Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever
Instagram, Twitter, LinkedIn and Pinterest are still adding people in significant numbers; Everyday use of Facebook is picking up pace.
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Google Making Moves Into US Auto Insurance
New analyst report points to Google's latest efforts to get its auto insurance comparison product launched stateside.
Internet Explorer Overtakes Google Chrome After Mysterious Usage Spike
As Microsoft is preparing a new browser (code name “Spartan”), the current Internet Explorer browser has shown new life according to data from StatCounter. They show a massive usage spike since November in the US market. IE has thus retaken the browser lead from Chrome. This is all about the PC given that Microsoft has […]
Google Narrows Facebook’s Social Login Lead In Janrain’s Q4 Report
With big gains in the Music and Consumer Brand categories, Google pulls within 3 percentage points of the social network, 43%-40%.
Debunking The Myths Of B2B Display Advertising
Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads.
9 Ways To Use Urgency Psychology To Improve Conversions
Hurry! Act now! Only a few items left! Contributor Neil Patel explains how these words and others tap into deep psychological motivations and drive conversions.
Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars
This evening, comScore reported November U.S. smartphone market share estimates. As with PC search market share, the numbers now are relatively stable and unchanged from month-to-month. Apple remains the leading individual smartphone maker, and Android is the operating system leader. According to comScore, nearly 74 percent (73.6 percent) of U.S. mobile subscribers now have smartphones. […]
Nike To Create 100,000 Personalized Videos For Nike+ Users
Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+ user data. The videos highlight the individual’s 2014 achievements and offer a look forward to 2015. Each one-minute film, illustrated by French artist McBess, is created by using location, weather, activity and individual movement data. It’s the […]
Marketing Day: Holiday Desktop E-Commerce Report, Unmasking Hate On Twitter & 5 Key Mobile Trends
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Newcastle Brown Ale Ad Spoofs Doritos “Crash The Super Bowl” Contest
Newcastle launches its "Chores" video in response to this year's Doritos Super Bowl advertising campaign.
U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]
Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops.
Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile ecommerce sales beat expectations, according to data from multiple sources. As one example, IBM reported the following US holiday traffic and sales figures: Mobile traffic: 45 percent of all online traffic for the 2014 […]
A Proposal To Unmask Hate On Twitter, Without Abandoning Anonymity
Harassment and hate speech threaten to poison the social media waters, making them toxic for users and marketers. Columnist Eric Schwartzman proposes a solution.
5 Key Mobile Marketing Trends For 2015
Columnist Aaron Strout predicts what's in store for mobile in the coming year.
8 Ways Your Home Page Is Like A Multiple Choice Test
What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores.
How Usage Of Retailer Mobile Apps Evolved In Holiday 2014 [Data]
How are retailers engaging mobile shoppers with push notifications, and what's the impact? Columnist Brent Hieggelke examines data from 150 retail apps.
Facebook Shares More Evidence That Facebook Video Is Really Big
In the last year, video posts on the social network have increased 75% globally and 94% in the U.S. and the amount of video in News Feeds has increased 360%.
CBS’s Moonves: “I Don’t Care Where You Watch Our Shows. Just Watch Them”
"It's not challenging our core business; it's helping our core business," he says on growth of digital.
Live Blog: Facebook, Google & Pinterest Talk Audience Engagement At CES
It’s rare you see a panel with Facebook, Google and Pinterest on it — but that’s what we’ve got with a session today at CES about audience engagement. They’re not alone, but to be honest, I struggled with how best to sum-up a session called “The Art and Science of Driving the Connected Audience” without […]
Marketing Day: Google, Samsung Top Brands For Video Ads, An Interview With Nissan’s Head Of Marketing & More
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google, Samsung Make Top Brands List For Video Advertising
Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” measurements. The full list of top brands covers a wide […]
Report: iPhone 6 Drives Share Gains Across Most Global Markets
A new report from Kantar Worldpanel ComTech shows meaningful iPhone sales gains across most major global markets. According to the data, market share for the Apple phone grew across all countries surveyed except in Japan. The growth was clearly triggered by the iPhone 6 and 6 Plus. The following Kantar chart compares sales data by operating system for the […]
Twitter Returns Bing Translator To TweetDeck
Users of the platform can now access translations of tweets in foreign languages again.
Live Blog: Mondelez Talks Digital Marketing Disruption At CES
Kraft, Cadbury and Oreo are just some of the many well-known food brands of Mondelez International. How has the company adapted to the significant disruption in traditional marketing channels with the rise of digital? Two top execs are to share insights today at a panel at CES. Speaking at the session will be: B. Bonin […]
Microsoft Rolling Out Ads On MSN Apps For iOS And Android
Cross-platform advertising now available in 24 markets across the vertical apps that launched a month ago.
Powered By Technology, The CMO Role Grows Up
No longer a cost center, marketing takes on a new role within the organization. Columnist Mary Wallace explores the evolution of CMO responsibilities.
Live Blog: The CES Panel On Twitter, Media & Entertainment
TV, movies, music, news events — you name it, plenty of people will be tweeting about it. So how should media and entertainment companies react? That’s what Twitter is exploring in a panel at CES. The session is led by and involves several Twitter executives, as well as advertisers and companies that use Twitter. The […]
The Android Smart Television Infiltration Will Arrive This Spring
Televisions this spring will be getting smarter, thanks to the integration of Google's Android operating system.
Gay-Themed Taco Bell Spec Ad Sees Viral Success & Praise From Brand
A daring creative agency gets Yum Brands' attention with an unauthorized video ad.
Nissan Marketing VP Says Nelson Mandela Was His Biggest Inspiration: “His Approach To Leadership…Just Blew Me Away”
Get To Know: Nissan Motor Company's Corporate Vice President & Global Head of Marketing and Brand Strategy Roel de Vries
FTC Closes Yelp “Review Manipulation” Investigation Without Taking Action
Yelp reported on its blog that the US Federal Trade Commission has concluded a “deep inquiry into [Yelp’s] business practices” and decided not to take any action. Yelp says this is the second such inquiry into its advertising practices that has cleared the company of any alleged deception or other wrongdoing. Previously Yelp agreed to […]
Retailers Using Product Videos Report Much Higher AOV, Conversion Rates
Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line.
4 Videos That Get Cause Marketing Right
Businesses can benefit by allying with charities, and contributor Kelsey Libert explains the right way to go about this.
How Email Marketers Can Prepare For Inbox By Google
That mobile email app that Google released (in beta, by invitation only) has a desktop counterpart. Contributor Tom Sather shares tips on how marketers can prepare for its adoption.
Google Goes All In On “Viewability” For Display And YouTube Ads
Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later this year it will begin reporting viewability metrics for DoubleClick users and selected YouTube […]
Marketing Day: CES Live Blogs, Marketers To Spend More On Technology In 2015 & A Review Of Twitter’s Analytics Tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Live Blog: CES Talk By Google’s VP Of Video Ads Neal Mohan
What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk at CES today. NOTE: For more about Google’s big announcement that came as part of today’s talk, see our story, Google Goes All In On “Viewability” For Display And YouTube Ads The […]
Jeep ‘River In The City’ Stunt Transports Unsuspecting Drivers To Urban Wilderness Wonderland
The SUV maker highlights the versatility of its Cherokee via a stunt it's leveraging through online channels.
Live Blog: The CES Panel On Video Advertising
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook, Instagram and even appear then disappear on Snapchat. So what’s your cross platform strategy? Perhaps some answers will come from a special CES session being held today — “Video […]
Live Blog: The CES Panel On Native Advertising
Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising. The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following […]