Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Relaunches Marketing Partner Site Rebranded site replaces the Preferred Marketing Developer program and matches marketers with third-party companies that help with Facebook campaigns. Organic Valley Plants Tongue Firmly In Cheek With […]
Rebranded site replaces the Preferred Marketing Developer program and matches marketers with third-party companies that help with Facebook campaigns.
The dairy uses humor to call attention to artificial and unnatural ingredients contained in many conventional fitness shakes.
Twitter launches ability to contribute to accounts without sharing passwords.
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with the new Product Ads unit.
Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital Analytics Benchmark. IBM reported on Valentine’s Day shopping and ecommerce trends compared to a year ago. Perhaps given the freezing temperatures and snow in parts of the East and South, online shopping rose just over […]
How can you make Pinterest work for your business? Columnist Sonny Ganguly of WeddingWire has some tips.
Columnist Jordan Elkind discusses key insights to help you prepare for the 2015 holiday season.
Forrester estimates a 12% compound annual growth rate and 75% growth in platform spending by the end of the decade.
Photo posts on Facebook brand pages now have the lowest average organic reach, Socialbakers data shows. The average video post is seen more than twice as often.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut. The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature […]
A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible). Why perform a content audit, which […]
Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Thinknear […]
Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution […]
Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing course of marketing and education, sales outreach, and (eventually) a transaction. Marketing automation is the engine that allows marketers to collect all […]
Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results.
Majority of agencies surveyed also say video ads don't always reach the intended target audience.
Could Apple really be building a car? Something is going on according to a frenzy of articles, which appeared late last week and over the weekend from the Wall Street Journal (WSJ), Reuters, Financial Times, Quartz and others. The WSJ reported that “Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The cosmetics company is promoting the make-your-own Valentine feature through ads on the Google Display Network.
Fast food giant comes through again on Snapchat with a clever, interactive Valentine's Day campaign.
We've analyzed the Super Bowl social activity and named the three winners from the 2015 Hashtag Bowl.
Google Helpouts, the company’s virtual advice and learning program, built on Hangouts, is heading to the deadpool. It was launched in late 2013. But this morning Google announced it would be shuttered on April 20. Here’s how Google described the ambitious program when it launched: With Helpouts, you can choose who you get help from […]
Social scheduling service now gives paid users the ability to sort social posts by clicks, retweets, shares and other signals of popularity.
Thinking about implementing recurring billing or want to know how to increase conversions? Columnist Neil Patel shares ways to optimize for this payment option.
While you've been focusing on segmentation, have other parts of your email program been on auto-pilot? Columnist Cara Olson has suggestions to get you moving.
Columnist Shari Thurow explains information architecture, site navigation, and how they relate to one another.
Thanks to a new policy Pinterest will no longer be welcoming affiliate links -- leaving Power Pinners powerless to monetize their following.
Powered by LiveIntent, Kraft recipes get delivered via native advertisements in Recipes.com daily emails.
But many cite "complexity" of tools as one of the biggest challenges in using marketing automation.
For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of coupons), where 90+ percent of transactions occur. Now, with smartphone ubiquity and vast amounts […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The travel company aims its arrow at new potential customers, offering discounts on hotel room bookings for the occasion.
The social bookmarking site could launch the ecommerce feature in three to six months, according to a story in Re/code. Pinterest says it has no plans to announce at this time.
Chinese search engine Baidu reported Q4 revenues of roughly $2.26billion, which represented 48 percent year-over-year growth. However the company missed analyst expectations. Its outlook was also disappointing to financial analysts. Revenues for the full year were $7.9 billion, which was 53 percent more than in 2013. Traffic acquisition costs were 13 percent of revenues. Baidu said […]
Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data.
Looking to diversify your paid advertising spend? Columnist Larry Kim of WordStream recommends Twitter's Promoted Video ads.
The company is staking its claim on mobile search, which was left off the table in the search alliance deal with Microsoft.
Has your email marketing program been chugging along with no course changes in years? Columnist Andrew King advises how to step back and move things forward.