Marketing Day: Email In 2015, Ericsson Tries To Block iPhone In U.S. & Best Brand Tweets On #TheDress
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Lacoste Uses Instagram, Vine & Interactive Mobile App To Introduce New Tennis Racket, Fashion Line
The fashion brand shows off its new tennis-inspired line with a social media campaign and content marketing initiative.
The Role of Data Analytics in Successful Retail Acquisition Campaigns
This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner Survey Shows Retail Marketers Need to Focus More on Digital Commerce Strategy, Less on Promotions,“ shows that the chief marketing officers at retail organizations […]
Life Beyond The Click: Email In 2015
Columnist Dela Quist contends that email's potential to impact brand awareness and favorability is getting short shift -- but says that will change in 2015.
Ericsson Seeks To Block iPhone In U.S. In Latest Patent Dispute
Patent litigation is heating up again. Earlier this week, Apple was hit by a half-billion dollar jury verdict over iTunes. Now, Swedish wireless networks company Ericsson is trying to block the iPhone from being imported into the U.S. through a complaint filed with the International Trade Commission (ITC). Ericsson apparently wants more money from Apple for […]
Google Buys TLD “.App” For $25 Million In Record-Breaking ICANN Auction
Google outbid companies like Amazon.com for exclusive rights to the top level domain.
What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald's.
What You Don’t Know About Location Targeting And Attribution Will Hurt You
Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things have started to change but location has historically been treated as a sideshow by marketers focused […]
Twitter Triples The Size Of The Abuse Support Team & Adds Doxing Reports
The attack on Twitter abuse (especially on sensitive personal data) is being elevated in 2015 with extra staff, better reporting & tools.
Best Brand Tweets On The Dress: White & Gold Or Blue & Black?
What color is THAT dress? Brands join in the conversation that's obsessing Twitter.
Is A Google+ Breakup Coming For Photos & Hangouts?
Google SVP Sundar Pichai signals that the company is thinking of the social stream, photos and communication as separate areas.
Snickers Asks People To Share Who They Are When They’re Hungry With $50,000 Meme Generator Contest
The candy brand created a meme generator and is asking people to craft their alter egos -- and prize money is at stake!
Brands Ride The #Llama Drama
There was a live-televised llama chase in Arizona ... you can guess want happened next.
Marketing Day: YouTube Barely Breaks Even, Twitter’s New Conversion Tools & Google Tests Google Play App Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online.
Google Analytics Now Displaying Malware Notifications
New notifications alerting site owners of malicious software are part of wider effort to expand Google's safe browsing efforts.
Report: YouTube “Roughly Break Even” Even With A Billion Users
Is YouTube profitable or not? Is it Google’s still unrealized, brand-advertising revenue opportunity, or is it a troubled property that will never truly realize its potential? Questions surrounding YouTube’s revenues and profitably have dogged the Google division almost since it was acquired in 2006. “When is YouTube going to make money?” has been the refrain […]
Twitter Adds Two New Tracking Tools To Measure ROI On Ads
Twitter gives marketers who use conversion tracking the ability to measure sales driven by Promoted Tweet campaigns.
PureClick Gains MRC Accreditation For PPC Click Measurement Metrics
Company aims to bring new level of transparency to pay-per-click advertising.
Twenty20’s Crowd-Sourced Stock Image Service Exits Beta
Startup offers marketers looking for real-world illustrations a catalog of 45 million images sourced from a community of 250,000 photographers.