The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans. How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ESPN Scores World Cup Win With Clips Integrated Into Google Search According to a report on Recode.com today, Google has entered into a partnership with ESPN, directing World Cup related searches […]
ESPN is getting prime position at the top of Google’s search results for World Cup-related searches, thanks to a new deal that will list ESPN video highlights alongside scores and other match information. Here’s how it works. Google is showing special boxes at the top of its search results for queries about the World Cup […]
This week, Nissan is asking its Facebook fans to help build the “ultimate off-road capable full-size truck for the adventure of a lifetime.” Called Project Titan, the effort invites fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will then pilot through the Alaskan wilderness this summer. Fans […]
Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s iOS app now can view Bing translations of tweets, a feature that was quietly added to the Android app last month. That the move comes as the FIFA World Cup begins is likely not coincidental. The month-long soccer […]
Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you pretty much knew what to expect going into school that day, it wasn’t really official until you saw those grades in black and white. Here we are, all […]
Depending on whose statistics you read, mobile device usage has increased anywhere from 125 percent to 3000 percent in the past several years. Regardless of the actual number, the reality is the same: in order to get visitors to convert, your site must be able to meet their needs whether they’re holding a mouse, a […]
On The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google […]
Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users’ locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the […]
McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food giant, promoting its augmented reality GOL! App that fires up when paired with special McDonald’s fries boxes, paid to place #FryFutbol hashtag atop Twitter’s trending […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part […]
Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With limited resources, social can be difficult to pull off correctly, so the panelists in the session 25 Social Media Ideas For The Advanced Search Marketer were tasked with sharing actionable tips to […]
If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler. Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post: For example, suppose a person clicks on a […]
In the beginning there were Ripples, Google’s surprisingly rudimentary display of the spread of Google+ posts. And that’s about it. Google+ didn’t provide page managers with much useful information about how their page was performing, and that was one the major impediments to using the platform as an effective marketing tool. That changed yesterday with […]
After evaluating mobile activity for permission-based email marketing campaigns during 2013, digital marketing provider Knotice claims the number of emails opened on mobile devices reached 48 percent by the end of last year. Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a […]
Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook’s iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices. The solution […]
In a brilliant leveraging of a very popular hashtag, BBDO Belgium, on behalf of its client Tabasco, launched a Twitter campaign that monitored and responded to tweets which used the hashtag #notaste. For every #notaste tweet Tabasco replied with a creative tweet that included the hashtag #addtaste. For example, one tweet from @abbiebooboo read, “I […]
Facebook Ads are about to become a much more lucrative commodity to marketers. Today’s Ads changes not only helped users understand why they were seeing ads, but will also allow Advertisers to target users who’ve taken desktop and mobile actions off of Facebook itself. This means that a user who has searched for running […]
This morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion). The IAB did not […]
Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as […]
There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences. Thought leaders are the people who drive conversations, influence others and shape perceptions in any given industry. Thought leadership means you create the news rather than […]
In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook’s throttling of reach is indeed an attempt to make more money, it’s not in the way you think. But to get there, we must […]
Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising. Smart marketers, publishers, and agencies are moving aggressively to adjust their core strategies to reflect […]
Ever wonder why you keep getting that workout ad on Facebook? Want to hide everything from that manufacturer? Today, Facebook has announced a new policy and feature that will give users clarity (and choices) on the messages that they view. Advertisers have flocked to Facebook Ads due to the massive amount of targeting options offered. […]
This might be the start of a trend. RadiumOne this week announced that it has added share-to-WhatsApp button to its Po.st suite of social media share button options. RadiumOne said it was the first; it won’t be the last. WhatsApp, in the process of being acquired by Facebook for $19 billion, has too big a […]
Moving to make its content look better and appear faster on third-party sites, Facebook has made adjustments to its embedded post feature. Embedded posts will load up to twice as fast, Facebook announced in a blog post today, and posts that include photos and videos will display the visual elements above the textual descriptions (the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Non-Local Google+ Brand Pages Benefit From “Google My Business” Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a […]
Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a company’s full slate of Google connections, from listings to map placements, from customer service to marketing outreach. You can read an overview and take a visual tour of the new features on Search Engine […]
A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median benchmarks for various email metrics, […]
If you are sick of using 3rd-party services for Twitter retargeting — you’re in luck! Today, Twitter as announced the support of the website tag for remarketing that will allow advertisers to bypass the 3rd party if they choose and go straight to the source for their retargeting campaigns — their Twitter Ads account. It […]
Want to communicate more freely and build deeper relationships with your neighbors? How about doing so with a pizza delivering robot? The new social network for neighbors will help communities collaborate through technology including robots (really!). Founder Raj Abhyanker’s goal with fatdoor is to create a connected community for the traditional disconnected real-life neighborhood. This […]
Here’s an interesting time-waster — and it’s not even for a brand! This campaign exists to allow Boston-based a&g Labs, the “innovation unit” of allen & gerritsen, to flex its muscles. And flex they did. If you’re on Instagram, you know there are plenty of “those” people in your feed — the ones who post […]
wtf?! pic.twitter.com/B18fUIat2j — Kevin Smith (@OfficialKLS) June 11, 2014 TweetDeck was taken offline today after hackers exploited a vulnerability to remotely execute JavaScript code and push pop-up messages to users of its Chrome version. Some examples of the pop-ups — “Yo!” and “Please close now TweetDeck, it is not safe.” Several major publishers’ accounts […]
The book scanning litigation against Google (and others) brought by the Authors Guild on behalf of member-copyright owners is drawing to a close. The US Court of Appeal (2nd. Circuit) ruling reported yesterday affirms that full-text book scanning is generally going to be considered “fair use” and protected from claims of copyright infringement. There are […]
As Chief Marketing and Sales Officer for the United States Postal Service, Nagisa Manabe reports directly to the Postmaster General. Since taking the role in May of 2012, Manabe has led all of the USPS’s domestic and international product marketing, development and management. She is also responsible for the postal service pricing, channel access, global […]
Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels […]
Being able to segment your web visitors, buyers, customers and prospects isn’t the first thing that most of us as marketers turn to. We understand the need for it, but it’s usually not a big focus. Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook And Twitter Want You To Talk About The #WorldCup On Their Field Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be […]
Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be called water-cooler conversation, are both targeting the World Cup, the month-long quadrennial soccer event that starts Thursday in Brazil. It’s a huge and passionate target audience. FIFA, soccer’s international governing body, said that 3.2 billion people watched […]
Various news outlets are now reporting that Apple has effectively killed location tracking or offline analytics for iPhones with a change in iOS 8 that conceals the phone’s correct MAC address. That’s not exactly true, however. Here’s a slide from a presentation given at WWDC last week that explains the change: Ad networks, WiFi hotspots […]