minivan linked to Apple (though not conclusively) has been seen driving around the streets of Contra Costa County in the San Francisco Bay Area. There are two speculated use cases: Street View-like imagery or self-driving vehicle testing. The picture above is from a local blog (Claycord) via AppleInsider. Apple had “no comment” to […]
It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time
At a time when digital marketers are swimming in data, columnist Peter Minnium reminds us to strike a balance between technology-driven targeting and creativity.
The Easiest Way To Make Your Content Dominate On Social Media
What's the key to getting your content shared? Columnist Jordan Kasteler says it's understanding your audience.
What Brands Need To Know About Online Reviews: 5 Questions With NYT Bestselling Author Bill Tancer
Online review expert and author of "Everyone's a Critic" explains why brands need to pay attention to what consumers are saying online.
5 Marketing Technology Challenges Every Business Must Solve
While some marketers struggle to keep up with a rapidly changing industry, contributor Paul Roetzer tells us that others are re-imagining what’s possible for their careers and companies.
North Face VP Of Global Marketing Now Gets To Lead The Brand He Loved As A Kid
Get To Know: North Face VP of Global Marketing Aaron Carpenter
Revamped Twitter Homepage Offers New Users A Smorgasbord Of Tiled Options
A new Twitter homepage test is putting the singular (sometimes grainy) homepage pic up against tiled groupings to see which version will reign supreme.
Twitter Launches Quick Promote, A Shortcut To Promote Tweets
The streamlined process, aimed at small and medium businesses, gives marketers the ability to buy an ad with a few clicks.
Marketing Day: Google Glass, Mobile Ad Revenues & Twitter Third-Party Ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
50 Fascinating Marketing Tech Companies, All In One Room
Join Us For MarTech: The Marketing Tech Conference, March 31-April 1 In San Francisco.
AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat
The telecom brand hopes to reach millennials by sponsoring SnapperHero: original video content for the ephemeral mobile platform.
Here’s What Innovative Brands Did On Snapchat For The Super Bowl
For a look into the future of mobile marketing, contributor Nick Cicero explores what brands like Mountain Dew, GrubHub & McDonald's are doing on this emerging platform.
Twitter Will Push Promoted Tweets To Third-Party Apps & Sites
In a move to target its off-Twitter audience, the company announces first syndication partnerships, with Flipboard and Yahoo Japan.
Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data drawn from 18,000 sites and 800 million users globally. The company also says its network represents 90 percent of top AdAge global advertisers. In the past few years mobile advertising around the globe […]
Maintaining Brand Momentum Post-Super Bowl
Don't give up on your Super Bowl marketing campaigns the minute the game ends! Columnist Jason Warnock discusses several ways brands can capitalize on this event well after the fact.
Google Glass: Thank You For Exploring With Us
The Google Glass Explorer Program has officially ended -- so what went wrong? Columnist Daniel Cristo explores.
What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions
A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl advertising for auto makers. (I made a similar argument here.) The company then goes on to examine what marketers could have done online with the $4.5 million they spent on a single 30-second spot. Rocket […]
Exploring The Cutting-Edge: Predictive Marketing Analytics
Columnist Mary Wallace explains how predictive analytics can be used to reach out to the right buyers at the right moment based on the big-data power of predictive lead scoring
4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey Libert explores all the important factors.
Marketing Day: Super Bowl Marketing, Mobile Usage & Google Privacy
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Juice Drink Brand Teams With Spoken Word Poet & Orchestra For Delicious Mashup
The J2O brand is all about blends, so it makes sense for the company to explore what happens when two artistic things are put together.
Budweiser Takes Top Online Honors For Super Bowl Ad Activity
Unruly, iSpotTV both declare "Lost Dog" the top online performer among Sunday's Super Bowl commercials.
Budweiser & Bud Light Super Bowl Videos Dominate Facebook With More Than 2M Likes, Comments & Shares
Anheuser-Busch brands proved to be the big winner on the social media site for Super Bowl XLIX.
Report: Mobile Users Spend 80 Percent Of Time In Just Five Apps
According to a recent survey based report from Forrester Research, US and UK smartphone owners “use an average of 24 apps per month but spend more than 80 percent of their [in app] time on just five apps.” Whether or not it’s literally five, this is directionally correct; consumer app time is concentrated in just a […]
Infographic: How Super Bowl 2015 Commercials Scored On Social Media
Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From Engagor, McDonald’s seems to have been a big winner. Engagor is a platform for monitoring social activity across the web. For Super Bowl 49, it analyzed social data around brands and the ads […]
McDonald’s Wins Twitter’s First “Top Spot” Award For Super Bowl
The fast food giant received more than 634,310 Twitter mentions during the game; Runners-up Always and Budweiser got 455,695 and 371,900. Twitter also set a record for most Super Bowl-related tweets with 28.4 million.
The Tweets, The Ads, The Data: A Recap Of The 2015 Social Super Bowl
Armchair quarterbacks can critique Super Bowl ads all day long, but contributor Chris Kerns contends the data tell the real story of what resonated.
Google Blinks On Privacy, Agrees To Make Changes In UK
Under fire from European regulators since it consolidated its privacy policies into one in 2012, Google has maintained its privacy policy complies with European law and has repeatedly declined to make changes in response to individual government requests or threats. However last week the company blinked. Google has now agreed to make changes in its policy following […]