With Millennials quickly becoming the biggest and most sought-after demographic, columnist Aaron Strout has some insights into how marketers can resonate with this increasingly influential audience.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Salesforce Adds New Predictive Powers To Its Marketing Cloud Nov 18, 2015 by Barry Levine Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and […]
Marketing Land contributor Rob Rasko gives CMOs the crib notes to better understand the ad-blocking landscape.
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals.
Publishers can now markup content with live blog schema so that it will be displayed via Google's newest carousel.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A world where you can search through and move between apps as easily as with the web? Google's new app streaming service may usher this in.
Social media disclosures (and more) are on tap as our SocialPro conference begins with a keynote conversation between Marketing Land and the FTC.
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.
The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
Employing its 50+ million respondent database, New Orleans-based company offers real-time verification that ads reach their intended audiences.
Do you have a solid mobile strategy in place? Columnist Rob Rasko tells marketers what to consider when choosing a technology vendor to help monetize mobile content.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Bitly Launches Tool For Channelizing Its Short Links Nov 17, 2015 by Barry Levine Called Bitly Campaigns, it allows marketers to create and track links across multiple channels, instead of makeshift tracking […]
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change the future.
“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help marketers do. In September of this year, the Portland, Oregon-based company introduced what it called Urban Airship Connect, which seeks to enable in-app user data to be distributed to any tool or system […]
‘Tis the season for holiday shopping surveys. Two new ones from Wanderful Media and Retale offer insights into the mind of the coveted but elusive Millennial holiday shopper. Both surveys reflect that compared with the general population, Millennials are more eager shoppers and more focused on digital sources, especially mobile, for pre-shopping research. The Retale […]
Redesign boosts speed and makes it easier for people to share interests on Google's oft-maligned social network.
Seeking to avoid a potential “precedent” that might be emulated elsewhere, Google will challenge the Russian antitrust agency’s determination that it violated Russian competition law with its Android app rules. Yandex complained that Google was violating Russian competition law by requiring pre-installed or default Google apps on Android. In late September, Russian regulators agreed with […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Tel Aviv-based firm sees the political character of a precinct as being useful targeting info for a marketing, as well as a political, campaign.
TVs, laptops and home decoration dominated online shoppers' minds as they browsed and bought in higher numbers last week.
Called Bitly Campaigns, it allows marketers to create and track links across multiple channels, instead of makeshift tracking in Excel.
All agree that brands should stop promotional messages in the immediate aftermath of tragic events, but most management dashboards don't have a simple way to pause posting.
Don’t underestimate the value of a quick win. Columnist Patrick Armitage outlines five quick and easy things you should be doing to improve your motivation and marketing expertise.
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust and change course ahead of time so that you'll always be prepared.
A comparison of data sources offer insights into how close the competition for product search may really be between the two giants.
As the sharing economy gains steam, columnist Mike Sands says it's set to disrupt digital marketing and how marketers use their engagement data.
By joining forces, PR and content marketing can hugely benefit one another. Columnist Jim Yu discusses five ways to ensure that your PR and content marketing teams are working together cohesively.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe Nov 16, 2015 by Barry Levine Available through Adobe’s newly launched Audience Marketplace, the info gives marketers another way […]
Three marketers tell us what new trends and tools they’re seeing in actual use this year, compared to last.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The digital ad industry has lately been hit by a kind of triple whammy: bot fraud, viewability issues and ad blocking. Notwithstanding these challenges, money continues to pour into digital from traditional media because it’s where consumers are spending their time. In parallel, mobile devices are making it possible to measure whether an online or […]
Retailers can extend Shopping Campaigns to their own and other videos on YouTube.
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic.
On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.
Do you have an attribution problem? Columnist Lewis Gersh believes if you're using attribution the wrong way, then you just might.
Successful content starts with the people and processes who make up your organization. Columnist Quinn Whissen lays out eight ways to foster a culture of content among your internal team.
Available through Adobe’s newly launched Audience Marketplace, the info gives marketers another way to target business users by interests.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization Nov 13, 2015 by Ginny Marvin Updates fold viewability more deeply into DoubleClick products for advertisers and publishers. Microsoft To […]