Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East […]
The holiday season means big sales -- and often, a whole new audience to market to. Have you adjusted your strategy accordingly?
One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn into revenue. Marketing analytics firm, Bizible, is expanding its focus from paid search performance to full cross-channel reporting with the aim of giving marketers that clear view into how their efforts impact revenue generation. Launching […]
Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that use its network to reach customers. Today, the San Francisco-based company is releasing an updated version of Pinterest Analytics and making it available globally, in all 31 of the languages Pinterest supports. The service […]
Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content. Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel. […]
HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million. According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Oculus Goggles To Usher In Era Of “The Virtual Web” If “Web 1.0″ and “2.0″ are the PC internet and”Web 3.0″ is mobile then “Web 4.0″ might be the VR web. […]
If “Web 1.0” and “2.0” are the PC internet and “Web 3.0” is mobile, then “Web 4.0” might be the VR web. Much in the same way that Apple’s acquisition of Siri formally created the “virtual assistant” market, Facebook’s $2 billion purchase of Oculus Rift has brought virtual reality into (quasi) mainstream focus. For those […]
Pinterest is testing a News tab in its iOS apps to show users how their friends are using the network. Similar to the Following tab in Instagram, News gives Pinterest a way to highlight activity and encourage more engagement, as explained in a blog post by Cat Lee: Your News tab gives you a snapshot […]
Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting. According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups. Segmenting consumers based on four different […]
Facebook turned up the heat against “click-bait” today, announcing a News Feed algorithm change that it says will reduce the number of misleading and vague headlines that its users see. “‘Click-baiting’ is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about […]
Have you been sharing links on Facebook by embedding them in the caption of a photo, rather than letting Facebook turn the link into a “link format” share that often pulls a title, description and picture? Stop that — at least if you want more traffic going forward, Facebook says. Facebook announced today that links […]
Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in online product search and local delivery services among other areas such as phones; yet, Amazon is one of Google’s largest text ad advertisers, and the online retailer gets a cut of click revenues […]
Columnist Rachel Balik shares a step-by-step plan to successfully deploy personalized content on your company's web site.
Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception — would receive a slight ranking signal boost over non-encrypted HTTP sites. One problem with this encouragement to get site owners to make the switch is that there are web components that aren’t HTTPS friendly […]
Your content doesn't need to be a "home run" every time. Instead, create a steady stream of success with the content moneyball tips below.
After six years of service, LinkedIn Head of Product, Deep Nishar is stepping down from the business networking behemoth. Nishar made it to LinkedIn by way of Google and has recently joined a handful of boards including Auction.com. LinkedIn gave re/code the following statement on Nishar’s departure: [blockquote]After nearly six years at the company, Deep […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: More Twitter Ecommerce Plans Emerge; Payments Startup Stripe Said To Be On Board Details of Twitter’s long-expected move into ecommerce are continuing to slip out. Re/code’s Jason Del Rey reported today, […]
Details of Twitter’s long-expected move into ecommerce are continuing to slip out. Re/code’s Jason Del Rey reported today, citing multiple industry sources, that the company will work with payments startup Stripe to handle the credit card transactions required for users to purchase goods directly from tweets. Later this year, Twitter is expected to unveil buttons […]
If you want to invest in content marketing -- and you should -- then make sure you're ready to play the long game.
Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity based location technology. Now, iBeacon developer Estimote wants to further popularize beacons with microlocation “stickers,” that people can put on everyday objects to enable them to send information to your phone. It calls […]
Learn the ins and outs of programmatic, and discover how it's changing the face of display advertising.
If there were ever a no brainer in the world of retail, it would be the decision to create an app like this.
For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of Massachusetts Dartmouth Center for Marketing Research, 31 percent of this year’s Fortune 500 companies have a public facing corporate blog. That’s down from last year’s high of 34 percent, and it’s […]
Well, here’s an admirable effort. It’s not your typical marketing campaign; but, what’s really typical any more these days? When streaming has taken over broadcast TV, animated GIFs pass for ads and editorial is now advertising — anything goes, really. So, Durham-based, mobile application development firm Two Toasters, which recently made the Inc. 500 list, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since […]
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion URLs have been updated to work in the system. A month ago that total was said to be one million. […]
How powerful is a kiss? Unilever's Axe believes it can be strong enough to bring about peace, a concept explored in its latest crowdsourced campaign.
There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web […]
Brands are about to get a big boost on Instagram. Today, Instagram announced a new suite of business tools that will give marketers mounds of important data and metrics including impressions, reach frequency and engagement. This suite has been beta tested for a few select advertisers, but will be rolling out to all advertisers now. […]
Business Insider has the story of an AdSense publisher who says Google owes him the $46,000 his account accrued before Google banned him from the advertising platform. Stories of publishers claiming Google unceremoniously shut down their accounts and robbed them of ad revenue aren’t new. What’s interesting about this story is that Google’s sales team […]
Do you really have enough data, or the right data, to make a decision? Learn how to calculate statistical significance.
Part Two of a multi-part series diving deep into tag management -- what it is, how it works, how to find a partner and how you can benefit.
There’s no doubt that at one point Twitter had a spam problem. From hashtag jacking to auto-following spammers had their way with Twitter — until the spam killing system BotMaker was born. Upon launch of Twitter’s internal tool, the overall number of spam metrics dropped 40% from the pre-spam-terminator days. Late yesterday, Twitter released a […]
Mobile targeting is advancing nearly as quickly as consumer adoption of smartphones. Here's how to leverage both trends for the upcoming holiday shopping season.
Can a Facebook Like be owned? No, according to a ruling by a Florida federal judge who Wednesday turned aside a lawsuit by a woman battling the Black Entertainment Television network over control of social media fan pages for “The Game,” including a Facebook Page with more than 6.2 million Likes. You can read the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile Is Rising Star Of The Ecommerce Show An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen […]
An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen challenges, mobile commerce is far outpacing the rest of US retail and ecommerce in terms of growth. According to recent figures from comScore, m-commerce grew 47 percent year-over-year, while overall ecommerce grew […]
“The world is changing and it’s time to get customer obsessed,” Sheryl Pattek, VP & Principal Analyst, CMO and Marketing Leadership Practice Forrester Research told the audience of marketing technologists at the MarTech conference in Boston Wednesday. In her talk entitled “Making Marketing Thrive in the Age of the Customer,, Pattek shared the work she […]
Vine announced an update today that will make it easier for marketers to create content for the six-second video sharing service. Previously, the Vine app only enabled posting of in-the-moment video, but now Vine users will be able to pull previously shot clips from their camera rolls. “You can select one video or mix together […]