More from MarTech: Page 5

Performance marketing

Twitter Realigns Its Ad Product To Meet Advertiser Goals With Objective-Based Campaigns

Now, Twitter advertisers can organize their campaigns around specific marketing objectives and pay only when specific actions are taken. Today, Twitter announced the beta release of objective-based campaigns, reports and pricing. Advertisers are now presented with a list of campaign objectives — driving Tweet engagements, website clicks or conversions, app installs or engagements, followers, or […]

Data

Facebook Events Now Come With Insights For Reach, Views & Connections

Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events: This is the first step toward helping Pages gain a better understanding of what’s working and not working when promoting their events. These […]

Customer experience

Smartphone Penetration Likely To Be 75 Percent By Year End

The latest comScore smartphone subscriber figures are out. They reflect nearly 72 percent smartphone penetration in the US. As recently as 2012, comScore used a base of 234 million mobile subscribers (over 13) to calculate smartphone penetration. In this most recent release, the firm said that in June “173 million people in the U.S. owned smartphones.” […]

Data

3 Ways To Avoid Information Overload

I’ve heard and used the colloquialism “TMI” (short for “Too Much Information”) in social situations plenty of times — like when my sister wants me to watch a YouTube video of an operation she’s about to have on her finger. But I had never heard “TMI” used in a business setting until last week, when […]

Marketing management

Lawsuit Claims Yelp Manipulated Reviews To Deceive Investors

Throughout its ten year history, Yelp has been sued a number of times for allegedly manipulating reviews to generate ad revenue from merchants. This remains a widely held perception though the allegations have never been successfully proven. The plaintiffs in those cases have always been business owners. Now, however, comes an investor class action lawsuit that claims […]

Performance marketing

6 Neuromarketing Principles For Designing More Persuasive Websites

While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t understand them, don’t trust them or just don’t have the time to learn them. However, neuromarketing principles are actually simple applications of behavioral psychology that allow you to create low-stress, low friction websites that provide […]

Performance marketing

Gmail Pushes Unsubscribe Links To The Top Of More Newsletters

Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to manage their overflowing inboxes. The links only appeared on email filtered into Gmail’s Promotions tab. Today, Google announced that it has extended the Unsubscribe feature into Gmail’s Social and Forums tabs. […]

Customer experience

Wikimedia Foundation Granted Zero Of 304 Content Removal Requests Since 2012

The Wikimedia Foundation, the nonprofit organization behind Wikipedia, released its first ever transparency report  today, claiming it had granted zero of the 304 general content removal requests it had received during the past two years. The largest share of Wikimedia’s content removal requests were split between the U.S. (with 54) and Germany (with 50). Wikimedia […]

Customer experience

Apple, Samsung End Bitter Patent Litigation Outside US

Apple and Samsung agreed yesterday to mutually dismiss all their patent lawsuits outside the US. This impacts pending litigation and related matters in roughly eight separate countries. However, the companies are still slugging it out in the U.S. A joint statement issued yesterday said the following: Apple and Samsung have agreed to drop all litigation […]

Marketing management

#KeepItPersonal Western Digital Campaign Promises To Safeguard Private Digital Files

The marketing of hard drives and, more recently, cloud storage has largely been a snoozefest. Speeds, feeds, specs, product shots and mundane technobabble about, well, crap that really doesn’t matter. This week, Western Digital is breaking out of that mold. Working with W2O, the hard drive and cloud storage brand is out with #KeepItPersonal, which, […]

Marketing management

Get To Know: Pet360, Inc. EVP & CMO Rose Hamilton

Serving as EVP and CMO for Pet360 Inc., Rose Hamilton is responsible for the pet-focused ecommerce company’s consumer engagement strategy, marketplace positioning, overall growth plans, resource allocation and P&L management. The Pet360 network is devoted to providing pet parents the information, products and advice they need to raise happy, healthy pets. Reaching more than 12 […]

Customer experience

Attract, Convert, Retain 2.0

The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to your site, convert them into a customer, then retain them for as long as possible (because it is cheaper to keep existing customers than get new ones). Unfortunately, […]

Performance marketing

Consumers Reject Lowest Common Denominator Native Ads — And So Should You

Not all native advertising is created equal. There is a wide and growing disparity between high-quality examples — those that are in the user’s activity stream, respectful of page content, and integrated with the site experience — and the lowest-common-denominator (LCD), “spots and dots” variety that may be in a feed (but that’s all). This […]

Performance marketing

Mobile Traffic To News Sites Dropped 8.5% During Facebook Outage

Facebook’s brief outage Friday was annoying to many, including apparently the L.A. County Sheriff’s Department, but it was useful for people interested in the social network’s impact on web traffic. Chartbeat, which provides real-time analytics for web publishers, found that overall traffic on news sites fell 3% during the outage, which started at about noon […]

Marketing management

Data Protection Case Against Facebook Ireland Open To All Users Outside Of US & Canada

Austrian privacy activist Max Schrems wants Facebook to pay for breaching European data protection law, and has filed a lawsuit against the company that is open to all users outside of the U.S. and Canada. According to a report from Wired UK, Schrems’ case against Facebook’s Dublin-based European subsidiary is seeking damages of €500 ($670) […]

Customer experience

#LiveInLevis Site Highlights Hipsterific Lives Of Others… And E-Commerce

Unleashing every hipsterific Millennial stereotype and alienating everyone else who once proudly wore Levi’s, AKQA is out with the Live in Levi’s Project, a “digital platform designed to engage and activate the expansive global community of Levi’s fans around their shared experiences.” As long as they are aged roughly 20-30. Snark aside, the project is […]

Performance marketing

Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms in the US. The two companies first announced the partnership at the Digital NewFronts in April. The comScore solution gives media buyers access to TV-comparable metrics such as audience demographics, reach, […]

Performance marketing

How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)

The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social network. Sometimes this is under the aegis of a brand, while, at other times, the group forms spontaneously — creating a ready-made focus group for […]

Marketing management

Marketing Day: Bing Ads Gets A New Look, Google’s Pigeon Update & Influencer Outreach

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bing Ads’ New Look Reflects New Energy From Microsoft’s Search Ads Platform In a major overhaul, Microsoft’s paid search advertising platform, Bing Ads, began rolling out a new web user interface […]

Performance marketing

How To Conduct Influencer Outreach In An “Inbound” World

We all know how the marketplace is changing, and how the inbound philosophy is overhauling communication strategies. Buyers’ expectations are greater than ever before (and still changing quickly). Defunct marketing strategies are dead for a reason, and a new set of tactics can’t replace them without a corresponding mindset shift. So marketers are developing new […]

Performance marketing

Twitter’s Growing Non-Core Users: Problem Or Opportunity?

Twitter had an impressive second quarter. The company reported revenues of $312 million, substantially above financial analysts’ estimates. Twitter also said monthly active users were up 24 percent to 271 million. Buried in that 271 million active user figure is a stat that the Wall Street Journal believes is worrying: “The share of users who never […]

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