Marketing And The Gravitas Issue
Pack away those hoodies and jeans. If you want to move up in marketing circles, you need to project a certain level of legitimacy and gravitas, says columnist Rebecca Lieb.
More from MarTech: Page 2
Programmatic’s New Tenants: Brand Marketers
Programmatic isn't just for performance marketers. Columnist Melody Gambino explains why branding dollars are shifting to programmatic.
Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives
With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience.
MarTech Today: Fluent + IDI, Google’s Star Trek Pin & Databox’s Uber-App
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse Nov 20, 2015 by Barry Levine Announced earlier this week, the combined company intends to build […]
Marketing Day: Google Gets A Star Wars Makeover, Yahoo Gemini Updates & An Instagram Ad Guide
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
Working with game developer Dark Rift, the PC/phone maker adds community-influenced gamemaking to the techniques for recreating its brand.
Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
Users can select whether they want to be on the dark or light side of the Force, transforming their Google experience to reflect whatever path they choose.
Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin
Google, and search czar Amit Singhal in particular, have long been trying to develop experiences that mimic the functioning and capabilities of the “Star Trek computer.” In one sense, Google initiatives such as voice search, predictive search, Knowledge Graph, machine learning and AI are all working toward the ultimate objective: creating a virtual assistant that […]
Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
The search and native ad marketplace has also expanded its partner network.
Google Launches Compare For Mortgages In The US
The latest lead generation Compare product joins auto insurance and credit cards.
Is Google Now Becoming A News Reader Too?
Ever since “stories to read” started appearing in Google Now, I’ve been eager for Google expand the section. Now Google appears to be doing just that. Previously, the stories users saw on Now appeared to be tied to search queries. Users would typically see three or four stories based on recent searches. But now, other […]
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.
Google Customer Match From The Email Marketer’s Point Of View
Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential challenges.
MarTech Today: Facebook VR, Google Analytics’ Calculated Metrics & SEO For Featured Snippets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR Nov 20, 2015 by Martin Beck Mark Zuckerberg’s big bet on virtual reality gets its first test with $99 Samsung headset. Keep […]
Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
Top email platforms and marketing solution providers offer tips and recommendations based on last year's holiday campaigns.
Databox Launches Free App To Watch Over Your Marketing Platforms
The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached.
Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse
Announced earlier this week, the combined company intends to build advanced profiles on more than 100 million customers.
Marketing Day: Facebook Ships First Oculus Consumer Product, AdWords Heat Maps & Top Video Creators
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
The targeting will be based on people's posting and interaction with posts containing holiday-related keywords.
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR
Mark Zuckerberg's big bet on virtual reality gets its first test with $99 Samsung headset.
Keep Your Accounts Clutter-Free With This AdWords Script
Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your "dud" keywords.
4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled.
See Hour-by-Hour Trends In AdWords With Heat Maps
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data.
Marketing Land Quiz – November 20: Do You Know The Latest Social Media & Video Ad News?
Test your industry knowledge by answering these five questions pulled from this week's headlines.
How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born
Avatar Labs, an L.A.-based creative agency, had about two weeks to come up with a design that would respect a venerable brand and resonate with the Snapchat audience.
Marketing Analysis: Unlocking The Power Of Descriptive Statistics
Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
What Optimization Leaders Are Doing (And You Should Be Doing, Too)
How do the top minds in digital marketing operate? Contributor Kevin Lindsay discusses the mindsets and habits that lead individual marketers -- and their organizations -- to success.
Google Analytics Adds Calculated Metrics
New tool allows the creation of custom metrics that are calculated from traditional metrics, such as Revenue Per User and more.
Why Marketers So Often Miss The Mark
Columnist Claudine Bianchi believes marketers need to step out of their comfort zone and take the time to listen and interact with customers.
MarTech Today: Google’s “Live Blog,” Act-On’s Verticals & An AdWords Script
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Google Launches New “Live Blog” Carousel Nov 18, 2015 by Amy Gesenhues Publishers can now markup content with live blog schema so that it will be displayed via Google’s newest carousel. New […]
HireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help
Five questions with company's founder and search marketing pro John Doherty.
Top 10 Video Creators In October: BuzzFeed Tasty Ranks No. 1 With 1.1 Billion Video Views
BuzzFeed Tasty, the creator behind snack-sized food and recipe videos, outranked both BuzzFeed Video and BuzzFeed Food.
Marketing Day: New Mobile Reports, 2015’s Most Shared Video Ads & Google’s Live Blog Carousel
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New Mobile Reports From MobileFuse And 7Park Data Reveal Hidden Data
The two New York City-based companies are separately releasing today new ways of looking at their user data.
On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them
Pinners shop more on Black Friday than the average online user and spend more on toys, housewares and clothing and electronics, according to a Pinterest funded study.
Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
Columnist Stephan Spencer shares his advice for digging up new keyword opportunities from your existing data.
The 4 Worst Lies Other Marketers Tell
From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales.
Using Pinterest For Keyword Research
Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.
Maximize The Event Experience: Engage Socially In The Moment
How do you push your brand's reach during an event? Columnist Maggie Malek outlines steps you can take to fully engage with consumers via social media during events.
Top 20 Most Shared Video Ads In 2015: Puppies, Furry Friends & Bionic Arms Make It A Feel-Good Year
With over 6.4 million shares, Android's "Friends Furever" surpassed 2014's "La La La" by Shakira to become the most shared ad of all time.