Apple iOS App Pins Have Arrived On Pinterest For iPhone & iPad
New App Pins will give users the power to instantly install the best iPhone and iPad apps directly from Pinterest.
More from MarTech: Page 4
6 Top Takeaways From Twitter CEO Dick Costolo’s Goldman Sachs Q&A
Twitter boss weighs in on user growth, the Google firehose deal, Twitter's ad load, mobile video, ecommerce and DMing brands.
HubSpot 2014 Earnings Report: Revenue Jumped 49% & Customer Count Up 35%
The inbound marketing software company is gaining momentum, but still reporting losses overall.
Twitter Acquires Niche, A Link Between Brands & Video Creators
By bringing Niche into the fold, Twitter gains a direct relationship with more than 6,000 popular video creators.
IKEA Solves Household Clutter And Discord With Emoticon App
The Swedish furniture company bets that mobile users will want to include its emoticons in their messaging.
Marketing Day: Facebook’s New “Relevance Score” For Ads, Retail Marketing Tips & Mobile Usability In 2015
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
To Improve Ads Quality, Facebook Will Expose “Relevance Score”
Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to marketers. Facebook’s newly exposed RS is effectively an estimate of […]
What Retail Marketers Can Learn From Dating Apps’ Game Of Love
Dating apps use gamification & messaging tactics to form an essential engagement habit. Contributor Alyssa Meritt explores how other brands can do the same.
4 Steps To Justifying Mobile Usability & SEO In 2015
Contributor Bryson Meunier admits there are good reasons to not yet have a “mobile friendly” label in Google search results. But procrastination is not one of them.
Facebook Reportedly Pitching Cinemagraphs To Advertisers
Facebook is touting the part-photo, part-video format with a "Hacking Facebook Autoplay" guide for marketers, according to a report in AdWeek.
Marketing Day: Retailers Make Mobile Priority, Google Trends Data Goldmine & Marketer’s Guide To Snapchat
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.
Retailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [Survey]
A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies retailers’ key initiatives and spending priorities for the coming year. Among the roughly 70 retailers surveyed, mobile emerged as the top priority. Yet other findings in the survey simultaneously reflect caution, inertia or ambivalence about mobile. Indeed, the survey revealed that […]
2014 E-Commerce Sales Up 10% Or More For Majority Of Online Retailers [Survey]
Among survey respondents, 74% reported double-digit increases, with 27% seeing more than a 25% increase compared to 2013.
Facebook’s Mobile Numbers Soar After Dark Social Cleanup
Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. "Facebook is crushing it," Bitly CEO says.
The Google Trends Data Goldmine
Not familiar with Google Trends, or just don't use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights.
Has The Attribution Pendulum Swung Too Far Away From Search?
Columnist David Rodnitzky is all for giving credit where it's due, but argues that search should be recognized for more upper-funnel activity.
Why The Quality Of Your Data Is Crucial For Content Marketing In 2015
Columnist Jim Yu of BrightEdge argues that with all the data available to us today, marketers should no longer be guessing at what works based on gut instinct.
Report: U.S. Smartphone Penetration Now At 75 Percent
Nearly 75 percent (74.9 percent) of mobile subscribers in the U.S. now own smartphones. In December 2013, U.S. smartphone penetration was 65.2 percent. By December 2015, it will be above 80 percent, perhaps closing in on 85 percent. The 75 percent figure comes from the latest comScore U.S. smartphone market share report, out today. Overall, […]
Marketing Day: Searching For Marketing Technology, Modern Face Of Display Ads & Super Bowl Ads On YouTube
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Grammys
The retailer shows how impactful multi-platform event marketing can be in a popular musical effort.
The Challenge Of Searching For (& Marketing) Marketing Technology
Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry's development.
Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong
Mobile ad campaigns played increasing role throughout the game.
The Modern Face Of Display Ads
Marketers, have you been discounting the value of display ads? Columnist Susan Esparza has a wake-up call for you.
8 Moves To Creating Content Your Market Will Find & Love
Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there.
NowThis Shutters Website To Deliver Exclusively Via Social Media
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms.
YouTube Says It’s Still The One For Super Bowl Ads
Nevermind Facebook, Google's video network seems to be saying, people have watched more than 7 million hours of 2015 Super Bowl ads and teasers this year, already more than the total for all of 2014.
Marketing Day: Twitter & Google FAQs, LinkedIn Financials & Gap Instagram
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Gap Launches #SpringIsWeird ‘Micro-Series’ On Instagram
The brand, working with W+K, turns to the "Turn Down For What" music video directors for a 12-part series of 15-second videos.
Download Analysis Shows Super Bowl Ads “Worked” For Game Developers
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as “mentions,” “buzz,” “shares,” “likes” and “views,” to evaluate the different commercials. None of those are particularly concrete. By contrast, appfigures sought to evaluate the performance (downloads) of the commercials tied to the three mobile […]
Is Marketing Technology The Emperor’s New Clothes?
Columnist Rachel Balik notes that while the marketing technology landscape is broader than ever, many marketers are still struggling to utilize these technologies in a useful way.
Beyond Likes, Shares & Retweets: More Advanced Uses Of Social Data
Columnist Rick Miller reveals how marketers can create consumer-centric campaigns that sell using their own rich, social data.
LinkedIn Tops Projections For The 15th Straight Quarter, Soars To Record Highs
Solid growth & fantastic revenues across all business units helped the social networking giant crush their Q4 earnings.
FAQ: How Twitter’s New Deal To Bring Tweets To Google Search Works
Twitter and Google once again have a deal to bring more tweets into Google search. How will it play out? Here's our best estimate.
Marketing Day: Twitter Partners With Google, Yelp Is Profitable & Twitter Record Earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Forget User Growth, Look At Twitter’s Record Earnings
Twitter adds only 4 million monthly active users in Q4, up 1.4% for the quarter, but revenue was a healthy $479 million.
Yelp Achieves Profitability For First Time, Announces 72 Million Mobile Users
Yelp just announced Q4 2014 and full year results. Revenue came in at just under $110 million for the quarter, which represented 56 percent growth over 2013. For the full year Yelp announced $377.5 million in revenue. That was 62 percent more than in 2013. Overall the company slightly beat Wall Street estimates for revenues and earnings per […]
Ray-Ban #Reflections App Takes Selfies To New Heights
The sunglasses company releases a unique iPhone app and community around self-photography.
Instagram Video Now Loops In Your Stream
Playing catch-up to Vine, Instagram updates mobile apps to automatically replay video. Marketers could see a boost in impressions.
A Fill-In-The Blank Content Strategy Document
After noting a lack of standardized content strategy documents, columnist Jonathan Blank has created his own. Feel free to use and modify to suit your own business!