The Only Way To Be Successful At SEO: Take A Holistic Approach
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
Called Impress.ly, the new mobile-focused and cloud-based offering boosts the web hosting firm’s portfolio of marketing services for small businesses.
Columnist Jim Yu explains why successful content marketing will depend on using the right metrics to understand your target audience and developing content that resonates with them.
The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.
Columnist Mike Sands believes if marketers want to get ahead in today's mobile, hyperconnected world, they need to move past outdated technologies like cookies and tags.
If you aren't in the retail or consumer goods space, you're now in the self-serve space on Pinterest.
How should your content team react — or not react — on social media after a tragedy? Columnist Patrick Armitage shares some insights from BlogMutt CEO Scott Yates.
Applications are now being accepted for a full-time position on our editorial team!
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts Dec 14, 2015 by Matt McGee Latest release also includes the platform’s new default theme for 2016. The ABCs Of […]
Moving beyond its former life in comparison shopping, Connexity is on a buying and integration spree to become a data-driven marketing engine.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Data savings from ad blockers might not translate into actual savings.
Latest release also includes the platform's new default theme for 2016.
The updated tool from the New York City-based company is part of its planned evolution into a kind of CRM for a brand’s social media followers.
YouTube asked voters to choose their favorite ads of 2015 for five different categories. Here are the winners.
In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it's changing over time.
Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for digital ad targeting on the front end and equally for attribution on the back end. IRI describes itself as having “the largest repository of purchase, […]
Columnist Alison Zeringue details the most common questions she heard as a social media panelist for Goldman Sachs' 10,000 Small Businesses program and shares the key takeaways for marketers and growing companies.
Developing a content marketing strategy doesn't have to be a nerve-wracking endeavor. Columnist Quinn Whissen believes you simply need one hour to align with your team and decide on an overall vision.
You have no more excuses: It's time to get your email marketing in shape! Columnist Paul Ford offers five ways to pump up your email campaign.
Here’s our recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: IBM’s Watson Is Now In the Marketing And Ecommerce Business Dec 10, 2015 by Barry Levine With the launch last month of its Trends app and the recent release of Commerce Insights, the […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership.
How does AdWords' new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they're doing right and how you can take a page from their marketing playbooks.
Test your industry knowledge by answering these five questions pulled from this week's headlines.
See estimates for clicks and impressions based on budget and bid inputs.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers Dec 10, 2015 by Barry Levine The new Discovery tool allows a marketer to search by name or topic and get results showing […]
Should you call a pullover a "sweater" or a "jumper?" It depends on your strategy. Just make sure you're speaking the same language as your potential customers, advises columnist Rachel Lindteigen.
As the Chief Customer Officer, Christine Nashick oversees DHL's marketing, customer service and customer experience teams.
New "Smart Goals" within Google Analytics will now allow AdWords advertisers to target automated conversions based on user data.
With the launch last month of its Trends app and the recent release of Commerce Insights, the legendary computer system has branched out to yet another industry.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Revenues in Q3 were up 5% from Q2's $14.3 billion.
The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed profiles.
But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and brand lift.
The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal.
Conversions in AdWords have evolved a lot in recent months. Columnist and Googler Matt Lawson covers what you need to do to take full advantage.
People with sketchy or no connection to the internet will be shown unviewed stories already loaded in their phones.
What does the path to purchase look like for those making major electronics purchases? Columnist John Cosley of Microsoft shares key insights from the company's research on the topic.