As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart from actual “content.” Proponents say, by contrast, that they provide a better user experience and don’t disrupt enjoyment of content. The FTC has now stepped into the fray and issued guidelines for publishers and marketers to […]
Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts.
People have lots of questions about ads quality, Quality Score and Ad Rank in AdWords. Columnist and Googler Matt Lawson tackles what you want to know.
What was hot among online retail marketers visiting Marketing Land in 2015? Check out these great articles on mobile, analytics and more!
From simple content strategy "hacks" to diving into Google Analytics, here are the topics that resonated with content marketers this past year.
Get to Know: Vincent Errico, the newly appointed Chief Digital Officer for Trusted Media Brands, Inc.
Wherein we help the old guy figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search.
Start your marketing program off on the right foot in 2016. Columnist Eric Dezendorf has some key tips on how to get attribution-ready for the coming year.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Mobile Search Gets AMP Support, Twitter Integration, New Image Search & More Dec 22, 2015 by Barry Schwartz Yahoo has revamped some of their mobile search results and jumps at supporting […]
Since launching in September, a number of publishers have taken advantage of Facebook's immersive video experience.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Deals aggregation site RetailMeNot (RMN) appointed Google search executive Tamar Yehoshua to its board of directors. Some writers have suggested this is a conflict of interest, given RMN’s dependence on Google SEO for traffic. However, in an email exchange, Google did not express concern about the appointment and said that Yehoshua would act appropriately. The […]
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.
From Google algorithm changes to reputation management nightmares, this has been an eventful year in search. Take a look at the columns that resonated most with search marketers in 2015.
Google, Bing and Yahoo kept search marketers on their toes in 2015 with new deals and numerous changes and updates throughout the year.
What's the secret behind some of the most successful marketing strategies? Here's a look at what some CMOs and marketing leaders learned over the past year.
It's easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year.
How do you know if a prospect has any intention of buying? Columnist Steve Olenski discusses why you need to know the difference between simply selling to someone and making that person buy.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: MarTech Landscape: What Is Header Bidding — And Why Should Publishers Care? Dec 21, 2015 by Barry Levine As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ […]
Free iPhone app gives anyone the ability to create professional looking social graphics.
The first report from Detroit-based Are You A Human, Inc. recommends we give the equivalent of “passports” to Verified Humans.
Pilot program is for a small group of US English desktop and mobile users.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As an alternative to Google’s advertising waterfall, simultaneous bidding can increase prices for websites’ ad space.
GoDaddy says it's moving beyond the generic megaphone of a Super Bowl campaign to focus on a more personalized marketing strategy.
Columnist David Fothergill explores the question many a paid search specialist has pondered: What is the ideal bid price?
You don't need tons of money to do content marketing well. Columnist Brian Patterson shares some real-world examples of small-budget content marketing that garnered big-budget results.
We begin two weeks of year-in-review coverage with a look at the most popular news stories of 2015 as covered by the Marketing Land editorial team.
As we edge closer to 2016, it's time to start thinking about your marketing strategy for next year. Columnist Jordan Elkind shares what marketers can learn from the Black Friday weekend.
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Scan Your Landing Pages With AdWords Scripts Dec 18, 2015 by Daniel Gilbert Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing […]
Columnist Chris Kerns takes a look at the social plays from the NFL to bring marketers some insights into how they can enhance their own social strategies.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Amazon Is Reportedly Looking To Launch Its Own Air-Cargo Business Dec 18, 2015 by Martin Beck Ecommerce giant is negotiating to lease 20 Boeing 767s to avoid shipping delays by third-party carriers, […]
E-commerce giant is negotiating to lease 20 Boeing 767s to avoid shipping delays by third-party carriers, the Seattle Times reports.
Don't waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Columnist Allan Haims explores some recent holiday retail trends and explains why brick-and-mortar retailers need to step up their mobile efforts.
Test your industry knowledge by answering these five questions pulled from this week's headlines.
Armed with new tools and data, demand marketers are influencing a marketing shift, and columnist Scott Vaughan believes that in the coming year, businesses and CMOs must support their needs.
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority.