Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible Dec 17, 2015 by Barry Schwartz If your pages work on HTTPS, Google will likely show the HTTPS version […]
According to Tubular, November is the first month this year BuzzFeed did not own the top spot on its list of most-watched video creators.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The Tel Aviv-based firm currently supports several large retailers in Europe and elsewhere with its pay-for-product-placement technology.
Shari Jones, CMO for the private jet charter company, shares her insights on creating digital marketing strategies for a luxury brand.
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why "data scientist" may well be a fitting label.
Notifications will now come via app and email for price drops on Buyable Pins.
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies: Facebook, Google and Apple. Nielsen also said that smartphone penetration grew to 80 percent in the US at the end of the third quarter. The most recent comScore data show penetration at […]
Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority. But just how do we do that?
The two brands and dashboards will remain separate but connected, as Buffer seeks to add social responsiveness to its publishing capabilities.
Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. But without mentioning Facebook by name, Google argues in a new “Think with Google” post that “consumer intent is more powerful than demographics” as a targeting methodology, especially in mobile. Citing survey data from Millward Brown and […]
The social network moves closer to being a full-fledged Periscope competitor.
YouTube also says the number of SMB advertisers on the platform has doubled in the past two years.
Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers' mobile experience.
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand's vision and resonate with consumers.
As mobile search continues to evolve, columnist Bryson Meunier lays out what you should expect in the coming year to stay a step ahead of the competition.
The addition of a new Marketing Suite to its sales enablement platform provides marketers with approval workflows and effectiveness tracking.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: B2B Lead Provider True Influence Opens Up Its Internal Service Through New Cloud-Based Platform Dec 16, 2015 by Barry Levine Called InsightBASE, the new offering can provide individual prospects at specific companies […]
Drive great KPIs, including social signals, links, interviews, quote requests and other earned media.
With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Butterfinger & Wix.com will each be making their second appearance as Super Bowl advertisers during next year's big game.
Facebook says more than 350 publishers worldwide have signed up for the program and more than 100 are publishing daily.
Called InsightBASE, the new offering can provide individual prospects at specific companies for email and display ad campaigns.
On Tuesday, European officials approved data protection regulations that formalize many of the court decisions and other regulatory positions that have been taken over the past couple of years. The new rules, in development since 2012, would take effect in 2017 and apply uniformly across the European Union. While the new rules would create a […]
As 2015 comes to a close, columnist David Rodnitzky share his picks for this year's most memorable successes and flops in the marketing industry.
Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts.
It's time to clean up that account clutter! Columnist Matt Umbro offers steps for prioritizing your workflow to make the biggest impact and improve performance.
Columnist Rob Rasko takes a look at how last year's predictions from a publisher survey panned out and shares what he expects lies ahead for marketers in 2016.
With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy, says columnist Joshua Reynolds.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool Dec 15, 2015 by Barry Levine Called Impress.ly, the new mobile-focused and cloud-based offering boosts the web hosting firm’s […]
Self-service ads will be available in January; Pinterest now has more than 1 million active businesses accounts.
Company doesn't see local search site as an entry point for consumers.
New report complements earlier study in October, both based on a survey of more than 12,000 consumers in six countries.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.
Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.
With more than 6.5 million video shares, Android was the big winner on Unruly's list of most shared brands in 2015.
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.