Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google study, people are making their wish lists — and shopping lists — earlier than ever. In July 2013, nearly half of surveyed shoppers had already made plans regarding when they were […]
Twitter wants to be the global public square, so naturally it often caters to the most famous among us. The company wants to stoke public discussion between prominent tweeters, whose interactions will in turn spark retweets and other piling on by the chattering masses.
AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click and the conversion remains a mystery unless you add Google Analytics to the equation. It can tell you what people do on your site, so if they’re not converting, it can […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Introduces Cross-Device Reporting For Ads It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The […]
It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the ability to track conversions for people who interact with ads on mobile apps and websites. Facebook notes that a new […]
The cute cat meme will never die. The internet has made cats more famous than, well, any human being. Just ask Grumpy Cat. Working with this incessant love for all things cats, Arm & Hammer teamed with Social Media Link and its Smiley360 product trial platform which encouraged cat owners to share their stories […]
Global mobile advertising revenue continued to grow rapidly in 2013, nearly doubling its total to 19.3 billion, according to figures released today by the Interactive Advertising Bureau and IHS Technology. The 92% surge — the 2012 total was 10.1 billion — was driven by 123.4% percent growth in revenue from mobile display advertising and a […]
It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy about it. According to comment threads on both the Google AdSense help page and WebmasterWorld, users were recently switched to the new home page without the option of using the former dashboard. […]
As pet insurance provider Trupanion’s CMO, Alison Andrew is charged with developing channels of business and producing marketing tools for pet shelters, breeders and the veterinary community. Founded in 2000, Trupanion offers pet owners medical insurance plans for their beloved cats and dogs, based on each animal’s specific needs. Andrew has spent the last decade […]
While the industry is gradually getting savvier in general, lots of online marketers still base their budget and bid decisions on short-term returns using basic if/then statements across their paid search, social, and display ads programs. In a nutshell: if the short-term return on ad spend (ROAS) is low for a given social, display or […]
Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media buying world to keep up — in others, too slow to keep pace with the ongoing innovation. Regardless of how you see it, it’s clear that the RFP (Request For Proposal) process and format must change; so […]
While more and more marketers are looking for solutions that bring both mobile and desktop campaigns together, it turns out investors are too. AdStage, an all-in-one ad management platform, announced today that they’ve secured $6.25 million in funding from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners. AdStage features […]
When millennials want to learn more about local small businesses, they turn to Facebook over other social channels, according to a survey released this week by Gannett-owned marketing firm G/O Digital. It wasn’t even close. Facebook was cited by 62% of those surveyed as the most effective social channel for researching local businesses before visiting […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Christina Aguilera Urges Everyone to #PassTheRedCup For World Hunger Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina […]
Apple’s iOS and Android appear to be locked in a zero-sum battle in the enterprise market, with iOS maintaining a healthy lead as Android plays catch-up. According to Good Technology’s Q2 Mobility Index Report, iOS led Android 67% to 32% in net device activations, but Android’s share was 5 percentage points higher — and iOS […]
Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina Aguilera to come to the aid of those in hunger around the world with its annual World Hunger Relief effort. The effort, which consists of a challenge called “Pass the Red Cup,” aims […]
The Federal Trade Commission (FTC) has reached a settlement with what it calls “one of the world’s reputedly biggest spammers,” over a suit accusing him of deceiving email recipients about false deadlines related to the Affordable Care Act (ACA), also known as Obamacare. The deal calls for Yair Shalev and his company, Kobeni Inc., which are based in Hollywood, […]
Twitter announced today that it is giving advertisers, brands and publishers more tools to serve video on its network with a beta test of Promoted Video and an expansion of its native video testing. In March, Twitter launched a test to streamline viewing of videos in user timelines. The experiment, offered to a limited set […]
Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is complete without considering your strategy for selling on Amazon this season. Defining The Benefits When talking to retailers, I usually take a moment to ask what they expect to get out […]
During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter. However, in a new SEC filling released yesterday, the company changed that number to 11% of users. This is an important metric as users that don’t use the official Twitter app, mobile […]
We’re all familiar with the lauded “case study.” As agencies, we pursue them to illustrate our own performance, which can help us win more business. As publishers or ad tech suppliers, the right case study helps us validate our products and services, opening up new doors when properly played. As brands, a brilliant case study on the […]
Twitter had a fantastic Q2 this year, with revenues up and monthly active users (MAUs) up 24% to a record of 271 million users. Yesterday however the social media giant disclosed the fact that 8.5% of MAUs were in fact accounts that aren’t updated manually.* These accounts use third party apps to push out Tweets […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Page Admins Stick To Native Facebook Apps For Posting On Business And Brand Pages How do you post to your business or brand Facebook Page? Although there’s no shortage of third-party services […]
How do you post to your business or brand Facebook Page? Although there’s no shortage of third-party services and apps to help Page administrators manage posting to the social network, most are using native Facebook tools, according to social media analytics provider Quintly. Quintly analyzed 5 million posts made by 110,000 Facebook Pages in July […]
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the problem. There is no be-all, end-all marketing technology solution that will […]
Even the big guys are susceptible to infiltration. Yahoo’s News Twitter account @YahooNews was compromised yesterday and the hackers were able to push out a fraudulent Tweet about a non-existent Ebola outbreak as shown above. Thankfully Yahoo was able to correct the issue in just a short matter of time and released the following Tweet: […]
Actor/comedian Craig Robinson, famous for The Office and Hot Tub Time Machine 2 is making quite a name for himself in the ad world. Just a few months ago, he could be spotted fronting several very funny ads for Hay Day. Now, he, along with fellow actor/comedian Jake Johnson, is fronting a campaign for Dodge […]
The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of high-level decision makers are now using programmatic technologies and strategies across campaigns. On the positive side, programmatic allows marketers to buy audiences using data and increases media efficiencies. However, concerns within the real-time […]
As marketers, we like deliverables. They serve as tangible signs that we’ve moved the needle on the company’s bottom line. Saying “I got 4,000 leads last month” or “my prospect list size is 78,000” doesn’t actually say all that much, but we all feel like the bigger the number, the better. Even when speaking to […]
Notice anything different today? I sure hope so, because we’ve just launched the new Marketing Land website! You can call it Marketing Land 2.0, if you’d like, because this is our first redesign since the site launched back in December, 2011. Our sister site, Search Engine Land, has also been relaunched. While both sites obviously […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Google Readies Test To Target Users With Ads Across The Mobile Web And Apps With the like of Facebook and Twitter encroaching into Google’s mobile ad network territory, the company […]
With the like of Facebook and Twitter encroaching into Google’s mobile ad network territory, the company is reportedly testing a way to track users as they migrate between the mobile web and mobile apps, giving advertisers a way to serve ads to users as they navigate the web and apps on their devices. AdAge reports […]
Facebook has killed the “like gate.” In an update to its Platform Policy this week, the social network said it will no longer allow Pages to require a user to Like a Page to gain access to content, contests, apps or rewards. The new policy will take effect on Nov. 5, when any existing like gate […]
Facebook page managers may notice an absence of stars when viewing their Facebook pages today. Those Pages without a physical address have lost their page ratings. According to Inside Facebook, the Pages without a defined location will no longer show rating stars to visitors. About the decision, Facebook chimed in: “We’re focused on ratings and […]
Less than two months after quietly expanding in-feed language translation, Twitter has removed the Bing Translator feature from its web and mobile apps. The feature provided a quick and rough interpretation of tweets in foreign languages and was especially handy during international crises and global events like the FIFA World Cup. Judging from tweets in […]
What better way to get your customers talking about your brand than, well, to get them talking about your brand by paying them to do so? Well, at least giving them the chance to get paid. That’s the idea behind TripAdvisor’s user-generated TV ad contest. Starting with the brand’s ongoing Don’t Just Visit campaign as […]
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people. Google+ seeks to create a social media community where […]
Local knowledge is usually the most, er, knowledgeable. So if you are looking for the best place for tapas in Barcelona, Spain, or the tastiest tacos al pastor in Mexico City, you’d best turn to someone who lives there. Or you can try Yelp, which today announced a handy update to its iPhone app: automated […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s YouTube Snaps Up Video-Making App, Directr Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be joining YouTube’s […]
Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be joining YouTube’s video ads division. Directr’s iOS app was aimed at businesses to help them create, edit and publish promotional videos from a smartphone. The company announced the acquisition on its blog: Our […]