RetailMeNot New CMO Hits The Ground Running, Taking Over As The Holiday Retail Season Begins
Get to Know: Marissa Tarleton, CMO for RetailMeNot, Inc. in North America
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How A Content Marketing Strategy Drives Your Bottom Line
Can't get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy.
Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]
New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of ecommerce holiday sales.
Appnext Launches Cost Per Install-Based Ad Serving Solution For Mobile Publishers
Appnext Manager enables mobile publishers to manage direct CPI inventory sales programmatically.
2016 Facebook Advertising Preview: 4 Trends To Act On
Following Facebook's impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016.
Mobile Marketer Localytics Adds “True Impact” Analytics
New measurements emphasize customer engagement and retention.
MarTech Today: Adobe’s Marketplace, Demandbase’s WhoToo & comScore Supports AMP
Here’s our daily recap of what happened in marketing technology today, as reported on MarTech and other places across the web. From Marketing Land: Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace Nov 10, 2015 by Barry Levine Part of the company’s Marketing Cloud, the Marketplace is focused on helping […]
How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
Overstock saw a large drop in their stock price today. A contributor to the decline was an Google algorithm shift.
Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The Missing 98 Percent: Why Display Advertising Isn’t Getting the Credit It Deserves.” In order to generate the […]
Android 6 “Marshmallow” & SEO Series: Google’s Private Index & Screen Crawling
The first of a three-part series on how Android Marshmallow's features and capabilities may impact the future of mobile search. Contributor Cindy Krum explores Google's Private Index and discusses screen crawling.
6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Now that Facebook's Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.
Marketing Day: Top 10 YouTube Ads In October, Instagram Partner Program & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace
Part of the company’s Marketing Cloud, the Marketplace is focused on helping publishers find partners for their first-party customer data.
Top 10 YouTube Video Ads In October: Mattel Debuts At No. 1 With “Imagine The Possibilities”
The brand behind Barbie offers a message of female empowerment in its top-ranking ad, showing what happens when girls are free to imagine they can be anything.
Marketing Organizations Must Optimize, Or They Will Fail The Enterprise
Columnists Mary Wallace and Mike Samuels believe CMOs and their marketing organizations need to get better at what they do. How? It's all about aligning their processes, people and infrastructure.
“Facebook Live” Adds A Subscribe Button; Vin Diesel Had 1 Million Live Viewers
Subscribe button will give people a way to be notified when their favorite public figures start live broadcasts. Facebook reports big audiences for VIPs.
Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing.
The Holidays Are Around The Corner: Here’s How To Prep Your Influencers And Digital Teams
With Halloween behind us, it's full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.
Pinterest’s New Visual Search Results Won’t Have Ads
In-Pin search results will only include organic Pins, but that doesn't mean it won't be a lure for marketers.
Why Synergistic Email Marketing Makes Sense
Columnist Jason Warnock believes spicing up your email marketing by collaborating with another brand in unexpected ways can be a win-win for both organizations.
Customer Engagement Provider TouchCommerce Enters Social With A “Let’s Step Over Here” Feature
The feature brings a complaining customer or would-be customer on social media directly to a live chat window.
MarTech Today: Pinterest’s In-Pin Search, Mintigo Evolves & Hedy Lamarr
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items Nov 9, 2015 by Greg Finn A new in-Pin search tool will be a major boon for users looking to find a […]
Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies
The WhoToo data is the key new feature in Demandbase’s newly announced B2B Data Cloud.
Facebook To Fight Belgian Court Mandate To Stop Tracking Browsing Behavior
Like Google, Facebook is under fire in Europe from privacy regulators. Today, the company said it would appeal a decision by a court in Belgium that ordered Facebook to stop collecting data on users’ browsing behavior when they’re not logged in to the site. The lawsuit was filed earlier this year by the Belgian privacy […]
With Copyright Reform, Is Europe About To Declare “War On The Hyperlink”?
The European Commission (EC) and other European Parliamentary Committees are working to “harmonize” copyright laws across Europe. There’s a fragmented set of laws and enforcement structures that the EC wants to fix pursuant to its ambition to create a single digital market. This makes considerable sense as Europe seeks to compete globally and to provide […]
comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
Rating service wants to ensure fast-loading AMP pages are credited properly to publishers.
Marketing Day: Snapchat’s 6 Billion Daily Video Views, Pinterest In-Pin Search & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
WordPress Used On 25 Percent Of All Websites [Report]
W3Techs says WordPress's two closest competitors combine for less than five percent usage across the web.
Snapchat Hits 6 Billion Daily Video Views
Fresh off Facebook's hitting the 8-billion-view mark last week, Snapchat confirms a stat that has tripled since May.
First Things First: Get Your Mobile Tracking Right
Is your mobile tracking actually working? Columnist Craig Weinberg offers some insight into how you can capture the right data to help you know if you’re meeting your goals.
Why Programmatic Advertising Fraud Exists
Columnist Ratko Vidakovic delves into the many faces of ad fraud and the underlying reasons why it exists in the first place.
Are Ad Blockers Killing The Digital Economy? Views From Web Summit
At the Web Summit conference in Dublin, industry experts discuss the rise of ad blockers and how marketers should respond. Columnist Matt Clough is on hand to bring you all the details.
KPI Frameworks: Bringing Order To KPI Chaos To Prioritize E-Commerce Optimization Efforts
Columnist Nick Iyengar suggests that KPI frameworks can help organizations to better understand which metrics to focus on and develop more specific hypotheses for optimization efforts.
MarTech Today: Yahoo’s Image Search, Constant Contact’s Future & Google Tablet Interface
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yahoo Image Search Adds Personalized Photos From Your Flickr Collection Nov 6, 2015 by Barry Schwartz Flickr users can now search Yahoo Image Search and find images from their own personal collection […]
Mintigo Moves From Predicting Prospects To Reeling Them In
Analytics company announces Predictive Campaigns product for commanding an integrated marketing platform to deliver the next best offer or message.
Pinterest Launches In-Pin Search To Help Users Pinpoint Specific Items
A new in-Pin search tool will be a major boon for users looking to find a specific item -- No search queries required.
Intermediary Liability In Duffy Case Could Turn Google, Facebook Into Content Police
Janice Duffy has been vindicated by the Supreme Court of South Australia in her case against Google. While that’s good for Dr. Duffy, the case sets a problematic precedent that could impair online speech and create broad liability for “secondary publishers” such as Google, Facebook and others. Roughly six years ago, Duffy was embroiled in […]
Health Campaign Gets Sexy With Ashanti Video And Interactive Hashtag #DrinkUpAshanti
The Partnership for a Healthier America, along with Y&R and VML New York, aim to give the ultimate healthy drink the same marketing sizzle enjoyed by the sugary sort.
Marketing Day: Interview With Constant Contact & Endurance CEOs, Video Marketing Lessons & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Constant Contact + Endurance = Watch Out, GoDaddy
The CEOs of the newly combined company, generating annual revenue of more than $1 billion, outline their direction forward.